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Usability Report Full1
Usability Report Full1
Usability Report Full1
[Sara Tilton]
[February 7, 2024]
I conducted the usability test using a live version of Levi’s.com located on the
participant’s laptop. I took notes on the participant’s reactions, comments,
and movements on the site using my laptop. Only the participant and I were
present in the room. The session captured the participant’s completion of the
tasks, comments, movements on the site, satisfaction ratings, questions, and
feedback.
Executive Summary
I conducted a usability test at the UNG library in Dahlonega GA on February
7, 2024. The purpose of the test was to provide the participant with two
tasks to complete to assess the ease of use of Levi’s.com, the layout, and
identify any issues with the site.
One person participated in both tasks. The first session lasted 1:56s and the
second task lasted 28s. The tasks were two completely separate things that
were not related at all.
In general the participant found the Levi’s web site to be very easy to use and
did not run into any major issues at all.
After each task, I asked the participant to rate the site on a 5-point Likert
Scale with measures ranging from Strongly Disagree to Strongly Agree. Post-
task scenario subjective measures included (See Attachment B):
How likely they were to recommend the Levi’s website.
How satisfied were they with the overall experience of finding jeans.
How confident they were in returning the jacket
How likely they are to shop for jackets on Levi’s website
After the last task was completed, I asked the participant to rate the website
overall by using a 5-point Likert scale (Strongly Disagree to Strongly Agree)
for eight subjective measures including:
Ease of use
Frequency of use
Difficulty to keep track of location on web site
How easy it would be for most users to learn to use the website
How quickly they could find information
Hompage’s content makes them want to explore the site further
Sites content would keep them coming back
Site organization
In addition, I asked the participant the following overall website
questions:
What the participant liked most.
What the participant liked least.
Recommendations for improvement.
See Attachment C for the subjective and overall questionnaires.
Participants
The participant was a student at UNG and spent a lot of time online. Only 1
participant was used for both tasks on February 7, 2024. The participant was
a male 21-year-old.
The participant is a Golf Staff manager and spends most of his time online
looking at sports and Bible commentary apps.
Role
Golf
Male 21-year-old Cart
Manager
1 1 1
1 √ √
Success 1 1
Completion
100% 100%
Rates
Task Ratings
After the completion of each task, participants rated the ease or difficult of
completing the task for three factors:
It was easy to find my way to this information from the homepage.
As I was searching for this information, I was able to keep track of
where I was in the website.
I was able to accurately predict which section of the website
contained this information.
Time on Task
The testing software recorded the time on task for each participant. Some
tasks were inherently more difficult to complete than others and is reflected
by the average time on task.
Time on Task
P1 Avg. TOT*
Task 1 116 116
Task 2 28 28
Overall Metrics
Overall Ratings
After task session completion, participants rated the site for eight overall
measures (See Attachment insert attachment letter here). These measures
include:
Ease of use
Frequency of use
Difficulty of keeping track of where they were in the site
How quickly most people would learn to use the site
Getting information quickly
Homepage’s content facilities exploration
Relevancy of site content
Site organization
The participants (100%) agreed (i.e., agree or strongly agree) that the
website was easy to use. The participants (100%) agreed that the site
Thought Website
1 1 100%
was easy to use
Would use website
1 1 0%
frequently
Found it difficult to
keep track of
1 1 0%
where they were in
website
Thought most
people would learn
1 1 100%
to use website
quickly
Can get
1 1 0%
information quickly
Homepage’s
content makes me
1 1 100%
want to explore
site
Site’s content
would keep me 1 1 100%
coming back
Website is well
1 1 100%
organized
*Percent Agree (%) = Agree & Strongly Agree Responses combined
Liked Most
The following comments capture what the participants liked most:
The participant said that he liked the drop down menu was organized well and
it allowed him to find what he was looking for with ease.
Liked Least
The following comments capture what the participants liked the least:
The participant said that the items that he searched for took a while to load
and that was not sufficient.
For example:
Return a jean jacket on the Levi’s web site (Task 2)
Task 2 required participants to go through the process of returning a jean jacket on the web site.
Make it so when you return The participant rated it a 3 on the ease of High
an order online, you do returning the jean jacket but said that having to
not have to provide your put in your order number in order to return the
order number because jacket might be difficult because those can be
that can be hard to find. hard to find.
Conclusion
The participant found Levi’s.com to be easy to use, very organized, and clean.
He liked how many options there were to complete a variety of tasks.
Implementing the recommendations and continuing to work with users (i.e.,
real lay persons) will ensure a continued user-centered website.