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Arrowhead Game Studios Story
Arrowhead Game Studios Story
Tell us about how the studio got We then began researching what it takes
started. to run a company and got into an Incuba-
tor program, where we shared a very small
In 2008, we decided to take part in a game office and continued to develop Magicka.
development competition called the Swed-
ish Game Awards at the Royal Institute of
What kind of obstacles did you en-
Technology. Our attitude going in was: “We’ll
win that easily and we’ll also make the best counter in developing your first
game.” While this was going on, I felt that a game?
lot of the courses I was taking in school were After 2 months, we realized that we made
slow-paced and not practical - I just wanted too many mistakes and needed to change
to get right down to making games. I con- it around. We switched to a 3D engine and
tacted a few students that were in other pro- rewrote the entire game from scratch.
grams of study and we got together to cre- At this point, we learned that rewriting
Image courtesy of Arrowhead Game Studios
ate our entry. Fast track to the competition a game crushes morale.
– we had developed a prototype for the game
that would later become Magicka. Initially We learned about the importance of plan-
we were devastated when we didn’t win the ning everything from development to fi-
Johan Pilestedt, CEO and “Best Innovation” award, but we were then nances. We actually ran out of money a third
Game Director, and Anton pleasantly shocked when we were announced of the way into development! We initial-
winners of the “Game of the Year” award. ly wanted to avoid publishers in order to
Stenmark, CTO and pro-
maintain control but since the project was
grammer, from Arrowhead Developers and other industry folk would bigger than we anticipated, we rethought
Game Studios discuss the tell us that whatever we do, we couldn’t let our strategy and put ourselves out there. We
challenges of starting up this opportunity slip through our fingers: ei- made a trailer and spent some time
ther we develop games or we finish our ed- marketing the game to the best of our
a studio and the impor- ucation. After a few months back at school, abilities, pushing it out to all the big
tance of getting a game we consulted our school’s dean and guid- sites like IGN and Gamespot…. And it
engine that works for you. ance counselor who both recommended worked! We were signed soon after.
that we pursue our goal to start a company.
Autodesk Customer Success Story Arrowhead Game Studios
“If you have this great vision of something you really love about your
game, don’t lose it. Many developers start with a great idea, everyone
gets excited about it, and then they lose it throughout the course of
development...”
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