JOB DESCRIPTION

DOSM

Job Title & Level Director of Sales & Marketing

Department Sales & Marketing
Reports to (Title) General Manager
Written/Verified by Human Resource / Training & Development
Date June – 2015
DUTIES & RESPONSIBILITIES – GENERAL

 Provides leadership in all selling activities within the hotel, working closely with the
Rooms and other revenue-generating departments to maximise sales through the
activities of the Sales Department and other employees
 Reviews sales files and systems to ensure correct booking procedures, including group
room and meeting programme history, contractual agreements, room block analysis,
credit and payment documents, etc
 Ensures that all Sales employees provide excellent service to internal customers in other
departments as appropriate.
 Proactively manages all the sales resources and funds, and control departmental costs.
 Assists with the preparation of the Annual Business Plan for Marketing.
 Assists to manage all sales strategy, tactics, and action implementations, complying with
the Driving Customer Preference approach, in order to create a strong and
disciplined sales team that achieves set sales goals
 Constantly monitors and evaluates local, national and international market trends, and the
competitor hotels salesinitiatives, in order to make sure the hotels marketing
and sales remain competitive and cutting edge.
 Manages all key sales accounts and groups, evaluates them based on sales account
analysis prepared by Marketing Manager Strategy/Marketing Analyst, and develops
strategies for pricing, inventory, and sales resource allocation.
 Actively participates in weekly yield meetings and monthly strategic meetings, developing
and adjusting sales and pricing strategy.
 Assist the General Managar to review and evaluate the effectiveness of selling activities
and adjust as necessary to achieve or exceed the objectives as outlined in the Annual
Marketing Plan.
 Be aware of community, business, political and social factors that may affect the hotels
financial performance.
 Attends major travel, trade and corporate functions to network and promote the hotel
 when required.
 Ensures a high level of exposure for the hotel through direct sales solicitation, telephone
contact and written communication.
 Maximises the effectiveness of every Sales employee by developing each individuals skills
and abilities through the appropriate training, coaching, and/or mentoring.
 Conducts annual Performance Development Discussions and supports employees in their
professional development goals.
 Carry out any other reasonable duties and responsibilities as assigned.

The below is to ensure that a clear discussion is held between the Reporting Authority and
Associate with the job role clearly explained.

Approved by/Date
Date Agreed by Verified & Supervised by
(Name and Signature
Discussed (Name and Signature) (Name and Signature-HOD)
- GM)