Akash Dubey

Digital Marketer
akashdubey68@gmail.com 8792560091 https://www.linkedin.com/in/akash-dubey/

PROFILE

A marketer with a strong concentration in digital and product marketing and over 4 years of experience. Past
experience includes managing paid and social media campaigns, email marketing, and SEO across B2B and
B2C industries.

PROFESSIONAL EXPERIENCE

03/2021 – present Digital Marketing Strategist

Xoxoday
Work:
Managed Google and LinkedIn ad campaigns worth $50,000. Tasks involved -
•

campaign setup, asset building, and regular hygiene checkups.

Developed intent-based landing pages and ad-copy framework to evaluate high-
•

performing assets.
Launched multiple initiatives to improve community growth and engagement on
•

LinkedIn.
Collaborated with the customer marketing team to collect reviews and
•

testimonials to build a strong brand reputation.

Developed off-page SEO strategy that included: persona outreach, guest posts,
•

and HARO.
Achievements:
Increased average quality score to 7, resulting in 40% more leads in a quarter.
•

Grew the LinkedIn community to 35,000, establishing the brand as a thought

•

leader in the market.

Improved referral traffic by 38% and increased lead quality through customer
•

marketing campaigns.
Over achieved link building goals (50+ a month on average) while securing links
•

from major publications like HubSpot, G2, and more.

04/2020 – 07/2020 SEO Analyst

Clevertize

Work:
Developed SEO strategy for clients in a highly competitive industry.
•

Performed extensive keyword research to build a massive keyword base.

•

Performed content-gap analysis and collaborated with the content team to

•

implement the changes.

Collaborated with the social media team to deliver the best-in-class messaging.
•

Achievements:
Improved ranking for various BOFU keywords and saw a jump in CTR by 14%.
•

Reduced the bounce rate from 78% to 57% by identifying the user intent &
•

optimizing the blogs.

02/2019 – 03/2020 Digital Marketing Executive
Nexgen Digital Marketing Solutions
Work:
Planned and executed SEO strategies for multiple B2C clients which included: on-
•

page, off-page, and technical SEO.

Managed day-to-day paid media activities such as bidding, quality score, and
•

CPA.
Content development which included: topic research, writing and editing the
•

blogs.
Analyzed the high-level and low-level campaign KPIs and presented them to
•

clients.
Achievements:
Increased the CTR by 11% for clients in multiple industries within 7 months.
•

Grew an e-commerce store from 0 to 2,000 visits/day in 5 months.

•

SKILLS

Campaign Management Copywriting

Lead Generation Landing Page Optimization

Social Media Management Email Marketing

Search Engine Optimization (SEO) Content Management

TOOLS

Google Ads Google Analytics

HubSpot Hotjar

Figma Canva

Mailmodo

EDUCATION

2013 – 2018 Information Science

Atria Institute of Technology

2011 – 2013 Computer Science

Kendriya Vidyalaya

CERTIFICATES

Google Ads Google Analytics Digital Marketing