EXECUTIVE SUMMARY

During summer, halo-halo is regarded as one of the coolest desserts which

Filipinos loved to eat. Crushed ice, evaporated milk, and variety of sweetened fruits
make up the dessert. This is not only a straightforward treat, but also a smart business
move. When asked to establish a group, the participants consented to brainstorm in a
group on the kind of business to run. We decided to start a halo-halo business because
of how hot it is today and how popular it is due to the time of year. This business is
created to bring refreshment an individual's mood. Customers can enjoy the simplest
but most delicious halo-halo at an affordable price in school.

Since specific ingredients for our product are widely available, there is no need to
worry about the substances or the tools that will be used. In addition to being
reasonable, we can guarantee that the business's initial capital is worth the risk in this
enterprise. Production will take between 3 and 5 minutes per cup as predicted. Our
marketing strategies include the following: a.) develop cost-effective promotions for
customers; b.) offer freebies to those who make purchases; c.) set an offer to
restaurants, food stalls, canteens, and markets; d.) draw customers in with the Halo-
Halo's eye-catching appearance; and e.) make flyers and distribute them to all our
target customers.

Our Halo-Halo business aims to provide unique and delicious varieties of this
Filipino dessert, tailored to the preference of our customers. Our Halo-Halo dessert
menu includes traditional and trendy flavors, as well as customized toppings for a
personalized experience. Our target market includes the Salcedo community and
anyone who enjoys indulging in delicious desserts. We plan to market our business
through social media platforms and events, as well as providing excellent customer
service to retain loyal customers. With our unique twist on this classic Filipino dessert,
we aim to increase brand awareness, generate revenue, and ultimately become a go-to
dessert place for both the Salcedo community and dessert enthusiasts.
THE BUSINESS

I. The Product
The product of our Halo-Halo business consists of a delicious and
refreshing dessert that is made up of a variety of ingredients. Each serving
of our Halo-Halo includes a generous amount of shaved ice, a mix of jelly,
graham, and, sugar, evaporated milk, vanilla syrup, slices of banana,
chocolate stick-o and other ingredients. All common ingredients make our
syrups from scratch to ensure the perfect blend of sweetness and flavor.
As an alternative ingredients, avocado, fruit cocktail, and mango is used.
Our Halo-Halo is a popular Filipino dessert that is sure to satisfy anyone's
sweet tooth and refresh them on a hot day. We offer our product in
different sizes to cater to different customers' preferences and also offer a
customizable option for customers who want to add or remove any of the
ingredients. Our Halo-Halo is the perfect dessert to share with friends and
family and is a must-try for anyone looking for a unique and tasty treat.
 II. Production Process
To set up this production process, our group requires a site or land to put
up the full production unit. Secondly, in the creation of halo-halo, the group will
need the machine to blend ice till small and fine texture as our vital ingredients. It
will also need cooler for the crashed ice. The group will also need labour which is
our selves who will work to put the ingredients together. Another key function and
demand of the production process is the materials. We require the resources
wherein we can put our ingredients. If all of the following components of
production are in place, the production process of halo-halo runs smoothly and
can match the requirement of the business and customers.
A. Preparations

NOTE: Always wear a hairnet, gloves, and apron for proper preparations.

Cleaning: The banana was washed and cleaned with clean running water.
Weighing: The sugar was weighed with the corresponding amount of 1kg.
Preparations of ingredients of making Gulaman: All ingredients were prepared
and measured (1/8 kl of sugar, 5 liters of water and 4 pcs of powdered gulaman).
Preparations of making the sago. All spices and ingredients were prepared and
measured ( (1/8 kl of sugar, 5 liters of water and 5 pcs of tiny sago)
Preparations of making the customized milk:

B. Procedure
1. Prepare the ingredients: The first step in making halo-halo is to prepare
the ingredients. This typically includes sweetened beans (such as red mung
beans or garbanzo beans), cooked sago, sweetened fruits (such as, banana,
or mango), and evaporated or condensed milk.

2. Shave the ice: The next step is to shave the ice. This can be done using a
manual ice shaver or an electric one. The ice should be shaved into small,
fine pieces to create a fluffy texture.

3. Layer the ingredients: Once the ice is shaved, it is time to layer the
ingredients. Begin with a layer of the sugar at the bottom of a glass or bowl.
Add a layer of cooked sago on top of the sugar, followed by a layer of
sweetened fruits (avocado, mango, coconut, and banana).
 4. Add the ice: Once the ingredients are layered, add the shaved ice on top.
Fill the cup to about 3/4 full with ice.

5. Pour the milk and vanilla syrup: Finally, pour evaporated or condensed
milk over the top of the shaved ice. The amount of milk can vary depending
on personal preference.

6. Add toppings: To finish off the halo-halo, add toppings such as sprinkles
on top of the milk.

7. Serve and enjoy: Halo-halo is best served immediately after it is prepared.

Use a spoon to mix all the ingredients together and enjoy the refreshing and
sweet flavors.

C. Illustration Process
D. Estimated Investment Cost
 a. Raw Materials
Ingredients Quantity Cost
Gulaman 4pcs P56
Sago 1pcs P20
Sugar 1kg. P80
Banana 1kg. P0
Grahams 1pack P47
Evaporated/Condensed 2pcs P70
Milk
Marshmallow 3pc P60
Sprinkles 2pcs P40
Vanilla syrup 1pc P15
Ice 10pcs P50
Stick-o 1pack P65
Buko 6 pcs P0
Nestle Cream 1 P85
Fruit Cocktail 2 P190
Estimated Total P778
Investment Cost

E. Product Costing and Pricing

A.1 Product Costing

Direct Cost

Particulars Cost
Ingredients total P778
Labor Cost (P600 per day min. wage) P60
Total Direct Cost P838

Indirect Cost

Particulars Cost
Packaging material P75
Transportation Cost P50
Water and Electricity P20
Contingency cost P5
Total Indirect Cost P145

Production Cost

Particulars Cost
Total Direct Cost P838
Total Indirect Cost P145
Production Cost Per cup P1,003
 A.2 Product Pricing

Particulars Cost
Production cost per cup P20

Product Projected Income

III. Market and Consumer Description

Our product (Halo-halo) is a popular sweet summer, refreshing
dessert and is mainly a mixture of sugar, friut cocktail, graham,
evaporated milk, crushed ice, jelly, stick-o and sprinkle on top of it. It can
be sell or display in different kind of booth or shops and even in the food
truck where many people can access and buy. This product is ready to
cook and easy to serve which are our customers are not angry when they
recieve it. There's a negative comment and feedback with our product on
our free-taste time that, it is not creamier so we put a nestle cream on it.
We always make sure that we have a back-up ingredients when we sell,
so we can sustain to serve them if they buy our product (ng paulit-ulit).
Our product is affordable, tasty, nutritious and healthy, because it is more
on fruits. Hence, even the family or teacher's that has a low income may
afford to buy our product. It is for all people who want to buy our product
even they are American, Korean, or a Filipino citizen they can buy our
product.

IV. Competition
The Hello - Halo is a unique from the original one because it has
the innovative ingredient such as Fruit Cocktail. The "Hello-Halo" is priced
as 20 pesos per cup and it can be easily to sold at a low price and the
customer will come back again to buy because it's so delicious Hello-Halo.

V. Marketing Strategies
To summarize our success in selling Halo-halo we used the four
factors which are (product, price, promotion, and place) that make up the
core of a business Marketing Strategy.
A.Product Strategies
Halo-halo is a popular dessert in the Philippines, but our product differs
slightly from that in terms of taste and ingredients from the brand name
"Hello-Hallo". As our primary ingredient, we employ a variety of fruits,
including banana, pineapple chunks, papaya, and mangossss. To make
our halo-halo creamier, we additionally add Nestle cream.

Target Market

Food Stall Food Court Restaurant

B.Pricing Strategies
The current pace of inflation makes halo-halo's materials practically too
expensive. However, our team works to keep prices reasonable while
maintaining high quality so that clients may afford it. The cost of Hello-Hallo is
only 20 pesos.

C.Promotion Strategies
Every halo-halo our consumers buy comes with a complimentary
munchkin, allowing us to draw in a lot of business and make money. Our team
have inputted a strategy of having a free munchkin for those who will buy two (2)
or more pieces of our halo-halo.

D.Place or Channel Distribution Strategies

The place and distribution was chosen at a very good place at Salcedo National
High School, Barangay 12 Población, Salcedo, Eastern Samar. With its good ambiance
and one of the centers for our target consumers, it is assured to be on its perfect
location.
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