Media Based Arts and Design

in the Philippines
MEDIA BASED– the means of communication as radio,
television, newspapers, magazines, and internet that reach or
influence people widely.

DIGITAL MEDIA – is any form of media that uses electronic

devices for distribution.
 DIGITAL
PRINT
PHOTOGRAPHY MEDIA FILM
MEDIA

PRODUCT
&
INDUSTRIAL
DESIGN
Audio Video Social Advertising E-reading
Media
 Aesthetic-based and uses elements and tools of
current and emerging technologies to create works that
express feelings and ideas.
1. It exchanges information in a wide rage of digital flat forms
2. It is a mixture of entertainment, illustration or communication
purposes.
3. It is an accessible storage for preservation.
4. It can be easily distributed and accessed.
5. It is user-friendly.
6. It is low cost.
1. Foreground – frame that is closest to the camera.
2. Sharpness – an image can be blurry or vague
3. Perspective – something interesting
4. Good Lighting – rules in lighting
5. Symmetry – quality of being made up exactly similar in parts facing other or around the axis
6. Shadows – give depth to two-dimensional images.
7. Contrast – uses visual ratio of different tones in an image
8. Human interest – candid shots stand out
9. Isolation – draw the viewer’s attention away from anything distracting . leading them
to the main subject
 Into the Green Zone

Member of the Federation of Philippine Photographers Foundation (FPPF)

Palawan Pearl Farm, Davao El Nido, Palawan

Member of the Federation of Philippine Photographers Foundation (FPPF)

The Long Walk Apparition Picking Colours

Member of the Federation of Philippine Photographers Foundation (FPPF)

• Annual Metro Manila Film Festival (MMFF),
Cinemalaya,
• Pista ng Pelikulang Pilipino
• other award-giving body in film
National Artist for Film
Film and broadcast-arts director who promoted the
term “freedom of expression” in the Philippine
Constitution?
actress, film and television director,
and college professor.
Filipino film director, cinematographer,
scriptwriter and film producer
filmmaker, stage and television
director, actor and screenwriter
Best Director 2003
Best Director Cannes 2009
Production designer for films, commercials, music
videos and directing.
Paul Medina Jr
Displays Informative
nationalistic &
fervor entertaining
in nature

freedom to express
Reflects Philippine’s
the writer’s thoughts
tradition and culture
Antonio “Tony” Velasquez
Father of the Philippine Comics

Francisco V. Coching (1954)

Pilipino Komiks ,
Lapu Lapu Cover
Pol Medina
Pugad Baboy

Lauro Larry Alcala

National Artist
Alpabetong Filipino
Nicanor G. Tiongson
Illustrated by Crispin Dayao Jr.
Published by Tahanan
Books for Young Readers
 Cebu City
Creative Director of Hive
Designer and manufacturer for designers of
interior accessories and lighting.
Excellent craftmanship in rattan making
furniture
Fashion Designer
Judge Project Runway
embroidery, beadwork and hand painted
prints
Resort and lounge wear
Semiformal and casual attire
Accessories
The Queen of Knitwear
Textile and embroidery tradition of the Philippines
Modern Style and silhouettes
Hand-loomed (knitted and woven)
Indigenous Couture blends Philippine Artisan crafts,
fabric, fibers and other local materials
 DITA SANDICO ONG

Embraces and ecological friendly design

and sustainable production process
 Cebu City
Los Angeles
One of the darlings of the Hollywood
celebrity set, A-list stars having worn her
couture creation and gala events
1. The Filipinos are very creative.
2. The Filipinos showcase the beauty and richness of the Filipino
Culture.
3. The Filipinos are innovative.
 Artworks serve as a means of visual communication,
allowing artists to express their thoughts, emotions, and ideas.

By skillfully combining art elements and principles, artists

can create visually appealing and meaningful compositions that
convey a specific message or evoke a particular emotion.
 What are the roles or function of artworks by evaluating
the utilization and combination of art elements and
principles?

1. Artworks serves as a means of visual communication allowing the

artist to express their thoughts, emotions and ideas.
2. Art elements and principles convey specific message or evoke a
particular emotion.
3. Story telling
4. Intellectual satisfaction
5. Personal Enjoyment
Arts Output. Photo concepts don't always have
to look pretty. Of course, this is not a rule, but if
the idea requires it, you can ignore the rules of
composition, the quality of the shot, the story
your photo tells, and other things that the viewer
usually pays attention to: the main thing is that
the photography concept ideas are CRITERIA
understandable. Originality and creativity 30%
Emotional Impact 20%
Create artworks using available media and
Technical Lighting 15%
natural resources on local topics, issues,
concerns such as: Contrast 10%
Environmental Advocacies Texture 10%
Ecotourism Timeliness 10%
Economic and Livelihood Projects
TOTAL 100%
One-hour video production task.
Make a 30-second film describing what is unique about your section.

CRITERIA

Content 20 points
Organization 20 points
Creativity 20 points
Teamwork 20 points
Timeliness 20 points
TOTAL 100 points