Pepsico Coporate

Introduce about us :
Pepsico was chosen as our Fortune 500 company because it has been something we have ate since we were kids, it's a global
company that nearly every country works with and is our personal favorite producer of snacks. Pepsico is one of the largest soft
drink/snack food producer on the planet. It is a global chief in the “Beverage Food Industry”. Many companies below it looks to it as
a leader for a successful company. As it supplies countries with a wide variety of products like Lay’s Potato Chips, Doritos,
Gatorade, Quaker Oats, Starbucks “Ready-To-Drink” Beverages, Mountain Dew, Aquafina, Cheetos & quite a few more. Indra
Nooyi has been the CEO of Pepsico since 2006. In 2014 Pepsico’s sales revenue was at 66.68B, Just like the 5 years before it. 2014
also had a net income of 6.51B. But 2015 had a minor downturn in numbers. 2015 ended with a sales revenue of 63.05B and a net
income of 5.45B instead of the recent 6B.
Introduction to business:
PepsiCo was established in 1965 by the merger of Pepsi-Cola and Frito- Lays. Tropicana was acquired in 1998 and PepsiCo
merged with The Quaker Oats Company, including Gatorade, in 2001. The company consists of Frito-Lay North America,
PepsiCo Beverages North America,

PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and
generate sales at the retail level of approximately $92 billion.

PepsiCo’s mission is to be the world’s leader consumer Products Company focused on convenient foods and beverages. It seeks
to produce healthy financial rewards to investors as they provide opportunities for growth and enrichment to employees, business
partners and the communities in which they operate. In everything they do, they strive to act with honesty, fairness and integrity
and to obey the laws and regulations of the countries where they do business.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from
vending machines. The drink was first made in the 1890s by pharmacist Caleb Brad ham in New Bern, North Carolina. The brand
was trademarked on June 16, 1903.

There have been many Pepsi variants produced over the years since 1903 including :

The Diet Pepsi

The Crystal Pepsi

The Pepsi Twist

The Pepsi Max

The Pepsi Samba

The Pepsi Gold

The Pepsi Raw

The Pepsi Retro in Mexico

The Pepsi One

The Pepsi Holiday Spice

The Pepsi Jazz

The Pepsi X (available in Finland and Brazil)

The Pepsi Next (available in Japan and South Korea)

The Pepsi Ice Cucumber in Japan.

Pepsi cola is located in an Industry that is dominator by two Competitors Coca Cola and of course themselves. Even though Pepsi
and Coke essentially go after all customers who purchase soft drink beverage Coca Cola targets it product at the head of
household.

According to the beverage digest the customer base for soft drinks is whopping 95% of

regular user in United States. This represents the large number if potential customers for Pepsi Cola.

The Pepsi’s advertising the campaigns are referring to the markets that marketers refer to as Generation X. The Generation X
consumer is sketch to be between the ages of 18 to 29. All of them have high expectations in life and very active. They accept a
way of life of living for today and not worry approximately long term objective. They also have a focus on the 12 to 18 year old
market

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