UNIVERSIDAD PRIVADA DEL NORTE

“Natural Zapote Max ”,

COURSE:

ENGLISH FOR BUSINESS

TEACHER :
FRANKLIN MANUEL ACUÑA BARNUEVO

2023
 MEMBERS GROUP N° 18

PAOLA MASIEL MORALES SIFUENTES

SAMIENTO NERA VALERIA

RAMIREZ CAMACURI, ERIKA

PRISCILA PEREZ PANDURO
N00201593
 NATURAL COMPANY ZAPOTE MAX

We are the Peruvian company "Natural Zapote Max",

Specialists in the elaboration and commercialization of tropical fruit pulps.
Our brand stands out for seeking to improve the lives of modern families
with healthy eating habits.
We identify with our target audience and design products that are
within reach of your pocket, and in turn contain a high nutritional percentage.
 VISION Y MISION

• Mission: To contribute to the physical and mental well-being of our clients,

• through a lifestyle based on the consumption of natural and sustainable products
• for the environment, preserving the knowledge of our jungle culture.
•
• Vision: Consolidate ourselves as a leading Peruvian company in the commercialization of natural products
• of high quality and high added value in Peru.
•
•
SMART METHODOLOGY
– SHORT-TERM GOALS

S
SPECIFIC Enter the market with a natural product that improves food quality and health at an affordable
cost out of the consumer's pocket
.

Coverage in the first year 40% of the Lima market with the different products of "Natura Zapote

M
MEASURABL
Max".
E
Our company has managed to consolidate a strong marketing strategy (social networks, media,
advertising spots, among others), has trained professionals who guarantee health standards, has

A ATTAINABLE an infrastructure and technology that allows and guarantees the production of the different
products of "Natura Zapote Max".

Considering that our product is natural that seeks to improve the eating habits of different

R
families since unfortunately to date there are many health problems due to the consumption of
REALIST low quality products, unhealthy and / or contaminated.

T
It is planned in the first year to cover the markets of the main districts of Lima.
TEMPORAL
METODOLOGIA SMART – OBJETIVOS A LARGO TIEMPO

Consolidate in the important markets of the districts of Lima and a projection of the main markets

S
SPECIFIC of the departments of Peru, the company "Natural Zapote Max" as a leading Peruvian company in
the commercialization of natural products.

MEASURABL Achieve 5 years to introduce the product of "Natura Zapote Max" in the main markets of the

M E departments of Peru.

Extend with the experience, capacity, technology and infrastructure and levels of sanitation since it

A
ATTAINABLE has the necessary budget to introduce the product in the main markets of the departments of
Peru.

Our product will have high indexes and standards of quality and healthiness generating

R
REALIST confidence and forming part of the eating habits of Peruvian families.

T
In 5 years it has been introduced to the main departments of Peru.
TEMPORAL
DAFO
STRENGTHS
1. Solid organizational structure
2. Qualified technical staff
3. ISO Certifications
4. Right to intellectual property
5. High adaptability
6. Excellent product quality ho a la
propiedad intelectual
5. Alta capacidad de adaptación
6. Excelente calidad del producto
OPPORTUNITIES
1. Development of
nationwide marketing
campaigns
2. Prestige of the quality of
the fruit of the sapote
3. Increased awareness of
healthy eating
4. Environmental
improvements through
reforestation.
5. Serve additional groups
of customers.
WEAKNESSES
1. Inability to maintain the
distribution of our product
throughout the year due to its
stationary production.
2.Presence of pests in crops.
3. Climate problems and natural
disasters.
4. Small production plant.
THREATS
1.Entry of new competitors
2. Adverse changes in trade
policies
3. Ignorance of the properties
of zapote.
4. International crisis
5. Increase in the price of
fuel.
6. Consumption of substitute
products.
ANALISIS PEST

•
ANALISIS PEST

•
MARKETING MIX
Natural Zapote Max is a product with a great nutritional benefit aimed at
a family market looking for a healthier lifestyle.

Due to the high competition in the sale of fruit pulp our goal is to keep
prices low in order to compete, highlighting the high quality of our
product.

We will concentrate on distribution in the districts of central Lima such

as Jesús María, Pueblo Libre, San Miguel, Miraflores, etc.

The brand's promotion strategy focuses on using social networks,

offering the product at fairs, markets, natural stores and
recommendations from health professionals.
RECOMMENDATIONS:

➢ Due to the competition that currently exists with fruit pulps, our company must maintain
its high quality standards and open a wide portfolio.
➢ Seek to implement the installation of a fruit pulp processing plant, since it allows the
flexibility to create a quality product in a timely and effective manner.
➢ It is recommended to maintain constant monitoring of market prices for similar finished
products, as any variation may favor or disfavor our product.
➢ Strengthen alliances with health professionals so that they can spread the benefits of our
product.
➢ Use our packaging that helps preserve the environment
CONCLUSIONS:

• It has been evidenced that in the period where the harvest of the sapote is lower, there will be a necessary stock to
cover the demand of our customers.
• There is a demand for healthy and natural products in the Lima market of the economic stratum A and B sectors,
related to fruit juice specifically has had a constant growth during the last years.
• The qualities of our product and the advertising promotion will facilitate the marketing of our product, since the
demand is for a quality product.
• The region of La Selva presents the most favorable agro-ecological conditions for the cultivation of raw material of
our (zapote).

LINK DEL VIDEO https://youtu.be/fcukp5INPSI