Professional Documents
Culture Documents
MPB 13
MPB 13
Objective:
1) New product.
2) New customers.
3) Competition.
4) Market share.
5) Brand loyalty.
Tools:
1) Free samples.
2) Bonus.
3) Exchange.
4) Discount.
5) Coupons.
6) Money back.
7) Contests.
8) Frequency programmes.