Criteria for selecting media vehicles:

1) Coverage.
2) Consumer trust.
3) Reach.
4) Cost.
5) Timing.
Concepts:
1) Reach.
2) Greater reach.
3) Frequency.
4) Greater frequency.

Strategies of media scheduling:

1) Continuous.
2) Flighting.
3) Pulsing.

Procedure of advertising budget:

1) Setting advertising budget.
2) Determine strategies: Choosing agency, frequency, etc.
3) Developing advertising budget.
4) Acceptance.
5) Division of advertising budget.
6) Supervise and control.