Business Plan

Iskrambol ni Mang JIM

I. Executive Summary

Our Ice Scramble or "Iskrambol" offers unique design and new flavors for customers to taste. It is
affordable and will beat the heat. Nowadays, that the temperature is rising this type of business will click
to the people. This will give people refreshing mind and it can lessen the heat experienced by the
people. It gives people a sense of relaxation and relief in this warm summer heat. Having a cool head and
a calm mind helps people to focus and have a bit of relaxation in this heat. It can also boost your sugar
level, and can result to higher productivity and mood. Our version of ice scramble contains a lot of
toppings to put as the person desires, which includes marshmallow, chocolate, and sprinkles. We also
offer ice scramble in various colors and designs to give customers options.

II. MANAGEMENT AND ORGANIZATION

A. Business Name: Iskrambol ni Mang Jim

B. Logo

C. Address: Brgy. Matuyatuya Torrijos Marinduque

D. Vision Statement: Iskrambol ni Mang JIM will be the most famous ice scramble in the community that
will accommodate people ice scramble desire.

E. Mission Statement: Iskrambol ni Mang JIM will provide refreshing drink to people to refresh their day.

F. Key personnel: Owner

G. Work Force and Support Personnel: Our teammates

H. Organizational Chart:

I. Ownership: Corporation

J. Capitalization: Php 1,000.00

K. Compensation and Incentives

L. External Management Support: Parents

 III. Product Plan

A. Purpose of the Product

Iskrambol ni Mang JIM will offer the customers a flavorful, good quality and variety of option of
toppings and flavor. It can serve it as any combination of toppings and flavor as the people want.

B. Products Unique Features

Iskrambol ni Mang JIM have different flavors, toppings and a variety of colors that customers can
choose from. They can freely select the flavors and toppings which they prefer rather than a fixed
selection.

C. Material and Equipment Requirements and Sources of Supply

The material requirements and their sources are as follows:

Material Sources

Cups with different sizes Bejasa Store in Torrijos Marinduque

Spoon

Ingredients

Crushed ice

Food flavoring

Milk powder (Clim)

Chocolate syrups

Marshmallow

Sprinkles

Chocolate chips

Stick O

D. Production Process and Controls that will be used to make or manufacture the product

Below is the process on how to make Iskrambol

1. Prepare and organize the ingredients and toppings, such as ice and flavorings and other materials or
ingredients needed.

2. Crush the ice and put in a container to maintain coolness and to make it last longer.

3. Prepare the cup, design the cup with desired ingredients based on the customers preferences.
4. Put in the toppings that the customers want and choose. (Can vary based on the order such as small,
medium, large).

E. Distribution Logistics

Iskrambol ni Mang JIM operates school-based enterprise which means our customers are mainly
students and teachers, since we are school-based our distribution will just be at school only.

F. Regulatory and other Compliance Issues

IV. MARKET PLAN

A. Market analysis which includes demand and supply

Historica Total Supply: Total Supply

l Data Demand

B. Marketing and Sales Projection

Marketing Strategy

In our business, we consider to serve the “Iskrambol” with it’s highest and best quality. The
beverage, ice scramble must be politely served and with full heart to the customer the student of MNHS.
The customers will able to freely choose the toppings as they desire for their ice scramble.

The ice scramble we sell must be affordable to the buyers. So, the consumer can avail the
product.

C. Sales Strategy

D. Product Characteristics or Feature

The customers will be able to
freely choose their own
desired toppings for their ice
scramble
Iskrambol ni Mang Jim has several features that will be the main factor to attract the customers.

Variety of Colors- We will include colors that are attractive to the eyes of the customers, ideally, we will
only have 3 or more colors to choose from.

Variety of Flavors- We have different flavors that customers can choose from, so that they won’t get
bored from buying a single-flavored drink.

Affordability- Our product is affordable which means more accessible to students’ budget which are our
main target customers.

E. Pricing Policy

Iskrambol ni Mang JIM will adopt the differing price based on the size. As much, below is the
pricing scheme that will be adopted:

Sizes of iskrambol Price (Peso)

Small 10
Medium 15
Large 20

F. Sales Projection

G. Market Analysis Summary

 The provision of a quality product is the key component of this marketing strategy. The
beverage and ice scramble must be courteously served to the appropriate customers, who are students.
Customers will have complete freedom to select the toppings they want for their ice scramble. To give
the impression of being without spending a lot of money, the producers must also claim that the product
is very reasonably priced. Our ice scramble comes with a variety of toppings, such as marshmallow,
chocolate, and sprinkles, that can be added however the person pleases. To give customers options, we
also offer ice scramble in a selection of colors and designs.
A. Start-up Summary

B. Financial Projections