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The Art of

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SEO

Ed
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Mastering Search Engine Optimization

Eric Enge,
Stephan Spencer
& Jessie Stricchiola
 / t h e o r y / in / p r a c tic e

The Art of SEO

Three acknowledged experts in search engine optimization share guidelines and innovative
techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an
array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for
2024 and beyond with updates on SEO tools, new search engine optimization methods, and new
tools such as generative AI that have reshaped the SEO landscape.
Authors Eric Enge, Stephan Spencer, and Jessie Stricchiola provide novices with a thorough
SEO education, while experienced SEO practitioners get an extensive reference to support
ongoing engagements.

“SEO is surely an art. But this book ups its value by showing that SEO is
also a flat-out science that can be learned and applied to great effect.
We’d be foolish not to benefit from its clear lessons.”
—Dr. Robert Cialdini, bestselling author of Influence

• Learn about the various intricacies and complexities
of internet search
• Explore the underlying theory and inner workings
of search engines and their algorithms
• Gain insights into the future of search, including
the impact of AI
• Discover tools to track results and measure success
• Examine the effects of key Google algorithm updates
• Consider opportunities for visibility in local, video
(including YouTube), image, and news search
• Build a competent SEO team with defined roles
Eric Enge is the president of Pilot
Holding. He’s founded, built, and sold
four companies with an SEO focus and
has worked with many of the world’s
largest brands.
Stephan Spencer is founder of the
SEO firm Netconcepts. His books
include Google Power Search and Social
eCommerce. His clients have included
Chanel, Volvo, Sony, and Zappos.
Jessie Stricchiola, founder of Alchemist
Media, has been a retained expert in over
100 litigation matters regarding internet
platforms, search engines, social media,
and analytics.

SEO Twitter: @oreillymedia

linkedin.com/company/oreilly-media
US $65.99 CAN $82.99
youtube.com/oreillymedia
ISBN: 978-1-098-10261-6
56599

9 781098 102616