Topics (Marketing)

1. The 7 Ps of marketing: product, place, price, promotion, people, process, and physical
evidence (a group of seven students)
2. The 4 Cs of marketing: customer solution, customer cost, convenience,
communication (four students)
3. Marketing strategies (email marketing, influencer marketing, search engine
optimization (SEO), influencer marketing, etc)
4. Brands (brand positioning, brand stretching, differentiation, etc)
5. Buying and selling (online selling, business-to-business e-commerce (B2B), business-
to-consumer e-commerce (B2C), business-to-government (B2G), etc
6. Advertising
7. International marketing
8. Customer satisfaction (customer service, customer loyalty, etc)
9. Segmentation (demographic segmentation, behavioural segmentation, and
psychographic segmentation, etc)
10. Digital marketing
11. Marketing ethics
12. Competitive analysis
13. The 3 Ms of marketing
14. Promotional mix
15. Market research
16. Green marketing
17. Inbound and outbound marketing

Please fill in the chart and send it back as soon as possible.

Date Group members Topics

12 March 2 groups per session
19 March
26 March
2 April
9 April
16 April
13 April
7 May