Forward Stock Share Implementation Report

Homeshelf Offshelf Homeshelf + Offshelf

Business Unit Category Share Of Space (%) Market Share % Score Business Unit Category Competitor Brand Off Shelf (qty) Competitor (qty) Score Score Final
Baby Food Cerelac 9.0% Baby Food Cerelac Promina
Baby Milk Batita Datita 2.0% Baby Milk Batita Datita SGM
Baby Milk Dancow GUM 11.0% Baby Milk Dancow GUM Frisian Flag
Baby Milk Lactogrow 10.0% Baby Milk Lactogrow Bebelac
Chocolate Kitkat & Milo Nuggets 12.0% Chocolate Kitkat & Milo Nuggets Silver Queen
CMB Milo 68.0% CMB Milo Ovaltine
Coffee Powder Nescafe Powder 1.5% Coffee Powder Nescafe Powder Kapal Api
Cold Cereals NBC 53.0% Cold Cereals NBC Simba
Family Milk Dancow Fortigro 34.8% Family Milk Dancow Fortigro Frisian Flag
Food Maggi Blok & Powder*** 3.0% Food Maggi Liquid Seasoning Saori
Food Maggi Liquid Seasoning*** 3.0% Food Maggi Oyster Saori
RTD Adult Bear Brand 40.1% RTD Adult Bear Brand Tujuh Kurma
RTD Adult Goodnes 0.0% RTD Adult Goodnes Ultra UHT
RTD Beverages Milo RTD (UHT + Can) 12.5% RTD Beverages Milo RTD (UHT + Can) Ovaltine
RTD Beverages Nescafe RTD 25.0% RTD Beverages Nescafe RTD Kopiko
RTD Children Dancow UHT 8.4% RTD Children Dancow UHT Frisian Flag UHT
SCM Carnation & Nona 3.4% SCM Carnation & Nona Omela
Total Total
Score (Homeshelf + Offshelf)
Score : Score : A = A+A ; A+B
A = IF Nestle > Market Share A = IF Nestle > Competitor B = A+C ; B+A ; B+B ; B+C ; C+A
B = IF Nestle = Market Share B = IF Nestle = Competitor C = C+B ; C+C
C = IF Nestle < Market Share C = IF Nestle < Competitor Total score grading = Mayoritas score final

STORE NAME : Visitor Name

DATE :
MANPOWER UID:
MANPOWER NAME: REMARKS
MANPOWER ROLE :

NOTES
check direct competitornya siapa aja
biar team ga bingung

check juga market share yg di agreed di trading term

and visibility yg di sewa kompetitor
 LAMP
KRITERIA PEMAJANG

HOMESHELF
Nama Toko :
Cluster No Weighted Brand Jumlah Facing
1 25% Bear Brand
2 10% Dancow GUM
3 5% Batita
A
(45%) 4 10% Lactogrow
5 15% Milo RTD (UHT + Can)
6 10% Dancow UHT
7 10% Nescafe RTD
8 25% MILO
B 9 25% Dancow Fortigrow
(30%) 10 25% NBC
11 10% Nescafe Powder
12 10% Carnation & Nona
13 5% Maggi Blok & Powder***
C 14 5% Maggi Liquid Seasoning***
(25%) 15 25% Kitkat & Milo Nuggets
16 25% Cerelac
17 15% Goodnes
*Jika Customer memiliki lebih dari satu toko, maka target pemajangan dipecah per masing-masing toko
** Panduan persentase minimum space of share dalam kategori tsb sesuai market share
***Maggi di region fokus

Contoh
 LAMPIRAN 3
KRITERIA PEMAJANGAN PRODUK NESTLE

Panduan** Position
45.0% Bear Brand Block Eye level sampai Hand Level
11.0% Dancow GUM tidak bersebelahan dengan Batita & Lactogrow
2.4% Batita bersebelahan dengan SGM
10.0% Lactogrow bersebelahan dengan Bebelac
6.0% Milo RTD Brand Blocking Hand Level
10.0% Dancow UHT Blocking Hand Level
20.0% Nescafe RTD blocking sesuai kategory dan format kemasan
68.0% Milo Green Blocking
50.0% Dancow Fortigro Yellow Blocking, tidak terpisah by flavour
53.0% Vertical Blocking untuk semua SKU NBC, Combo Format di Hand Level
1.5% Nescafe Gold, Mixes dan Classic Brand Blocking and Hand Level
2.0% Carnation & Nona Brand Blocking dan Hand Level
3.0% Maggi Blok & Powder berada di bumbu lokal
3.0% Maggi Liquid Seasoning berada di bumbu lokal
12.0% Kitkat & Milo Blocking per shelving dan Eye Level
9.0% Cerelac Blocking per shelving dan hand Level
0.0% Goodnes Blocking hand level
h per masing-masing toko
 Competitor
Tujuh Kurma, Indomilk, Nagos, Naraya, Big Koala, Kin, Asia Panda
Batita, Bebelac, Dancow, Enfagrow, FF, Friso, Lactogrow, Morinaga, Nestle NAN, Nutribaby, Nutrilon, Pediasure, SGM, Vido
Batita, Bebelac, Dancow, Enfagrow, FF, Friso, Lactogrow, Morinaga, Nestle NAN, Nutribaby, Nutrilon, Pediasure, SGM, Vido
Batita, Bebelac, Dancow, Enfagrow, FF, Friso, Lactogrow, Morinaga, Nestle NAN, Nutribaby, Nutrilon, Pediasure, SGM, Vido
Ovaltine UHT, Ultra Mimi, Indomilk, FF , Milku --> (Coklat Only)
Ovaltine UHT, FF UHT, Indomilk UHT, Ultra Mimi UHT
Kopiko, Golda, Kopi Kenangan, Good Day
Ovaltine, Cocoa, Beng-beng Drink, Chocolatos, Zee Coklat Pbg, Cadburry --> (Coklat Only)
Zee, Boneeto, SGM Family, FF Family, Indomilk
Kellogs, Simba
Kapal Api, Top Coffee
Omela, FF Gold, FF Blue, F&N, Tiga Sapi
Royco, Masako, Totole, Indofood
Lee Kum Kee, Saori
SilverQueen, Cadburry
Milna, SUN, Promina, Yummy Bites
Ultra UHT , FF UHT, Indomilk UHT, Greenfield UHT, MilkLife --> Pack Size 180ml - 500ml
No Brand
1 Bear Brand
2 Dancow GUM
3 Batita
4 Lactogrow
5 Milo UHT
6 Dancow UHT
7 Nescafe RTD
9 MILO
10 Dancow Fortigrow
11 NBC
12 Nescafe Powder
13 Carnation & Nona
14 Maggi Blok & Powder
15 Maggi Liquid Seasoning
16 Kitkat & Milo Nuggets
17 Cerelac
18 Goodnes
Nasional Sumatra Java Kalimantan Sulawesi
60.0%
16.6% 16.60% 16.60% 12.60% 12.60%
2.5% 2.5% 2.5% 2.5% 2.5%
9.2% 9.20% 9.20% 14.50% 14.50%
20.0%
7.9% 7% 8.00% 7% 7%
30.0%
80.0% 98%
50.0% 40% 71% 69% 81%
75.0% Only have Scan Track Minimarket
3.0%
20.0%
4.0%
4.0%
15.0%
32.5% 32.5% 32.5% 32.5% 32.5%
3.0%
 Alfa Group Indo Group CVS KA
Brand
Alfamart Alfamidi Indomaret Indogrosir Circle K Lawson
Bear Brand 45.0% 45.0% 40.1% 40.1% 55.0% 50.0%
Dancow GUM 12.0% 11.0% 12.0% 11.0%
Batita 2.0% 2.4% 2.0% 2.0%
Lactogrow 9.0% 10.0% 8.5% 8.5%
Milo RTD (UHT + Can) 13.0% 6.0% 12.5% 12.5% 13.0% 12.0%
Dancow UHT 23.0% 10.0% 8.4% 8.4% 13.0% 12.0%
Nescafe RTD 13.0% 20.0% 25.0% 25.0% 20.0% 15.0%
MILO 71.0% 68.0% 60.0% 60.0%
Dancow Fortigrow 40.0% 50.0% 34.8% 34.8%
NBC 62.0% 53.0% 41.2% 41.2% 32.0% 41.0%
Nescafe Powder 1.0% 1.5% 1.0% 1.5%
Carnation & Nona 9.0% 2.0% 3.4% 3.4%
Maggi Blok & Powder*** 3.0% 3.0% 3.0% 3.0%
Maggi Liquid Seasoning*** 3.0% 3.0% 3.0% 3.0%
Kitkat & Milo Nuggets 14.0% 12.0% 14.0% 12.0% 8.0% 7.0%
Cerelac 23.0% 9.0% 25.0% 25.0%
Goodnes 13.0% 3.3% 10.0% 8.0%
 Lotte Group SPM KA HPM KA
Lotte Mart Lotte Grosir Superindo GS Hero Ramayana Yogya Yomart AEON Carrefour
33.0% 40.0% 46.0% 46.0% 46.0% 46.0% 46.0% 46.0% 16.9% 48.9%
12.0% 16.2% 15.0% 15.0% 15.0% 15.0% 15.0% 15.0% 10.6% 13.8%
2.5% 2.5% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.3% 2.5%
6.7% 9.7% 6.0% 6.0% 6.0% 6.0% 6.0% 6.0% 6.3% 9.6%
12.4% 12.4% 13.0% 13.0% 13.0% 13.0% 13.0% 13.0% 7.5% 15.0%
13.7% 17.3% 14.0% 14.0% 14.0% 14.0% 14.0% 14.0% 6.7% 14.7%
13.5% 18.5% 13.0% 13.0% 13.0% 13.0% 13.0% 13.0% 23.1% 18.8%
49.5% 58.4% 53.0% 53.0% 53.0% 53.0% 53.0% 53.0% 36.3% 65.8%
31.4% 40.0% 30.0% 30.0% 30.0% 30.0% 30.0% 30.0% 23.6% 42.8%
40.0% 46.0% 58.0% 58.0% 58.0% 58.0% 58.0% 58.0% 39.2% 66.6%
1.5% 1.5% 1.0% 1.0% 1.0% 1.0% 1.0% 1.0% 2.5% 1.5%
16.9% 20.0% 11.0% 11.0% 11.0% 11.0% 11.0% 11.0% 12.0% 20.0%
1.3% 3.0% 1.0% 1.0% 1.0% 11.0% 1.0% 1.0% 0.8% 2.4%
3.0% 3.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 4.2% 3.0%
13.5% 13.5% 12.0% 12.0% 12.0% 12.0% 12.0% 12.0% 14.4% 13.5%
21.5% 28.8% 19.0% 19.0% 19.0% 19.0% 19.0% 19.0% 16.2% 25.4%
10.0% 8.0% 8.0% 8.0% 8.0% 8.0% 8.0% 6.7% 8.0%
 HPM KA PRM
MILK STORE
Hypermart Foodmart Primo Lulu Farmers Group Foodhal Indirect
42.5% 43.8% 39.9% 21.9% 40.0% 40.0% 40.0%
13.1% 13.9% 12.4% 8.9% 12.8% 12.8% 13.0% 12.6%
2.4% 1.0% 0.7% 3.3% 0.2% 0.2% 3.0% 1.5%
8.8% 9.0% 9.2% 6.8% 2.1% 9.0% 9.0% 4.2%
14.1% 15.0% 14.7% 10.6% 13.0% 13.0% 13.0%
16.6% 24.5% 16.4% 4.7% 28.0% 28.0% 28.0%
24.5% 25.0% 24.6% 18.2% 13.0% 13.0% 13.0%
57.8% 49.1% 61.8% 43.0% 47.1% 55.0% 55.0%
33.3% 28.4% 37.4% 21.2% 40.0% 40.0% 40.0%
59.2% 59.9% 58.3% 50.3% 40.0% 40.0% 40.0%
1.5% 1.5% 1.5% 2.5% 2.0% 2.0% 2.0%
19.5% 20.0% 13.4% 15.7% 15.0% 15.0% 15.0%
3.0% 3.0% 3.0% 4.0%
3.0% 3.0% 3.0% 7.5% 3.0% 3.0% 3.0%
13.5% 13.5% 13.5% 10.0% 14.0% 14.0% 14.0%
27.7% 25.5% 29.0% 15.8% 2.0% 22.3% 25.0% 19.8%
8.0% 6.0% 6.0% 4.7% 0.2% 0.2% 3.0%