Internet advertising.

Types.
1) Websites.
2) Banners.
3) Buttons.
4) Interstitials.
5) Meta ads.
6) Email advertising.
7) Social networking ads.

Merits:
1) Enormous audience.
2) Targeted audience.
3) Low cost.
4) Measurability
5) Speed.
6) Provide detailed information.

Demerits:
1) Slow downloads.
2) Difficulty of online purchases.
3) Customer overlook ads.
4) Internet frauds.
5) Advertising overload.