Psychology of

Colors in Brands.
 GREEN
• The green color in Acer's logo symbolizes
growth, vitality, and environmental
responsibility, reflecting the company's
commitment to sustainability and eco-
friendly practices. It communicates Acer's
dedication to environmental stewardship
and innovation in the technology industry,
as green is associated with nature,
freshness, and renewal. By incorporating
green into its logo, Acer conveys its efforts
to minimize its ecological footprint and
promote a greener future..
 BLUE
• Unilever chose blue for its logo
because it represents trust and
reliability. They want customers to
feel confident and assured when
using their products. Blue is a
calming color that symbolizes
honesty and professionalism,
helping Unilever establish itself as a
dependable company in the eyes
of consumers.
 PURPLE

• Viber uses purple because it's

creative and unique. Purple
represents creativity and luxury,
making users feel special and
expressive when using the app.
 RED

• The red color in the Toyota logo

represents passion, energy, and
determination, reflecting the
company's commitment to innovation
and excellence in the automotive
industry. It symbolizes power, strength,
and vitality, conveying Toyota's
boldness and excitement for
producing high-quality vehicles.
 ORANGE

• The orange color in the JBL logo

represents energy, enthusiasm, and
creativity, reflecting the brand's
commitment to delivering dynamic and
innovative audio products. It symbolizes
warmth, excitement, and positivity,
conveying JBL's passion for providing
high-quality sound experiences that
inspire and energize customers.
 YELLOW
• The yellow color in the McDonald's logo
represents positivity, energy, and happiness. It
is chosen to evoke feelings of joy and
friendliness, enhancing the brand's
welcoming and cheerful image. Yellow is also
associated with warmth and optimism, which
aligns with McDonald's aim to create a
friendly and inviting atmosphere for its
customers. Overall, the yellow color in the
McDonald's logo reflects the brand's
commitment to providing a positive and
enjoyable dining experience for people of all
ages.