Tasks are as follows:

Task 1: Find data reports on the business situation of the agriculture, forestry, and
aquaculture industry in Vietnam: cultivation, processing, production, packaging, retail
business, and consumer behavior in the domestic market of Vietnam.

Agriculture - Statista: https://www.statista.com/outlook/io/agriculture/vietnam

https://store.fitchsolutions.com/agribusiness/vietnam-agribusiness-report
Forestry:
https://www.statista.com/statistics/1027971/vietnam-gdp-contribution-of-agriculture
-forestry-and-fishing-sector/

https://www.statista.com/statistics/1028011/vietnam-gdp-value-of-agriculture-forest
ry-and-fishing-sector/
https://www.euromonitor.com/forestry-wood-and-paper-in-asia-pacific/report
Aquaculture:
https://www.statista.com/topics/9875/fishery-and-aquaculture-in-vietnam/

https://www.euromonitor.com/fish-and-seafood-in-vietnam/report

https://www.aquafisheriesexpo.com/en/aquaculture-vietnam/
Task 2: Find data reports on the FMCG market: Manufacturing, trade (wholesale -
retail), consumption in the Vietnamese market.

Manufacturing:

Manufacturing sector in Vietnam | Statista

Forecast: Industry revenue of “manufacture of beverages“ in Vietnam 2012-2024 |
Statista

Trade:

Economy, Finance and Trade: Vietnam | Market Research Report | Euromonitor

● Wholesale:
● Retail:

Retail sector in Vietnam - statistics & facts | Statista

https://www.statista.com/statistics/1016590/vietnam-retail-sales-of-goods-and-service
s/

https://www.statista.com/statistics/1016593/vietnam-retail-sales-of-goods-and-service
s-by-sector/
https://www.statista.com/statistics/1231739/vietnam-food-and-beverage-retail-sales/
Consumption:

Vietnam: household goods consumption 2024 | Statista

Vietnam: household goods consumption 2024 | Statista

Task 3: Find data reports on the ranking of criteria such as brand health, brand assets,
brand strength, brand credibility, market share, etc., in the Vietnamese market for
Vietnamese agricultural and aquaculture products.

https://www.statista.com/study/117988/rice-market-in-vietnam/

https://www.euromonitor.com/hot-drinks-in-vietnam/report
https://www.statista.com/topics/7590/coffee-market-in-vietnam/#topicOverview

https://www.statista.com/statistics/1004988/vietnam-instant-coffee-brand-awareness/
https://www.statista.com/statistics/937200/vietnam-leading-coffee-and-tea-brands-on-
youtube-by-total-uploaded-video-views/

Task 4: Find data reports on the ranking of brand communication campaigns in 2023
or the Lunar New Year 2024 season. (Tìm báo cáo số liệu về xếp hạng các chiến dịch
truyền thông thương hiệu năm 2023 hoặc mùa Tết Nguyên đán 2024.)

4 main source:
World's top creative ad campaigns 2022 | Statista

Các nguồn bổ sung:

Campaign Ranking | Chiến dịch tết | Tết 2023 | YMI Ranking (younetmedia.com)

BSI Top10: Bảng xếp hạng social media tháng 11/2023 | Bài viết BSI | Buzzmetrics

Task 5: Find data reports on human resource management of the marketing or brand
department of a company: Organizational structure of marketing department, brand
department; Salary policies, Compensation structure, Employee benefits…

Human Resource of Marketing:

https://www.statista.com/statistics/1087889/number-human-resources-workers-unite
d-states/

Brand department of a company:

https://www.statista.com/statistics/1014944/vietnam-leading-department-store-bran
ds/