Professional Documents
Culture Documents
Do You Want An App With That?
Do You Want An App With That?
Do You Want An App With That?
com
www.twigmarketing.com
15 billion app downloads from Apple store in 3 years Analysts predict more smartphones than PCs 2012+ Majority of internet and email traffic via smartphone by 2015+
www.twigmarketing.com
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3 out of every 4
students never use Twitter
9 out of every 10
students watch TV and visit Facebook each week www.twigmarketing.com
Just 0.9% of all students surveyed said Facebook had A lot of influence or Extensive influence over their choice of university
www.twigmarketing.com
www.twigmarketing.com
very/extremely influential
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Only 19% of
Internationals said Open Days were not influential
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Brochures were a significant influence of university choice for the majority of current students
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46% of male students said talking to university staff had been not at all influential, compared to 22.5%
of female students.
39% of domestic students said they were not at all influenced by talking with uni staff, compared to 23% of internationals.
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www.twigmarketing.com
Missing links
One in three current students felt they had not found out all they needed to know before enrolling, including: 47% of female students 42% of international students
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Value proposition
57% of international vs 69% domestic students 60% of UG vs 74% of PG ...felt valued by their institution
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Overall insights
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Do we need ...
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Apps?
Smartphones used by around 50% of Australians by Dec 2011 Many apps used by few people Biggest potential is in:
VIP engagement apps Campus tours Alumni apps Parent apps
www.twigmarketing.com
Brochures?
Yes, we still need them. Students said brochures remain essential reference tools. Biggest potential for change:
Engaging while also professional Integrated with online content Consistency and navigability never more important
www.twigmarketing.com
Facebook?
Not a strong tool for recruitment, but 93% of students who use it weekly cant be wrong. Biggest potential:
internal brand building alumni connections specific stakeholder group engagement
www.twigmarketing.com
Further information
Tim Winkler - Twig Marketing Ph: 0409 551 743 E: tim@twigmarketing.com W: www.twigmarketing.com