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Data Analytics for Decision Making

Topic 1b:
Graphical Analysis
Outline
1. Introduction
a) Introduction, Variables and Data
b) Graphical Descriptive Techniques
» Bar and Pie Charts
» Histogram
» Line Plot
» Scatter Plot
» Good Graphs
c) Descriptive Statistics
d) Role of Ethics

Bond Business School Data Analytics for Decision Making – Lecture 1b 2


Pie Charts & Bar Charts

• Appropriate when data can be


naturally categorised in a
meaningful manner

• Popular techniques
• Easy to perform in Excel

Bond Business School Data Analytics for Decision Making – Lecture 1b 3


Bond Business School Data Analytics for Decision Making – Lecture 1b 4
Bond Business School Data Analytics for Decision Making – Lecture 1b 5
Bond Business School Data Analytics for Decision Making – Lecture 1b 6
Bond Business School Data Analytics for Decision Making – Lecture 1b 7
Pie Charts & Bar Charts
Pie Chart
• The size of each slice is proportional
to the size of the category it
represents
• Highlights portion of the whole
Bar Chart
• Bars used instead of slices
• Easy to compare categories

Bond Business School Data Analytics for Decision Making – Lecture 1b 8

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