Dahua OVERSEAS SI 2023

Manual for Brand Image Management

2023.1
COPYRIGHT NOTICE.
Zhejiang Dahua Technology Co., Ltd.（hereafter calls “Dahua Technology”）holds the intelligent
right for this SI Store Visual Guide. Any duplicate or copy of using this desigh or concept should be
authorized by Dahua Technology.

USER GUIDE.
This manual applies to Exclusive Stores, Authorized Stores, shop in shop and the public area
temporarily displays scenarios.
All SI should use this guide based on your based on your own budget, region, marketing plan and
strategy based on the guideline, you may adjust some of the parts only after dahua has approved.
All the dimensions in this design and drawings are suggested by dahua technology based on
general situation. You may need to adjust some of the dimensions based on your own store size
with your construction contractor after dahua has approved.
CONTENT

Part 1. Overseas VI application

1.1 Brand Logo
1.2 Brand Color

Part 2. Authority & Exclusive store

2.1 Overview
2.2 Structural analysis
2.3 Application：outside/module/unit

Part 3. Reference for different scenarios

3.1 Shop in shop
3.2 Roadshow：overview/ showcase
Part 1. Overseas VI application
1.1 Brand Logo
1.2 Brand Color
1.1 Brand Logo

Must have a clear and eye-catching brand image in dahua overseas retail environment, and the brand logo should to use standard
drawing, which conforms to the brand VI. Stretch and deform is unacceptable.

Primary Logo： Primary Logo on the Dahua oversea Blue backgrounds：

1.2 Brand Color

The standard brand color matching is mainly used to

R:0 G:47 B:167 R:230 G:0 B:18 R:35 G:24 B:21
highlight the brand identity as the basic identification C:98 M:84 Y:0 K:0 C:0 M:100 Y:100 K:0 C:0 M:0 Y:0 K:100

PANTON 2736 C PANTON 185 C/U PANTON 426 C/U

element of Dahua in overseas markets, among which
the standard red and black colors born from the brand
logo need to be used with caution. Dahua oversea Blue Dahua Standard Red Dahua Standard Black

Please use the color with Please use the color with

The typical basic color matching recommended by cautious. cautious.

overseas markets is composed of white, blue and gray, R:255 G:255 B:255 R:239 G:239 B:239 R:159 G:160 B:160 R:0 G:47 B:167
of which white and blue can be used in a large area, C:0 M:0 Y:0 K:0 C:0 M:0 Y:0 K:10 C:0 M:0 Y:0 K:50 C:98 M:84 Y:0 K:0
Pantone Cool Gray 3 C/U Pantone Cool Gray 9 C/U PANTON 2736 C
especially as a background color to set off the brand
logo.
White Gray Gray Dahua oversea Blue
Part 2. Authority & Exclusive store
2.1 Overview
2.2 Structural analysis
2.3 Application
2.1 Overview

A dahua overseas modular SI system

consists of door header，brand image，
product display modules, light box
advertising, casher, meeting area as well
as other necessary parts as per actual
needs.
2.2 Structural analysis

【Outside】

1 Door header

2 Stickers

【Module】

3 Sectorization

【Unit】

4 Showcase
2.3 Application

Part 1. Outside
1.1 Sign board
1.2 Environment decoration materials
2.3.1 Actual standard design

Standard design has been widely used all around world，

there are three main materials:
Metal, 3D Characters, Spray painting
2.3.1 Sign board of 2023

Optimized iterms

1 Identity icon 1
3
2 Standard main color

3 Content position
2

New iterms
1
1 dahua logo

2 Agent contact information

3 Distributor Information(option) 2
3

Brand Store door header standard ver.

2.3.1 Sign board of 2023（Landing version）

According to the actual needs of the region, you can choose the multi-information version of the door header.

1 4
1 dahua logo

2 Agent contact information

3 Distributor Information
2
4 Products image and contact
3
information(option)

Brand Store door header multiple information ver.

2.3.1 Sign board in other size

When the Height-to-width ratio between 1:5 and 1.25, to design the door header as the Standard Ver. , and the white area does not exceed 50%
of the overall area.
When the Height-to-width ratio < 1:5, to design the door header as the Long Ver. , and the white area does not exceed 40% of the overall area.

1:2.5
Standard Ver.

1:4

1:5
Long Ver.

1:8
2.3.1 Light box

When the Height-to-width ratio > 1:2.5, make the informations and images to format vertically,
and the white area does not exceed 40% of the overall area.

Examples：

1:1

3:1
 Brand image and key information, External spotlights,

2.3.1 Material statement of sign board product pictures are 3D prominent lit at night

There are two option of production processes can be

selected according to local production capacity.
To adjust the size according to the actual situation of
the store.

Option A：3D ver.

Light box structure,

luminous inside ，
Spray painting surface

Option B：Light box ver.

2.3.1 Environment decoration stickers

Monitoring area warning stickers

Can be used for store entrances or hanging in public areas.

To adjust the size according to the actual usage scenario.

W400*H350mm
2.3.1 Environment decoration stickers

Push and pull stickers

Can be attached near the entrance doorknob.

W150*H200mm
2.3.1 Environment decoration stickers

Business hours board/sticker

The information should be changed to your own.

It can be made into stickers and attached to the glass door,
or make a board to hang on the doorknob.

W400*H400
2.3 Application

Part 2. Module
1.1 Sectorization
2.3.2 Brand Store_60 sq.m.
2.3.2 Brand Store_60 sq.m.

High cabinets display area Storage area

Meeting area
Counter display area Cashier service area
 2.3.2 Brand Store_60 sq.m.

Access Control
Industry Solutions
&MC410

IOT products IOT products

HDCVI High
IP WizSense AI
Resolution

hot-sale Product

IP Full-color HDCVI Full-color

High cabinets display area 29%

Storage area 5% HDCVI Entry-level

IP Entry-Level
Counter display area 50%
New Product hot-sale Product New Product
Cashier service area 8%

Meeting area 8%

（Highlight means they could be reduced to other sq.m.）

2.3.2 Brand Store_40 sq.m.
2.3.2 Brand Store_40 sq.m.

Storage area

High cabinets display area Cashier service area

Meeting area

Counter display area

 2.3.2 Brand Store_40 sq.m.

Access Control
Industry Solutions
&MC410

IOT products
IOT products

High cabinets display area 44%

HDCVI High
IP Full-color Resolution
Storage area 10%
hot-sale Product

Cashier service area 8%

IP WizSense AI HDCVI Full-color
Counter display area 28%

New Product
（Highlight means they could be reduced to other sq.m.）
2.3.2 Brand Store_20 sq.m.
2.3.2 Brand Store_20 sq.m.

Storage area

High cabinets display area

Cashier service area

Counter display area

 2.3.2 Brand Store_20 sq.m.

IP Entry-Level
HDCVI Entry-level

IOT products IOT products

High cabinets display area 50% HDCVI High

IP WizSense AI
Resolution
Storage area 12%

Cashier service area 12%

Counter display area 26% IP Full-color HDCVI Full-color

New Product

（Highlight means they could be reduced to other sq.m.）

2.3.2 Brand Store_10 sq.m.
2.3.2 Brand Store_10 sq.m.

Storage area

High cabinets display area

Cashier service area

 2.3.2 Brand Store_10 sq.m.

IOT Product

HDCVI / IP Product
High cabinets display area 36%

Storage area 13%

Cashier service area 15%

HDCVI / IP Product

（Highlight means they could be reduced to other sq.m.）

2.3 Application

Part 3. Unit
1.1 Showcase
2.3.3 Standard Furnitures and Fixtures

【Modular Display Furnitures】

6 high display cabinet_A

7 high display cabinet_B
8 high display cabinet_C
9 high display cabinet_D
10 display counter

11 cashier

【Display Fixtures】

12 table display fixture

13 standing display fixture

2.3.3 Standard Furnitures and Fixtures

brand trasom size

6 high display cabinet_A W1200*D100*H300mm

W1200*D500*H2150mm

Functions：
1. Used to display dahua products, can have graphic to draw
attention and display brochures together.
2. It is recommended to combine with brand transom when using
outside the brand store.

Note：
If there is no any special requirement, must be implement strictly
according to the standard.
2.3.3 Standard Furnitures and Fixtures

brand trasom size

7 high display cabinet_B W1200*D100*H300mm

W1200*D500*H2150mm

Functions：
1. Used to display dahua products alive with a 50-inch monitor.
2. It is recommended to combine with brand transom when
using outside the brand store.

Note：
1. The monitor and hanger need to be procured locally.
2. If there is no any special requirement, must be implement
strictly according to the standard.
2.3.3 Standard Furnitures and Fixtures

8 high display cabinet_C

brand trasom size
W1200*D100*H300mm
W1200*D500*H2150mm

Functions：
1. Used to display dahua products with package and DVR /
NVR on tabletop.
2. It is recommended to combine with brand transom when
using outside the brand store.

Note：
If there is no any special requirement, must be implement strictly
according to the standard.
2.3.3 Standard Furnitures and Fixtures

9 high display cabinet_D brand trasom size

W1200*D100*H300mm
W1200*D500*H2150mm

Functions：
1. To satisfy multiple cameras to install and display.
2. It is recommended to combine with brand transom when
using outside the brand store.

Note：
If there is no any special requirement, must be implement strictly
according to the standard.
2.3.3 Standard Furnitures and Fixtures

9 high display cabinet_E

W3600*D550*H2750mm
 brand trasom size
W2400*D100*H300mm

2.3.3 Standard Furnitures and Fixtures

Note：
When the application requires a large size screen or is used in an
industry solution, two sets of high display cabinets can be
combined.
2.3.3 Standard Furnitures and Fixtures

22-inch monitor

10 display counter

L1500*D850*H1250mm

Functions：
1. A combination of products display assembled to put anywhere in the
store with one side having a lightbox to show advertisement.
2. Can display cameras alive with monitor and put DVN / NVR on tabletop.

Note：
1. The monitor and hanger need to be procured locally.
2. If there is no any special requirement, must be implement
strictly according to the standard.
2.3.3 Standard Furnitures and Fixtures

10 display counter

Note：
If the display table is used outside brand store, it is recommended to combine
brand transom to enhance brand recognition.

brand trasom size

W1500*D60*H200mm
2.3.3 Standard Furnitures and Fixtures

10 display counter (Alternative design)

L1500*D850*H1250mm

There is a large illuminated logo on one side of the display counter, in case
of to emphasize and highlight dahua brand image.

brand trasom size

W1500*D60*H200mm
2.3.3 Standard Furnitures and Fixtures

11 cashier

L1500*D700*H1100mm

Functions：
Used for cashier services and office equipment and supplies.

Note：
Minor change of look or dimension is allowed with dahua’s
approval based on budget and accessible materials in different
regions.
 Blue stainless steel frame contains
LED strips

2.3.3 Others
Blue lacquered glass, Illuminated
dahua logo in the middle.

2 Brand image wall

Wooden structure is painted blue,

Illuminated dahua logo in the
Note: middle.

1. There are two option of production processes can be selected

according to local production capacity. The simplified version is
recommended for small shops and non-key stores.
2. To adjust the size according to the actual situation of the store.
Option A：High-end ver.
3. Install the slide track on the top and bottom, make it possible to
slide left and right

Option B：Simplified ver.

2.3.3 Others

3 Brand transom (blue)

W1200*D100*H300mm for single high display cabinet

W2400*D100*H300mm for double high display cabinet
W1500*D60*H200mm for a display counter

Functions：
Used to expose dahua brand image outside the store, e.g
shop in shop, separate display counter, etc.

Note：
The specific size can be adjusted according to the actual site.
2.3.3 Others

4 Brand transom (white)

W1200*D100*H300mm for single high display cabinet

W2400*D100*H300mm for double high display cabinet
W1500*D60*H200mm for a display counter

Functions：
Used to expose dahua brand image outside the store, e.g
shop in shop, separate counter display, etc.

Note：
The specific size can be adjusted according to the actual site.
2.3.3 Others

5 Light box

Regular size：W1200*H2450*D100mm
color temperature 6000k~6500k

Note：
1. The specific size can be adjusted according to the actual site.
2. It is recommended that small shops use horizontal light boxes
on top of high display cabinets. Larger shops use vertical light
boxes that can be placed near entrances or between high display
cabinets.
Part 3. Reference for different scenarios
3.1 Shop in shop
3.2 Roadshow
Part 1. Shop in shop
1.1 overview
3.1 Shop in shop_L Shaped_40 sq.m.
3.1 Shop in shop_L Shaped_40 sq.m.

Storage area

High cabinets display area Cashier service area

Meeting area

Counter display area

3.1 Shop in shop_L Shaped_40 sq

High cabinets display area 42%

Counter display area 35%

Cashier service area 10%

Meeting area 8%

Storage area 5%
3.1 Shop in shop_I Shaped_40 sq.m.
3.1 Shop in shop_I Shaped_40 sq.m.

Storage area

High cabinets display area

Cashier service area
Meeting area

Counter display area

3.1 Shop in shop_I Shaped_40 sq.m.

High cabinets display area 35%

Counter display area 35%

Cashier service area 8%

Meeting area 15%

3.1 Shop in shop_L Shaped_20 sq.m.
3.1 Shop in shop_L Shaped_20 sq.m.

Storage area

High cabinets display area

Cashier service area

Counter display area

3.1 Shop in shop_L Shaped_20 sq

High cabinets display area 38%

Counter display area 34%

Cashier service area 12%

Storage area 14%

3.1 Shop in shop_I Shaped_10 sq.m.
3.1 Shop in shop_I Shaped_10 sq.m.

Cashier service area

High cabinets display area

Counter display area

3.1 Shop in shop_I Shaped_10 sq.m.

High cabinets display area 50%

Counter display area 25%

Cashier service area 15%

3.1 Shop in shop_Island_20 sq.m. (column in the middle)
3.1 Shop in shop_Island_20 sq.m. (column in the middle)
3.1 Shop in shop_Island_20 sq.m. (column
in the middle)

High cabinets display area 15%

Counter display area 30%

Cashier service area 15%

Meeting area 12%

3.1 Shop in shop_Island_20 sq.m. (column in the corner)
3.1 Shop in shop_Island_20 sq.m. (column in the corner)
3.1 Shop in shop_Island_20 sq.m. (column
in the corner)

High cabinets display area 15%

Counter display area 30%

Cashier service area 15%

Meeting area 12%

Part 2. Roadshow
2.1 overview
2.2 showcase
3.2.1 Temporary Exhibition Application
3.2.1 Temporary Exhibition Application
3.2.1 Temporary Exhibition Application
3.2.1 Temporary Exhibition Application

light box
W1200*D100*H2450mm
3.2.1 Temporary Exhibition Application
3.2.2 Quick Expand Materials

1 Moved showcase

2 Stack boxes
3 Roll-up banner
4 Tablecloth
10
5 Advertising tent
3.2.2 Quick Expand Materials

13 Moved showcase

W800*D350*H1660mm

Functions：
Standing display fixture is used in the situation when dahua
standard cabinet cannot be placed or some activities scenes for
customers easy to pick up and pay.
3.2.2 Quick Expand Materials

12 Moved showcase

W800*D350*H760mm

Functions：
table display fixture is used in the situation when dahua
standard cabinet cannot be placed or some activities scenes.
3.2.2 Quick Expand Materials

1 Stack boxes

Size: 400*400*400mm each box

Functions：
1. Can be quickly collapsed and expanded.
2. The slogan can be changed to advertising image according to
the needs of the activities.
3.2.2 Quick Expand Materials

2 Roll-up banner

W800*H2000mm

Note：
Pay attention to increase the counterweight when using outdoors.
3.2.2 Quick Expand Materials

3 Tablecloth

L2600*W2100mm

Note：To adjust the logo size according to the length of desktop

.
3.2.2 Quick Expand Materials

4 Advertising tent

Size: 3000*3000*3360m