Correlations

KEPERCAYAAN
KEPERCAYAAN MEREK MEREK
KEPERCAYAAN MEREK Pearson Correlation 1 .757**
Sig. (2-tailed) .000
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .757** 1
Sig. (2-tailed) .000
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .748 **
.666**
Sig. (2-tailed) .000 .000
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .224 *
.339**
Sig. (2-tailed) .025 .001
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .369 **
.485**
Sig. (2-tailed) .000 .000
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .349** .508**
Sig. (2-tailed) .000 .000
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .269** .249*
Sig. (2-tailed) .007 .013
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .196 .247*
Sig. (2-tailed) .051 .013
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .358 **
.303**
Sig. (2-tailed) .000 .002
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .275 **
.255*
Sig. (2-tailed) .006 .010
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .264** .246*
Sig. (2-tailed) .008 .014
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .243 *
.274**
Sig. (2-tailed) .015 .006
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .263 **
.335**
KEPERCAYAAN MEREK
Sig. (2-tailed) .008 .001
N 100 100
KEPERCAYAAN MEREK Pearson Correlation .223 *
.297**
Sig. (2-tailed) .026 .003
N 100 100
TOTAL KEPERCAYAAN Pearson Correlation .548**
.593**
MEREK
Sig. (2-tailed) .000 .000
N 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).

Correlations

KESADARAN
KESADARAN MEREK MEREK
KESADARAN MEREK Pearson Correlation 1 .836**
Sig. (2-tailed) .000
N 100 100
KESADARAN MEREK Pearson Correlation .836**
1
Sig. (2-tailed) .000
N 100 100
KESADARAN MEREK Pearson Correlation .644** .770**
Sig. (2-tailed) .000 .000
N 100 100
KESADARAN MEREK Pearson Correlation .662**
.745**
Sig. (2-tailed) .000 .000
N 100 100
KESADARAN MEREK Pearson Correlation .681**
.762**
Sig. (2-tailed) .000 .000
N 100 100
TOTAL KESADARAN MEREK Pearson Correlation .845**
.910**
Sig. (2-tailed) .000 .000
N 100 100
**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

LOYALITAS
LOYALITAS MERK MERK
LOYALITAS MERK Pearson Correlation 1 .859**
Sig. (2-tailed) .000
N 100 100
LOYALITAS MERK Pearson Correlation .859** 1
Sig. (2-tailed) .000
N 100 100
LOYALITAS MERK Pearson Correlation .489**
.542**
Sig. (2-tailed) .000 .000
N 100 100
LOYALITAS MERK Pearson Correlation .618**
.679**
Sig. (2-tailed) .000 .000
N 100 100
LOYALITAS MERK Pearson Correlation .572**
.555**
Sig. (2-tailed) .000 .000
N 100 100
LOYALITAS MERK Pearson Correlation .661** .640**
Sig. (2-tailed) .000 .000
N 100 100
TOTAL LOYALITAS MERK Pearson Correlation .804**
.821**
Sig. (2-tailed) .000 .000
N 100 100
**. Correlation is significant at the 0.01 level (2-tailed).

Reliability Statistics
Cronbach's Alpha Based on
Cronbach's Alpha Standardized Items N of Items
.923 .927 14
 Correlations

KEPERCAYAAN KEPERCAYAAN KEPERCAYAAN KEPERCAYAAN KEPERCAYAAN KEPERCAYAAN

MEREK MEREK MEREK MEREK MEREK MEREK
.748** .224* .369** .349** .269** .196
.000 .025 .000 .000 .007 .051
100 100 100 100 100 100
.666** .339** .485** .508** .249* .247*
.000 .001 .000 .000 .013 .013
100 100 100 100 100 100
1 .325**
.563**
.546 **
.378**
.246*
.001 .000 .000 .000 .014
100 100 100 100 100 100
.325**
1 .605**
.603 **
.371**
.409**
.001 .000 .000 .000 .000
100 100 100 100 100 100
.563**
.605**
1 .897 **
.530**
.506**
.000 .000 .000 .000 .000
100 100 100 100 100 100
.546** .603** .897** 1 .573** .580**
.000 .000 .000 .000 .000
100 100 100 100 100 100
.378** .371** .530** .573** 1 .843**
.000 .000 .000 .000 .000
100 100 100 100 100 100
.246 *
.409**
.506**
.580 **
.843**
1
.014 .000 .000 .000 .000
100 100 100 100 100 100
.451**
.321**
.518**
.559 **
.790**
.760**
.000 .001 .000 .000 .000 .000
100 100 100 100 100 100
.384**
.269**
.497**
.544 **
.674**
.636**
.000 .007 .000 .000 .000 .000
100 100 100 100 100 100
.379** .215* .408** .453** .552** .506**
.000 .032 .000 .000 .000 .000
100 100 100 100 100 100
.320**
.307**
.486**
.434 **
.372**
.421**
.001 .002 .000 .000 .000 .000
100 100 100 100 100 100
.296**
.338**
.502**
.496 **
.399**
.455**
 .003 .001 .000 .000 .000 .000
100 100 100 100 100 100
.301 **
.337 **
.467 **
.498 **
.469 **
.553**
.002 .001 .000 .000 .000 .000
100 100 100 100 100 100
.656 **
.592 **
.787 **
.809 **
.758 **
.748**
.000 .000 .000 .000 .000 .000
100 100 100 100 100 100

TOTAL
KESADARAN KESADARAN KESADARAN KESADARAN
MEREK MEREK MEREK MEREK
.644** .662** .681** .845**
.000 .000 .000 .000
100 100 100 100
.770 **
.745 **
.762 **
.910**
.000 .000 .000 .000
100 100 100 100
1 .867** .772** .902**
.000 .000 .000
100 100 100 100
.867 **
1 .904 **
.931**
.000 .000 .000
100 100 100 100
.772 **
.904 **
1 .916**
.000 .000 .000
100 100 100 100
.902 **
.931 **
.916 **
1
.000 .000 .000
100 100 100 100

orrelations

TOTAL
LOYALITAS LOYALITAS LOYALITAS LOYALITAS LOYALITAS
MERK MERK MERK MERK MERK
.489** .618** .572** .661** .804**
.000 .000 .000 .000 .000
100 100 100 100 100
.542** .679** .555** .640** .821**
.000 .000 .000 .000 .000
100 100 100 100 100
1 .755**
.735**
.647**
.830**
.000 .000 .000 .000
100 100 100 100 100
.755**
1 .818**
.881**
.923**
.000 .000 .000 .000
100 100 100 100 100
.735**
.818**
1 .784**
.872**
.000 .000 .000 .000
100 100 100 100 100
.647** .881** .784** 1 .891**
.000 .000 .000 .000
100 100 100 100 100
.830**
.923**
.872**
.891**
1
.000 .000 .000 .000
100 100 100 100 100
KEPERCAYAAN KEPERCAYAAN KEPERCAYAAN KEPERCAYAAN KEPERCAYAAN KEPERCAYAAN
MEREK MEREK MEREK MEREK MEREK MEREK
.358** .275** .264** .243* .263** .223*
.000 .006 .008 .015 .008 .026
100 100 100 100 100 100
.303** .255* .246* .274** .335** .297**
.002 .010 .014 .006 .001 .003
100 100 100 100 100 100
.451**
.384**
.379**
.320**
.296**
.301**
.000 .000 .000 .001 .003 .002
100 100 100 100 100 100
.321**
.269**
.215 *
.307**
.338**
.337**
.001 .007 .032 .002 .001 .001
100 100 100 100 100 100
.518**
.497**
.408**
.486**
.502**
.467**
.000 .000 .000 .000 .000 .000
100 100 100 100 100 100
.559** .544** .453** .434** .496** .498**
.000 .000 .000 .000 .000 .000
100 100 100 100 100 100
.790** .674** .552** .372** .399** .469**
.000 .000 .000 .000 .000 .000
100 100 100 100 100 100
.760**
.636**
.506**
.421**
.455**
.553**
.000 .000 .000 .000 .000 .000
100 100 100 100 100 100
1 .800**
.695**
.544**
.465**
.491**
.000 .000 .000 .000 .000
100 100 100 100 100 100
.800**
1 .883**
.662**
.573**
.466**
.000 .000 .000 .000 .000
100 100 100 100 100 100
.695** .883** 1 .760** .676** .560**
.000 .000 .000 .000 .000
100 100 100 100 100 100
.544**
.662**
.760**
1 .847**
.763**
.000 .000 .000 .000 .000
100 100 100 100 100 100
.465**
.573**
.676**
.847**
1 .872**
.000 .000 .000 .000 .000
100 100 100 100 100 100
.491
**
.466
**
.560
**
.763
**
.872
**
1
.000 .000 .000 .000 .000
100 100 100 100 100 100
.806
**
.782
**
.743
**
.726
**
.736
**
.720**
.000 .000 .000 .000 .000 .000
100 100 100 100 100 100
 TOTAL
KEPERCAYAAN
MEREK
.548** 0.548
.000
100
.593** 0.593
.000
100
.656** 0.656
.000
100
.592** 0.592
.000
100
.787** 0.787
.000
100
.809** .809**
.000
100
.758** .758**
.000
100
.748** .748**
.000
100
.806** .806**
.000
100
.782** .782**
.000
100
.743** .743**
.000
100
.726** .726**
.000
100
.736** .736**
 .000
100
.720** .720**
.000
100
1

100
A. UJI INTRUMEN

UJI VALIDITAS

NO. VARIABEL INDIKATOR R HITUNG R TABEL STATUS

1 X1.1 0.548 0.195 VALID
2 X1.2 0.593 0.195 VALID
3 X1.3 0.656 0.195 VALID
4 X1.4 0.592 0.195 VALID
5 X1.5 0.787 0.195 VALID
6 X1.6 0.809 0.195 VALID
7 X1.7 0.758 0.195 VALID
8 KEPERCAYAAN MEREK X1.8 0.748 0.195 VALID
9 X1.9 0.806 0.195 VALID
10 X1.10 0.782 0.195 VALID
11 X1.11 0.743 0.195 VALID
12 X1.12 0.726 0.195 VALID
13 X1.13 0.736 0.195 VALID
14 X1.14 0.720 0.195 VALID
15 X2.1 0.845** 0.195 VALID
16 X2.2 0.910 ** 0.195 VALID
17 KESADARAN MEREK X2.3 0.902 ** 0.195 VALID
18 X2.4 0.931 ** 0.195 VALID
19 X2.5 0.916 ** 0.195 VALID
20 Y1.1 .804** 0.195 VALID
21 Y1.2 .821** 0.195 VALID
22 Y1.3 .830** 0.195 VALID
LOYALITAS MEREK
23 Y1.4 .923** 0.195 VALID
24 Y1.5 .872** 0.195 VALID
25 Y1.6 .891** 0.195 VALID

KET :
R Hitung > r Tabel = Valid
R Hitung < r Tabel = Tidak Valid

R Tabel :
N 100
Sig = 5% (0,05)
Nilai Sig 5% N = 100 = 0.195

KESIMPULAN :
Berdasarkan data disamping dapat disimpulkan bahwa, seluruh pernyataan untuk variable X1, X2, dan Y adalah Valid

UJI RELIBILITAS

Reliability Statistics Reliability Statistics

 Cronbach's
Alpha Based
on
Standardized Cronbach's
Cronbach's Alpha Items N of Items Alpha
.923 .927 14 .942

B UJI KLASIK

NORMALITAS

One-Sample Kolmogorov-Smirnov Test

Unstandardized
Residual
N 100
Normal Parametersa,b Mean .0000000
Std. Deviation 2.57368587
Most Extreme Differences Absolute .130
Positive .130
Negative -.111
Kolmogorov-Smirnov Z 1.300
Asymp. Sig. (2-tailed) .068
a. Test distribution is Normal.
b. Calculated from data.

MULTIKOLENIARITAS
Coefficientsa

Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t
1 (Constant) 14.184 3.725 3.807
TOTAL .360 .118 .297 3.056
KESADARAN
MEREK
TOTAL .068 .052 .128 1.323
KEPERCAYA
AN MEREK
a. Dependent Variable: TOTAL LOYALITAS MERK

HETEROKADASITAS
UJI T
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t
1 (Constant) 14.184 3.725 3.807
TOTAL .360 .118 .297 3.056
KESADARAN
MEREK
TOTAL .068 .052 .128 1.323
KEPERCAYA
AN MEREK
a. Dependent Variable: TOTAL LOYALITAS MERK

UJI F
ANOVAa

Model Sum of Squares df Mean Square F

1 Regression 88.598 2 44.299 6.553
Residual 655.762 97 6.760
Total 744.360 99
a. Dependent Variable: TOTAL LOYALITAS MERK
b. Predictors: (Constant), TOTAL KEPERCAYAAN MEREK, TOTAL KESADARAN MEREK

KOEFESIEN DETERMINASI
Model Summaryb
Adjusted R Std. Error of the Durbin-
Model R R Square Square Estimate Watson
1 .345a .119 .101 2.600 1.707
a. Predictors: (Constant), TOTAL KEPERCAYAAN MEREK, TOTAL KESADARAN MEREK
b. Dependent Variable: TOTAL LOYALITAS MERK

PERSAMAAN
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t
1 (Constant) 14.184 3.725 3.807
TOTAL .360 .118 .297 3.056
KESADARAN
MEREK
TOTAL .068 .052 .128 1.323
KEPERCAYA
AN MEREK
a. Dependent Variable: TOTAL LOYALITAS MERK

Y = a + b1X1 +b2X2
Y = 14,184 + 0,360 X1 + 0,068 X2
able X1, X2, dan Y adalah Valid

Reliability Statistics Reliability Statistics

Cronbach's Alpha Cronbach's
Based on Alpha Based on
Standardized Cronbach's Standardized
Items N of Items Alpha Items N of Items
.942 5 .924 .928 6

Collinearity Statistics
Sig. Tolerance VIF
.000
.003 .964 1.038

.189 .964 1.038

 Collinearity Statistics
Sig. Tolerance VIF
.000
.003 .964 1.038

.189 .964 1.038

Sig.
.002b
 Collinearity Statistics
Sig. Tolerance VIF
.000
.003 .964 1.038

.189 .964 1.038