Review Guide from e-Texts:

a. Managerial Economics, RAI Technology

b. Managerial Economics and Organizational Structure, James Brickley, Clifford Smith and Jerold Zimmerman
c. Managerial Economics, William Samuelson and Stephen G. Marks, Wiley

Readings &Review Guide

Teaching and Assessment
Week Topics REF 1: REF 2 : REF 3:
Learning Activities Tasks
RAI Brickley et.al. Samuelson, et.al
1 I. House Rules of the Class
CO  Powerpoint
1 II. CLASS ORIENTATION Presentation
i. College/Classroom policies and procedures  Discussion about  Simple
ii. CLSU Vision, Mission and Institutional CBAA as a Assess
Philosophy Corporate College ment
1. CLSU Vision  Sharing Quiz
2. CLSU Mission  Handouts NONE NONE NONE
3. Philosophy  Lecture- Discussion
iii. CBAA Corporate Goals, Mission, Vision and  OBE Activity Game:
Values “The Idea Chain”
1. CBAA Vision Game on Managerial
2. CBAA Mission Economics
3. CBAA Goals  OBE Activity Game:
4. CBAA Values: CHIRLF “Knowing the Party
iv. Objectives of the Department of Business Details” Gme
Administration
v. Course overview, objectives and requirements.

CO 2-3 III. UNDERSTANDING MANAGERIAL

2 ECONOMICS, ORGANIZATIONAL
STRUCTURE & DECISION
MAKING BEHAVIORS  Lecture:
PowerPoint
i. Historical Background of Managerial Econ. Presentation  Quizzes III
ii. Understanding Managerial Economics Chapter 1,
1. The meaning, nature and scope of  Discussion of Pages 1-10
Managerial Economics Readings  Recitation
2. Ethical and philosophical issues on Decision
Chain.  Required advance
3. Legal Scope of Managerial Economics. reading  WEB
iii. Organizational Structure Library
 Readings &Review Guide
Teaching and Assessment
Week Topics REF 1: REF 2 : REF 3:
Learning Activities Tasks
RAI Brickley et.al. Samuelson, et.al
1. Theory of the firm  OBE Activity Assignme
2. Corporate Planning Group Dynamics: nt
3. Types of Planning
4. Firm decision-making & behavior.  Decision Chain
iv. Profit Philosophical and
1. Meanings, types and functions Ethical Issues  Exercises
2. Theories of profits & Profit Seeking on Firm
3. Ways of increasing Profit  Profit Cases
4. Ways of obtaining Profit Determination
v. Tools in the Study of Economic Behavior Exercise
C0 IV. THE ECONOMICS OF PRODUCTION,
1 4-5 COST AND PRODUCTIVITY  Lecture-Discussion

i. Principles of Economics of Production  PowerPoint Quizzes

ii. Productivity Presentation
iii. Economic Analysis of Cost Recitation
1.Types of Cost  Required advance
2.Cost Decision Making reading Assignment
CO 3.Break-even Analysis s
2 iv. The Economics of Productivity  Computational
1. Types of Productivity Lecture and
2.Measures of Productivity exercises
v. Operations Research and Economic
Analysis  Individual
vi. Decision Making and Optimization Computational
Exercise
 Essay:
 “Research in
Operations: A Must
or Not a Must”

6 FIRST TERM EXAMINATION

 C VII. MARKET, COMPETITION AND
O2 7-8 PRICE

i. Economics of Competition
ii. Barriers to entry
1. Perfect Competition  Lecture-Discussion  Web
2. Monopoly Research
CO 3. Oligopoly assignment
3 4. Monopolistic Competition  Required Advance on:
iii. Economics of Advertising Reading “ Risk
1. Economic Benefits of Advertising Determinati
2. Economic issues Concerning Advertising  Computational on and
3. Determination of Optimum Ad-Budget Lecture Uncertainty
4. Major problems in economics of Mitigation”
advertising  Take home exercises
5. Measurement Techniques of Ad-
Activities  Quizzes
iv. Dynamics of Pricing  Take home exercises
1. The Corollary Law of Supply and
Demand  OBE Activity:  Recitations
2. Equilibrium Price Project Profiling
Methods of Pricing Outputs
 Project
IV. ECONOMICS OF FINANCE Profiling
Outputs
i. Capital Budgeting
1. Classification and investment projects
 Take home exercises
2. Appraising Capital Outlay
3. Capital Budgeting Persons
 CLSU Project
ii. The Economics of Finance
Visitation
1. Investment Decision
2. Financing Decision
3. Dividend Decision
4. Operational Decision

iii. Different Objectives of Financial Economic

Analysis

VI. DEMAND ANALYSIS AND SALES

 9-11 FORECASTING
CO
2 i. Demand Analysis  Lecture-Discussion
1. Factors Affecting Demand  Quizzes
2. Elasticity Demand
3. Demand Estimation Techniques  PowerPoint
ii. Financial Planning & Sales Forecasting Presentation  Recitation
1. Financial Statement Method
CO 2. Cash Budget Method
3 3. External Fund Method  Required Advance  Group
4. Capital Structure Forecast Reading Assignment
iii. Economic Forecasting s
1. Extrapolative
2. Economic Discertainties  Computational
3. Pragmatic Forecast Lecture  Firm
4. Role of Stabilities Situationer
v. Sales Forecast  Take Home Group Assignment
1. Types of Sales Forecast Project on
2. Methods of Sales Forecasting Forecasting
3. Hindrances to Sales Forecasting
12 SECOND TERM EXAMINATION
CO 13-14 VIII. LOCATION, MARKET CONDUCT
2 AND SOCIAL RESPONSIBILITY
 Quizzes
i. The Economics of Location
1. Areas of Concern  Lecture-Discussion  End-Term
2. Ideal Location in PowerPoint Requiremen
3. Classification of Ideal Location t:
ii. Government Role  Required Advance
1. Principles of Subsidiarity Reading
2. Social Planning  Developme
3. Anti-Trust nt Paper
4. Technical and Natural Monopolies  OBE Individual based on
iii. Social Responsibility of Business Output: CSR Actual Firm
1. Measures of social benefits Interview Data
2. Frameworks and Social responsibility
CO iv. Measures and Disadvantages of social  Submission
3 responsibility &
v. Government Policies to Regulate the Market Presentation
Economy
1. Fiscal
 2. Monetary
3. Exchange Rate Policy
4. Trade Policy
5. Labor Market Policies
6. Industrial Policies
15-16 V. CAPITAL BUDGETING AND
CO UNCERTAINTY IN FINANCE
4  Lecture-Discussion  Computatio
i. Capital Budgeting nal Quizzes
1. Classification and investment projects  PowerPoint
2. Appraising Capital Outlay Presentation
3. Capital Budgeting Persons  Market
ii. The Economics of Finance  Required Advance Mini Research
1. Investment Decision Reading
2. Financing Decision
3. Dividend Decision  Recitation
4. Operational Decision OBE Activity Group
iii. Different Objectives of Financial Economic Dynamics: Case
Analysis Study on Selected
iv. Decision Under Uncertainty Topic
1. Dealing with Uncertainty
2. Decision Strategies
3. Decision Tree
17 IX. PRESENTATION OF MAJOR TERM
REQUIREMENT  Computational  In-House
CO Lecture Output
4 Choice Of One: Presentatio
VI. Economic Forecasting  Group work and n
Self-Assessment
VII. Sales Forecasting
 Term Requirement
VIII. Managerial Decision Case Study

18 FINAL TERM EXAMINATION