DON MARIANO MARCOS MEMORIAL STATE UNIVERSITY

MID LA UNION CAMPUS

San Fernando City, La Union, Philippines
Contact Number: 072 607 5792
Website Address: www.dmmmsu.edu.ph

COLLEGE OF ARTS AND SCIENCES

COURSE/SECTION: Bachelor of Arts in English Language – 2A

La Croquetas
“More than just potatoes“

BUSINESS PLAN:
Executive Summary:
Business Name: La Croquetas
Business Type: Food Cart
Location: DMMMSU-MLUC San Fernando, La Union
Founder:
Apolonio, Denzel Jay A.
Catbagan, Shelomith Micah G. “
Chiu, Guia
Estacio, Zandara T.
Galmote, Winaliza Kate S.
Galibut, Kristine Joy
Macato, Gian Carlo
Valdriz, Arlene D.
Villamil, Brend B.

Vision:
To serve happiness to our customers through delicious, quality products and
extraordinary business experience while working toward the greater good for our
employees, community and environment.

Mission:
To delight and nourish our customers with unique, nutritious food and
excellent service at a better price
To provide quality customer service.
 DON MARIANO MARCOS MEMORIAL STATE UNIVERSITY
MID LA UNION CAMPUS
San Fernando City, La Union, Philippines
Contact Number: 072 607 5792
Website Address: www.dmmmsu.edu.ph

COLLEGE OF ARTS AND SCIENCES

Business Description:
La Croquetas Business belongs to the Snacks Food Production. La
Croquetas will ensure that all our customers are given high quality and high value
branded products that are flavorful, nutritious and convenient. We will ensure that
we hold ourselves accountable to the highest standards by meeting our customer’s
need precisely and completely.

Products and Services:

 Enjoy the crunchiness and softness of the potato.
 Refreshing Juice: The perfect pair
 Snack Ideas for students, no need to go outside.
 Open for school events
 Great service of staff to the customers
 You will have the potato corner just here at school

Target Market:
 Teachers, students, and visitors that are looking for delicious
delicacies that are affordable and convenient.

Market Analysis:
Ensure the success of the business by identifying the strengths, weaknesses,
opportunities and threats of the business within the vicinity.

Industry Trends:
 Suggests a growing demand for convenient and flavorful snack
options.
 Identifying health-conscious trends and incorporating a healthier
ingredient that could enhance market appeal.
 Sustaining and expanding the market presence of potatoes.

Competitive Landscape:
 Local café’s and snack houses
 Quality and exquisiteness of ingredients; firm and smooth potatoes,
and fresh produced “in season” fruits
 DON MARIANO MARCOS MEMORIAL STATE UNIVERSITY
MID LA UNION CAMPUS
San Fernando City, La Union, Philippines
Contact Number: 072 607 5792
Website Address: www.dmmmsu.edu.ph

COLLEGE OF ARTS AND SCIENCES

 Ambiance and interior designs, including furniture and color palette

 Customer services
 Price range, as we are aiming to make affordable goods.

Marketing Strategy:
La Croquetas aims to inform and reach every customer for the success of
business.
Branding:
 To ensure that we position our banners and billboards in strategic positions
all around the school.
 To distribute our flyers and handbills in target areas in and around our
school
 To ensure that we make wide varieties of snacks in our business at all times.
Customer Engagement:
 We conduct personal selling to build a relationship and engage potential
customers to make our sales process more personalized.
 It is an effective way to represent and promote our own business and
products in the market place.
 It is more precise than other forms of promotion and often has a greater
persuasive impact.

Community Involvement:
 Attending seminars for business that is held by the community
 Offer free services/goods for those in need.
 Joining in the maintaining of cleanliness of community

Operations Plan:
Location: To look for an area that has a higher volume of possible customers.
Staffing: Hiring an experienced cook that will be able to satisfy the customers with
the given recipes. Also, with a good attitude and the ones that value time.
Suppliers: Look for seller/dealers that will give a high-quality potato with an
affordable price for the funds.
Equipment: Buying equipment that are highly recommended and rated to secure
its quality and functionality.
 DON MARIANO MARCOS MEMORIAL STATE UNIVERSITY
MID LA UNION CAMPUS
San Fernando City, La Union, Philippines
Contact Number: 072 607 5792
Website Address: www.dmmmsu.edu.ph

COLLEGE OF ARTS AND SCIENCES

Financial Projections:
Month 1:
 Revenue Expenses: ₱1,500
 Expenses: ₱2,000
 Profit: ₱ 7,000

Funding Requirements:
Startup Costs:
Approximately ₱4,000- ₱5,000 (including raw materials: potatoes, juice, oil,
water, equipment and etc.)

Funding Sources:
Combination of personal savings, loans and the investors who are willing to
join with the start of our business.

Conclusion:
La Croquetas intends to establish a food business that offers high-quality
goods in addition to a friendly community offered by the crew and staffs. With an
excellent work, and a dedication to quality, we are sure that La Croquetas will
prosper in the cut-throat food sector and establish itself as a beloved local business.
We will ensure you that the business will not just strive alone, but also with the
community.