Transsion MI Game Intermodal Cooperation Program

Version 1.0

*Latest update in August 2023

 Emerging markets in Africa & Asia are growing
amid global economic slowdown
SSA and Asia's emerging markets have steady economic growth,
booming e-commerce, and a sizable consumer market.

Forecasts of economic growth in major regions of the world (percentage change)

Africa e-commerce market size CAGR*（2022-2025）

2.6 1.2
2.3 1.0

2022 2023
2022 2023
4.6 5.0
18.2% Global：11.4%

2022 2023
ASEAN -commerce market size CAGR（2022-2025）
3.8 4.0

15.1%
3.0 2.0 2022 2023
Global：11.4%
2022 2023

注：*CAGR（Compound Annual Growth Rate），Source：《世界经济展望》，IMF，2022年7月.

 Africa and Asia-Pacific lead in mobile internet growth,
driving global connectivity expansion.
Mobile internet usage in SSA and APAC is growing rapidly, surpassing the global average,
with smartphones leading as the primary device for accessing the internet.

Global & SSA & APAC Mobile Internet Penetration Rate CAGR（2020-2025）

2025*SSA & APAC Mobile Internet Penetration Rate

APAC：5.2%
470M 1500M
SSA： 40% 52%
9.3%
Smartphone Traffic Share in Africa & APAC, 2021

64% 66%
Global：4.5%
*2025，Refers to projected data for 2025. source： The Mobile Economy Sub-Saharan Africa 2021, GSMA; Digital 2021: Global Overview Report, Data Reportal; etc.
 Record-breaking growth in FDI
flows to developing regions in Africa and Asia
Africa's FDI has reached a record high with a focus on financial technology and others.
Developing Asia has also seen a three-year increase in FDI, focus on financial services and others

Trend change in FDI inflows between Africa and developing Asia,

2019-2021 ($ billion)

1200 8000

FDI Growth Rate and Head Track in Africa 2021

900 6000
fintech biotechnology

600 4000 113% logistic e-commerce

300 2000 Developing Asia FDI Inflows ($bn) and Head Tracks, 2021

financial service retail

0
Africa Developing Asia
0
6,190 logistic game

2019 2020 2021

Source: World Investment Report 2022, United Nations.；Africa Investment Report 2021, Briter Bridges.
 Media Fragmentation Creates Data isolated,
Creating Challenges for Campaign Effectiveness statistics

All-media layouts make it difficult to measure the impact of marketing campaigns,

and accurate portraits of users have become key to improving results, but only 26% of brands are confident.

Global Marketers' Confidence Index for Measuring Media ROI Across Channels, 2022

social media 64%

video ads 59%

Display Ads 58%

Seach 58%

EDM 51% Marketers' Confidence in Accurate User Profiles in Key

Regions of the World
OTT 49%
Latin America：37% Asia-Pacific：22%
Music Streaming 49%
North America：30% EMEA*：18%
Podcast 44%

No confidence Full of confidence

*EMEA (Europe Middle East & Africa), a collective term for the three regions of Europe, the Middle East and Africa. Source: 2022 global annual marketing report, Nielsen.
 Challenges are inevitable in emerging markets

Market uncertainties and operational challenges

hinder game companies from expanding overseas in Africa

Challenges in Traffic promotion and local

Problems encountered in going oversea
marketing for overseas

Difficult to cash in on the traffic 36.80% Slow loading landing page, easy to
99%
lose users

High operating costs and difficulties 44.10% High cost of user acquiring traffic 45.70%

Marketing campaigns may not align

48.60%
Hard to acquire new users, difficult to with local user preferences
51.50%
carry out marketing promotions
Insufficient APP distribution channels 65.70%
unfamiliar with overseas user needs and
66.20% Less familiar with local resources (e.g.
culture 82.90%
local PR, KOL cooperation, etc.)

Per
Per

source: iresearch April 2022online questionnaire data obtained in April 2022 through online research.
Game intermodal cooperation involves online game developers
partnering with cooperative platforms to operate their games
through a cooperative share model. Leveraging Transsion's
ecological and tripartite advantages, it facilitates overseas game
developers in promoting their games through traffic support,
resulting in mutually beneficial cooperation.
 Increase Enhanced
Growing Game
game revenue
Users
awareness capabilities
 APP Game Intermodal Cooperation Process

APP game intermodal cooperation, supporting quality game,

expanding the scale of game users, and helping excellent games to increase revenue.

Access Upload to Operation Traffic support trial Continuous traffic

Hisavana Palm Store test operation support

Please refer to the operating documents for specific details on how to proceed with transporting the product, ensuring that the trial operation meets expectations and fulfills the requirements
 APP Game Intermodal Traffic Support Program

game upload Developers Join platform， licensing cooperation, access to SDKs

Traffic support
new games 14 days of new game exposure to get new game traffic support

Traffic Data compliance Core Indicator: Retention, h o u r s p l a y e d , L T V

Support
Program

Priority Games with data up to standard can continue to receive traffic

recommend imports for 30 days of testing

Popular full distribution scenario for blockbuster games, entering the refined
Operations operation phase
 H5 Game Intermodal Cooperation Process

Transsion H5 Game Center is a global platform for H5 games

It supports 8 languages. It offers thousands of online mini-games Using global CDN nodes for service delivery.
The platform's profitability is based on online advertising to generate revenue from traffic.

01 02 03 04
Game selection Pre-access Preparation Submit a Game Test Games Inputs
more popular types of current H5 games Server Deployment Developer Platform Registration following proper guidelines for ad
(high duration, absorption, high ARPU) integration and submission process 1.
for game CP reference. New game types Gaming Domain Create a game test
Code submission and testing, 2.
can also be delivered for review and
Web Security Instructions After the test is approved, the game Code review and approval for
decided based on feedback results.
can be imported. publication.

1) Sports (football games are more popular

here) 2) Racing 3) Parkour 4) Shooting (guns,
archery) 5) girls games 6) Text Story games
7) Other light casual games

• 备注： 具体操作细节请参阅操作文档
 Transsion has emerged as a global leader
in the emerging market cell phone industry.

Total Mobile Phone

Shipment
Total Revenue Net Profit
Attributable to Shareholders
Global
Mobile Phone Shipment
NO.6
Market share in global
smartphone market 6.0%
156 46.60 2.48 NO.3 NO.1 NO.1
Million Billion RMB Billion RMB 11.7% Market Share Africa Pakistan
market share market share
Over 40% 37.9%

Source：
NO.1 NO.6
1. Total mobile phone shipment, total revenue, net profit data from Transsion Holdings 2022 Annual Report;
2. The ranking and market share of Mobile Phone shipments come from IDC Worldwide Mobile Phone Tracker, 4Q 2022. Bangladesh India
market share market share
21.5% 6.4%
 Leading traffic matrix in emerging markets

Abundant
media resources
App store, game platform, along with media
resources covering hundreds of millions of
users, we help boost apps’fast development in
Africa and emerging markets.
 Transsion&Alliance Media
Cover Every Aspect of Usage Scenarios

41M/day Reach 71M/day Reach 127M/day Reach

Bidding Traffic JV Traffic Affiliate Traffic

Transsion ecological ten million level flow

JV media resources to help brands break the Top media traffic, external traffic full touch.
application, full scene coverage, more than 90%
circle
of transsion's own brand models.

HiOS XOS Phone

Launcher Launcher Master
More Scooper phoenix Yandex Xender Opera Ads

Hi Dictionary HiTranslate XShare

Boomplay Vskit Shareit Bigo Ads

Palm Store AHA Games H i Browser

Data: Transmission Internet DataSparkle public data

 Intermodal Media Resource
A dedicated app store to meet user needs with one click

MAU 1 2 0 M

Palm Store
We officially provide tons of safe and reliable apps and
games, with a high-quality user base of 10 million,
diversified application promotion tactics and over 10
million daily distribution.
 Resources: APP store distribution (1)

Palm Store Palm Store Palm Store Palm Store

Splash pop-up Banner one click install
 Resources: APP store distribution（2）

Palm Store Palm Store Palm Store Palm Store

Interstitial Find homepage tab/Banner PUSH POP-UP/Hover
 Resources: APP store distribution (3)

Editor's Pick Top Games Popular Top Games of

Recommended Recommend the Month
 H5 Traffic Resources: Precise Reach and Efficient Conversion

AHA Game Launcher Launcher Palm Store

A-Z discovery
 H5 Traffic Resources: Precise Reach and Efficient Conversion

Hibrowser XClub XShare Vskit

 HEADQUARTERS, CHINA
Building#12, No.36 Xuelin Road,
Pudong District, Shanghai

NIGERIA
2A Issac John St, Ikeja GRA 101233, Lagos

EGYPT
35 A kornish el maadi, Cairo

KENYA

Thank you.
Arch Place 6F, Nyangumi Road in Kilimani,
Nairobi

GHANA
Building GA-100-3759, Africabet Head
Quarters, Akasanoma Road, Accra

The data comes from Transsion Mobile Internet;

Transsion Mobile Internet has the final right to
interpret the data.
Copyright © 2023 Transsion Mobile Internet