Reg. No.

MANIPAL INSTITUTE OF TECHNOLOGY

(A Constituent Institution of Manipal University)

Department of Printing & Media Engineering

Second Semester M.Tech (Printing and Media Technology) Examination
May 2012
ELECTRONIC PUBLISHING TECHNOLOGY ( MCA 501)
Time: 3 Hrs. Max. Marks: 50
Each Main question carries 10 marks. Answer any 5 full Questions.
Instructions to Candidates:
(i) Draw neat sketch / figures where ever necessary.
(ii) Answer to the point and clearly.
(iii)Assume missing data and mention the same.

1A. “New Media is a Computer Technology used as a Distribution Platform”. Justify

this statement using appropriate examples.
1B. Specify the three benchmarks for evaluating the efficiency of an open source software.
1C. Write Java script to display the following with appropriate data:
Book Name :
Author :
ISBN Number :
Price : [05+03+02= 10 Marks]

2A. “Search engine is clean blend of crawling, indexing and searching”. Justify your
answer.
2B. Discuss the advantages and disadvantages of SPAM.
2C. Write any two differences between XML and HTML. Write a XML representation to
store the information of an employee working in MIT.
[05+03+02= 10 Marks]

3A. Explain the role played by the revenue models of on-line advertising in broadcasting
information.
3B. Explain how to publish the information in the web using digital work-flow.

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3C. Create the following table in HTML with Dummy Data for 4 passengers.
Name of Train
Place / Destination
Train No.
Arrival
Departure
Fair
[05+03+02= 10 Marks]

4A. Explain the five main types of Electronic Journals with suitable examples.
4B. Explain Marc Feldman’s three primary content management governance structures.
4C. Generate the check digit for 13 digit ISBN 987-71-8000-022- using a modulus 10
algorithm.
[05+03+02 = 10 Marks]

5A. List and explain five processes supported by Digital Content Management system.
5B. With a neat diagram explain the scheme of an Electrophoretic display using color
filters.
5C. Give a graphical representation of print quality & run length for the following type of
Print on Demand technologies.
a) Offset printing
b) Screen printing
c) Gravure printing
[05+03+02 = 10 Marks]

6A. With a neat diagram explain the principle involved in generating pixels in electronic
paper.
6B. With a neat flow chart explain the working of prepress in Newspaper publication.
6C. With an appropriate example explain the role of Digital Content Management system in
downstream use of contents.

[05+03+02= 10 Marks]

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