Zomato Food Delivery App

REPORT ON

“Study on Zomato Food Delivery App”

Submitted By:

Suryawanshi Janhavi Dinesh

Email ID: suryawanshijd619@gmail.com

and

Shah Khushi Shah

Email ID: Khushishah.k19@gmail.com

Guided by

Miss Chetana Thakare

Email ID:

Department of Computer Application

R. C. Patel Arts, Commerce and Science College,

Shirpur, Dhule. 425405

Submitted to
K. B. C. North Maharashtra University, Jalgaon. [2023-24]

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CERTIFICATE
This is to certify that Suryawanshi Janhavi Dinesh and Shah Khushi
Rajesh students of T.Y.BCA (SEM -V) has completed their Field work
on “ Study on Zomato Food Delivery App” under the guidance of
Miss.Chetana Thakare during the academic year 2023 -24.

Date:

Place: Shirpur

Guide H.O.D

Prof. Chetana thakare Prof. M. G.

Vaidya

Internal Examiner External Examiner

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ACKNOWLEDGEMENT

We take this opportunity to express a great pleasure in

submitting this report on “Study on Zomato Food Delivery
App” for Bachelor of Computer Application.

In completion of this Field work Report, we are grateful to

Head of Department Prof. M. G. Vaidya for his timely kind
cooperation and providing required facilities.

We are thankful to our guide Prof.Chetana Thakare for their

valuable guidance, kind of suggestion, constant encouragement
and excellent co-operation and valuable helps.

We also like to pay humble gratitude to our parents for

providing moral support for completion of this Field work.

Miss.suryawanshi Jahnavi Dinesh

Miss. Shah Khushi Rajesh
(T.Y.BCA SEM V)
(2023-24)

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INDEX

Sr.No. Content Page No.

1 Introduction

3 Need of Study

4 Research Area

5 Analysis

6 Objective

7 Problems

8 Solution of problem

9 Conclusion

10 Limitation

11 References

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INTRODATION
Zomato is one of the most comprehensive and user-friendly apps for finding
nearby restaurants and cafés to dine in or to order food online. It also gives
menus, reviews, and ratings to acquire factual information on eateries.
Users can use this information to place orders and enjoy delectable food in the
comfort of their own homes. Zomato offers timely delivery to customer's
doorstep, a joy for foodies. Customers no longer have to wait in restaurants for
hours.
Zomato is one of the most popular online food delivery systems, with users in
nearly 22 countries. On the other hand, Restaurant owners can boost their
internet presence by registering with the Zomato app.

 History of Zomato

Zomato, founded in 2008 by Deepinder Goyal and Pankaj Chaddah in India,

began as Foodie Bay, a restaurant discovery and review platform. It later
rebranded as Zomato in 2010. The company initially focused on providing
restaurant information and user-generated reviews.
Over the years, Zomato expanded its services to include online food delivery
and table reservations. It grew rapidly, both in India and internationally, through
acquisitions and partnerships. Zomato faced competition from other food
delivery platforms like Swiggy in India.
In July 2021, Zomato made headlines by becoming the first food delivery
platform in India to go public with an IPO. This marked a significant milestone
in its journey. Zomato continues to evolve and expand its services, including
venturing into grocery delivery and other related sectors .

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 How Dose Zomato Work

 Steps of Zomato
Step 1
Users may browse and order food from various restaurants via the desiccated
app or website.
Step 2
When restaurant owners receive an order request, they prepare a dish.
Step 3
As the food is prepared for delivery, it is given to delivery companies.
Step 4
The delivery service delivers food to the customer's preferred location.
Step 5
Customers can make purchases and provide evaluations based on their
experience using the payment options.

 Features of Zomato

Zomato, a popular restaurant discovery and food delivery platform, offered

various features. Keep in mind that the app's features may have evolved since

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then, so it's a good idea to check the latest version for the most up-to-date
information. As of 2023, some of the key features of Zomato included:
1. Restaurant Discovery: Zomato allows users to discover restaurants, cafes, and
eateries in their area based on location, cuisine, ratings, and reviews.
2. Reviews and Ratings: Users can read and write reviews, as well as rate
restaurants, helping others make informed dining choices.
3. Food Ordering: Zomato offers food delivery services, allowing users to order
from a wide range of restaurants and cuisines, with real-time tracking of
deliveries.
4. Table Reservations: Users could make table reservations at participating
restaurants through the app.
5. Menu and Pricing: Access to menus, prices, and special offers for various
restaurants to help users plan their meals and budget.
6. Photos and Videos: Users can browse through photos and videos of dishes,
ambiance, and more to get a visual sense of the restaurant.
7. User Profiles: Create a personalized profile to save favourite restaurants,
review history, and follow other users with similar tastes.
8. In-App Payments: Zomato allows for secure online payments for food orders,
making the ordering process convenient.
9. Zomato Pro: A subscription service offering benefits like discounts,
complimentary dishes, and priority delivery.
10. Zomato Gold: A premium subscription service (formerly known as Zomato
Gold) providing exclusive dining and drinking privileges at partner restaurants.

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NEED OF STUDY

Studying Zomato, a prominent food delivery and restaurant discovery platform,

can provide valuable insights into various aspects of business, technology, and
consumer behaviour. Here are some potential reasons for studying Zomato:
1. Business Model Analysis: Analysing Zomato's business model, revenue
streams, and growth strategies can offer insights into the food delivery and
restaurant industry.
2. Market Trends: Understanding how Zomato responds to market trends,
competition, and consumer preferences can be instructive for other businesses.
3. Technological Innovation: Zomato employs various technologies for order
processing, logistics, and customer engagement. Studying these can be relevant
for tech enthusiasts and entrepreneurs.
4. Consumer Behaviour: Research on how users interact with the platform,
make food choices, and engage with reviews can shed light on evolving
consumer habits.
5. Impact on Restaurants: Assessing how Zomato impacts restaurant businesses,
both positively and negatively, can inform the broader food service industry.
6. Social and Cultural Implications: Examining Zomato's role in shaping dining
habits and Photos and Videos: Users can browse through photos and videos of
dishes, ambiance, and more to get a visual sense of the restaurant.
7. User Profiles: Create a personalized profile to save favourite restaurants,
review history, and follow other users with similar tastes.
8. In-App Payments: Zomato allows for secure online payments for food orders,
making the ordering process convenient.
9. Zomato Pro: A subscription service offering benefits like discounts,
complimentary dishes, and priority delivery.

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RESEARCH AREA

Shirpur is a city and taluka in Dhule district of Nashik Division, Maharashtra. It

is located on National Highway 3, which runs from Agra in Uttar Pradesh to
Mumbai, Maharashtra. The Arunavati River and Tapi river flows through the
city. Shirpur is 50 km from the city of Dhule. It houses Asia's largest and India's
first gold refinery. NarseeMonjee Institute of Management Studies has a campus
in Shirpur.[1] Ahead of Shirpur there is a small defence airport at Village Tande.
The major occupation of the people is agriculture with cotton as the major
product. The city has on Cotton meel, Gold Refinery (Asia's largest), Sugar
Factory and Paper Mill. Shirpur has one seat in the legislative assembly of
Maharashtra.
Subhas Colony is the Largest and the Biggest and the first colony established in
Shirpur in the early 1960s where in the later 1990s it was divided into Adarsh
Nagar. It is named after Great freedom fighter of India Subhash nagar

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ANALYSIS

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OBJECTIVE

Financial Objective: To increase their fund and revenue

Marketing Objective: To tap their customers from across the glob
Growth Objective: To grow continuously and increase their customers and
page traffic
Globalization Objective: To expand themselves across the whole globe as a
leading service provider
 Marketing Objective
Featured and user-friendly website
Global mobile app
Focusing on digital marketing channels for potential customers
Acquire the competitors: To be the largest resource in food supply market,
Zomato bought urban spoon for $52 million to enter US, Canada and Australia
Simpler review and rating system
Zomato uses different platforms to engage their customers with them.
1. Connecting Customers and Restaurants: Zomato aims to provide a platform
where customers can discover and order food from a wide variety of restaurants
and food outlets.
2. Enhancing User Experience: They work on improving the user experience by
offering features like reviews, ratings, and detailed restaurant information to
help customers make informed choices.
3. Expanding Geographically: Zomato's objective is to expand its services to
more cities and regions, both in India and internationally.
4. Offering Diverse Cuisine Options: They strive to provide a diverse range of
cuisine options to cater to different tastes and preferences.

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5. Partnering with Restaurants: Zomato partners with restaurants to help them

increase their reach and sales by tapping into the online food delivery market.
6. Innovating and Adapting: Zomato aims to continuously innovate and adapt to
changing customer preferences and technology trends.
7. To analyse the current positioning of the brand as per consumer perception.
8. To suggest scope of improvement for the brand as per consumer responses.

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PROBLEM

1. Competition: Zomato operates in a highly competitive industry with rivals

like Swiggy and Uber Eats. Staying ahead of the competition can be a constant
challenge.
2. Delivery logistics: Ensuring timely and efficient food delivery can be
challenging, especially during peak hours or adverse weather conditions.
3. Quality control: Maintaining consistent food quality and hygiene standards
across a diverse range of restaurants can be a persistent issue.
4. Pricing and profitability: Balancing competitive pricing with profitability is
crucial, and Zomato has faced challenges in achieving this balance.
5. Regulatory issues: Adhering to various local regulations and licensing
requirements can be complex, as Zomato operates in multiple countries and
regions.
6. Customer complaints: Handling customer complaints and ensuring a positive
user experience is critical for any service-based platform.
7. Cybersecurity: Protecting customer data and the platform from cyber threats
is an ongoing concern.
8. Restaurant partnerships: Managing relationships with restaurants and
addressing their concerns is essential to the platform's success.

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PROBLEM OF SOLUCATION

1. Technology and Innovation: Zomato continuously invests in technology and

innovation to improve its app and website, optimize delivery routes, and
enhance user experience.
2. Delivery Optimization: Zomato has worked on improving delivery logistics
by optimizing routes, reducing delivery times, and providing real-time tracking
for customers.
3. Quality Assurance: The platform introduced features like user reviews and
ratings to help users make informed choices regarding food quality and hygiene
at restaurants.
4. Pricing Strategies: Zomato has experimented with different pricing models,
discounts, and loyalty programs to attract and retain customers while
maintaining profitability.
5. Regulatory Compliance: The company has established legal and compliance
teams to navigate local regulations and licensing requirements in various
regions.
6. Customer Support: Zomato has invested in customer support teams to handle
complaints promptly and address user concerns.
7. Cybersecurity Measures: To protect customer data and its platform from
cyber threats, Zomato has implemented robust cybersecurity measures and
protocols.
8. Restaurant Partnerships: Zomato maintains strong relationships with
restaurant partners, offering them various tools and services to enhance their
visibility and operations on the platform.

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CONCLUSION
Zomato is a popular food delivery option in shirpur. Around 95% of customers in shirpur
use platform to search and discover restaurants. The company should focus on providing
food items in consideration of quality and quality. The Zomato app is easy to use and easy
to download over the app store. Zomato's success can be attributed to its innovative
business model, its focus on customer experience, and its ability to adapt to changing
market conditions.

Also, Zomato was managing its operations during the COVID-19 pandemic.
According to current trends, Zomato's Digital Marketing Strategy must continue to
evolve. They must come up with new strategies to catch the interest of their customers.
They are currently performing an excellent job.

They will make more money if they continue to work hard on it. Zomato must be more
dynamic in order to compete with other online meal service providers by making
modifications in response to client requirements on a rapid basis.
It's a handy app for shirpur's people for ordering food and exploring new dining options.

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LIMITATION

1. Limited Geographic Coverage: Zomato may not be available in all cities

or regions, which can limit access for users in certain areas.
2. Restaurant Availability: The availability of restaurants and food delivery
options can vary widely depending on your location, so some users may
have fewer choices.
3. Delivery Time: Delivery times can be affected by various factors such as
traffic, weather, and restaurant preparation times, leading to potential
delays.
4. Quality Control: The quality of food delivered can vary depending on the
restaurant, and Zomato may not have direct control over the food
preparation process.
5. Service Fees: Zomato may charge service fees or delivery fees, which can
increase the overall cost of ordering food.
6. Dependence on Internet Connectivity: Zomato relies on internet
connectivity, so users internet access may face difficulties using the app.
7. Limited Payment Options: Payment options can vary by location, and not
all users may have access to their preferred payment methods.
8. Customer Service: Customer service experiences can vary, and users may
encounter challenges when seeking assistance with their orders or issues.

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REFERENCE

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