PROJECT REPOTRT

INDUSTRY
IMMERSION PROGRAM
-
DIXON
MASTERS OF
BUSINESS ADMINISTRATION (2023 – 2025)

ICFAI
BUSINESS SCHOOL

DEHRADUN

SUBMITTED TO :
Dr. RAJEEV RANJAN
SUBMITTED BY :
MOHAMMAD KHUSTAR
FAHIM
ENROLLMENT
NO. : 23BSPDD01C093
 SUBJECT :
OPERATIONS
MANAGEMENT

CONTENTS :
 Introduction of the Industry
 Products manufactured in the industry
 Operations carried out in the industry
 Raw materials
 Machines details and their functions
 Plant layout and their production systems
 Potential vendors and potential customers
 Logistics, SCM, and material handling system
 Packaging and transportation
 Inventory
 Production planning and man power planning
 Warehouse capacity
 Training for workers and their safety
 New product development
 Summary of the report

INTRODUCTION OF THE INDUSTRY

Dixon is a leading Electronics Manufacturing
Services (EMS) provider focused on delivering high quality, Cost Effective Solutions for
Consumer electronics and home appliances for the Domestic (India) and International markets.
The company manufactures CTV/LCD, Washer/Washing machine, DVD, Juicer/Mixer/Grinder,
Set Top Boxes & LED Lighting Solutions, Big names like LG electronics, Philips India.
 Dixon Technologies was founded in 1993 by Sunil
Vachani. His father, Sundar Vachani. had been manufacturing televisions under the Weston
brand which had launched the first colour television in India; his business struggled later on due
to the emergence of other companies. Dixon initially manufactured 14-inch
televisions, Sega video game consoles, Philips video recorders and push-button phones for Bharti
Airtel. A major breakthrough came in the 2000s when the company won a Government contract
to manufacture televisions. Apart from televisions and video recorders, the company also started
to manufacture air conditioners and microwave ovens for LG Electronics, as well as DVD
players for other brands.

In 2018, Dixon signed a deal with Xiaomi to manufacture LED television sets at
its Tirupati plant.

In January 2020, Dixon entered a partnership

with Samsung for local production of LED televisions. In December 2020, it was reported that
Dixon's subsidiary Padget Electronics would manufacture smart phones for Motorola. In January
2021, Dixon announced that it would manufacture wireless speakers for the Indian company
BoAt Lifestyle. Later that month, Padget Electronics signed a contract with HMD Global to
manufacture Nokia smart phones at its Noida plant.
 PRODUCTS MANUFACTURED IN THE
INDUSTRY
Lighting products like LED bulbs and tube lights,
down lighters and CFL bulbs. Mobile phones like feature phones and smart phones. Security
Surveillance Systems like CCTV & DVRs. Dixon also provides solutions in reverse logistics i.e.
repair and refurbishment services of set top boxes, mobile phones and LED TV panels. It has
India's largest manufacturing plants for LED televisions (in Tirupati), washing machines (in
Dehradun) and LED bulbs (in Noida).

OPERATIONS CARRIED OUT IN THE INDUSTRY

Dixon has 17 manufacturing units in India with over 15,000
employees. It has India's largest manufacturing plants for LED televisions (in Tirupati), washing
machines (in Dehradun) and LED bulbs (in Noida). The company manufactures/assembles goods
such as home appliances, smart phone, laptops, televisions, set top box, medical electronics, lights,

security surveillance system. Dixon Technologies is rated 4.0 out of 5, based on 763 reviews by

employees on AmbitionBox. Dixon Technologies is known for Skill development which is rated
 at the top and given a rating of 3.9. However, Career growth is rated the lowest at 3.5 and can be
improved. Dixon Technologies (India) Ltd., incorporated in the year 1993, is a Mid Cap
company (having a market cap of Rs 32,237.51 Crore) operating in Consumer Durables sector.
Dixon Technologies (India) Ltd.

Dixon Technologies (India)'s CEO is Atul Lall,

appointed in Jul 2015, has a tenure of 8.33 years. total yearly compensation is ₹204.30M,
comprised of 13.7% salary and 86.3% bonuses, including company stock and options. directly
owns 3.5% of the company's shares, worth ₹11.06B. Dixon Technologies (India)'s CEO is Atul
Lall, appointed in Jul 2015, has a tenure of 8.33 years. total yearly compensation is ₹204.30M,
comprised of 13.7% salary and 86.3% bonuses, including company stock and options. directly
owns 3.5% of the company's shares, worth ₹11.06B. Dixon Technologies is rated 3.6 out of 5,
based on 70 reviews by employees on AmbitionBox. Dixon Technologies is known for Salary &
Benefits which is rated at the top and given a rating of 3.2. However, Job Security is rated the
lowest at 2.8 and can be improved.

RAW MATERIALS
The fabrication process comprises several
different procedures, each specific to a particular type of raw material—sheet metal, plastic, or
aluminum.The material of the washing machine drum can come in varieties, such as plastic,
stainless steel or even porcelain enamel, with steel being the more expensive version and the
most durable. Also, enamel is perhaps less durable than the other materials, even if it's cheaper.
The outer case and majority part of a washing machine are made of steel, coated with zinc to
protect the steel against corrosion (rust). The inner tub of some models is made of stainless steel.

 Water pump. The water pump is located inside the washer, so you can't actually see it.
 Drain pipe.
 Water inlet control valves.
 Tub/drum.
 Agitator/impeller/lifter.
 Washing machine motor.
 Printed circuit board.
 Timer.
The grades of austenitic steel include the 200
Series, which are alloyed with chromium, nickel, and manganese, and the 300 Series, which are
alloyed with chromium and nickel. The 200 Series are commonly used in washing machine tubs
and structural applications. Plastic tubs are more durable than enamel ones, which can chip and
rust. Stainless steel tubs are the best as they are the most durable and can withstand high spin
speeds. Most machines have preset wash programmes, such as 'gentle wash' for delicate clothes,
and water level options.

MACHINES DETAILS AND THEIR FUNCTIONS

The manufacturing process is split into fabrication

(making parts), sub-assembly (putting parts together to make components), and assembly
(putting the components together to form the final product). The fabrication process comprises
several different procedures, each specific to a particular type of raw material—sheet metal,
plastic, or aluminum. Once the constituent parts have been made, they are assembled; major sub-
assemblies, or components, include the transmission, the pump, the spin and wash tubs, the
balance ring, and the painted parts. Finally, the sub-assemblies are put together inside the shell of
the washer, which is then complete.
Fabrication

 Most sheet metal parts are formed by a machine called a press. This name is quite
descriptive, as the machine actually presses (or squeezes) a piece of sheet metal between
two halves of a mold called a die. The metal will take the form of the space between the
halves of the die. Because metal in parts shaped by only one die tends to wrinkle, crack,
or tear, multiple dies are generally used to form each component. Where possible, the
metal is fed directly from a coil into the press. When this is not possible, the metal is cut
 to length and manually (or, with larger parts like the cabinet, automatically) placed into
the die.
 Plastic parts are formed in an injection molding machine, a metal mold with one or more
cavities in the shape of the desired part. After being heated to its melting point, the plastic
is forced into the mold under high pressure. Next, water is passed through the mold to
cool and solidify the part. The mold is then opened and the part pushed out by ejector
pins. When you look at a plastic part, you often can see small circles created by these
pins.
 Aluminum transmission parts are formed into a rough shape in a die cast machine, which
works much like an injection mold except that it does not use pressure. The

Most of the key components—transmission, motor, broke assembly—are housed below

the agitator. The balance ring is a weighted ring that keeps the washer from moving
around during operation.
 molten metal is mechanically ladled into the mold and cooled. The ensuing rough casting
is then given its final shape by various machines which drill holes, shave excess metal off
critical surfaces, or cut metal away from the part.

Sub-assemblies

 The transmission is assembled manually by workers who bolt, snap, or press (tight fit)
several shafts and gears together. Workers then add a metered amount of oil and bolt the
unit together.The pump is assembled automatically. Robots place the impeller and seals
in the cover and body, and seal the pump. Some manufacturers use heat and others
vibration (which generates heat) as a sealant.
 The tub parts are made in presses, and the sub-assembly is manufactured automatically.
After being rolled into a drum shape, the side is welded. The weld is then smoothed out
and the drum is placed on a unit called an expander, which stretches the tub into its final
shape. A bottom is then welded onto the drum, and this weld is also smoothed. If the tub
is stainless steel it is polished so it won't snag the clothes. Otherwise the tub is dipped in a
solution called a ground coat and heated to about 1600 degrees until this coating hardens.
If the tub will not be visible (the wash tub), the unit is done. If the tub will be visible (the
spin tub), a finish coat is applied following the same procedure used with the ground
coat; this final coat gives the tub either a white or blue color.
 The balance ring is a large weight that stabilizes the washer. Its outside structure is
plastic, with a ring of metal melted into the plastic for strength. Cement is added and
balanced precisely. This ring, which weighs more than twenty pounds, keeps the machine
from "walking," or moving about, when it is in use.
 Washing machine manufacturers use any one of several painting processes. One
manufacturer uses steel that has been prepainted by the steel manufacturer. Although
cheaper, this type of steel does not offer the best rust protection because the cut edges are
not painted. Other companies treat their parts with various chemicals to clean and ready
them before applying paint. In some cases, the paint comes in a powder with a flour-like
consistency. Mixed with air and given an electrical charge, the powder is sprayed on the
part, which is hung from an overhead conveyor and given an opposite charge so that it
 and the powder will attract one another. After spraying, the conveyor moves the part into
an oven that melts the paint; when the part cools, the paint process is completed.

Assembly

 This process begins with mounting the transmission on the balance ring. The
transmission is set on a bearing that is bolted on the wash tub; the wash tub is sitting on a
conveyor. Another bearing (the lower bearing), the brake assembly, and the drive pulley
are put on the end of the transmission. Next, a pivoting mechanism called the pivot
dome and legs are bolted on the assembly to hold all the pieces together.
 Using a hydraulically operated mechanism, workers then lift this assembly, called
the module, onto the washer base. Springs are added to hold module and base together. A
seal is added, the spin tub is bolted to the transmission inside of the wash tub, and its
plastic covers are snapped into place. A plastic hub, which attaches the agitator to the
transmission, is bolted onto the output end of the transmission shaft. Then the agitator is
snapped onto the hub.
 The pump and a mounting bracket are now bolted onto the motor, which is then fitted
with a shield to protect against potential leaks. This assembly is bolted to the base of the
washing machine and connected to the transmission module with a belt and hoses.
 Next, the lid hinges are attached to the lid and the top. The top of the washer is bolted to
the cabinet with a hinge for easy maintenance. A mixing valve to control the mixture of
hot and cold is bolted to the back of the cabinet. The graphics panel, which provides
words and pictures to explain the controls, is mounted on the control panel; the controls
themselves are attached from the back. The wiring, connected as one unit, is called
a harness. The harness is clipped to the control connectors at one end, and the other end
is passed through a hole in the top to be mounted to the motor. Because of its large size
and weight, the cabinet assembly is then placed in the washer by a robot.
 The cabinet is bolted to the base, and the controls are snapped together with the mating
connectors on the module and motor. The drain hose is pulled through the cabinet and a
part called the gooseneck is added. This part is what gives the hose its hook shape so that
it will fasten into the drain. After being tested, the front panel is bolted on, and a packet
of information and accessories is added.
 The finished unit is crated automatically. A machine opens the cardboard box, which
was flat for shipment, and drops it over the washer. The top and bottom flaps are
simultaneously folded over and glued. Then the machine applies pressure on the top and
bottom of the crate to make sure the glue sets properly. After the glue has set, the
machine puts a banding strap around the top of the crate to add strength for lift truck
transportation (the units are carried from the top to reduce the risk of damage).
 PLANT LAYOUT
Dixon Technologies (India) Limited has been
leading the electronic manufacturing services (EMS) space in India. Founded in 1993 and
commenced manufacturing of colour television in 1994, Dixon has now expanded its operations
to various sub-segments of electronics. As a home grown manufacturing company, Dixon
Technologies provides manufacturing and design focused solutions in consumer durables, home
appliances, lighting, mobile phones, security devices, set top boxes, wearables and medical
equipment to customers across the globe, along with repairing and refurbishment services of
LED TV panels.

Our clientele comprises leading global and domestic brands that we serve as original equipment
manufacturer (OEM) as well as original design manufacturer (ODM). Healthy relationship with
clients in domestic and international market, backward integration of key segments and cost-
effective pricing strategy on the back of global sourcing sets us apart from our competitors.
Inspired by our Vision

To be the most preferred & trusted manufacturing & solution partner to brands operating
across verticals

Driven by our Mission

Our Mission statement includes the following:

Customer First – Strengthen customer partnerships by providing products and services of the
greatest value through innovation and excellence.

Respect for the Individual – Emphasis on associate dignity, equality and individual growth.

Quality – Execute with excellence; drive to six-sigma capability in all key processes; exceed
customer expectations.
 Supplier Partnerships – Emphasize communication, training, measurement and recognition.

Business Ethics – Conduct business with uncompromising integrity.

Social Responsibility – Be an asset to the community

Creating value for all Stakeholders – Through sustainable and transparent business practises

Strengthened by our Values

We at Dixon strictly adhere to our values, which are:

Quality, Customer’s trust – Offering innovative products and services that meet customer
expectation.

Trust (nurturing relationships) – Laying the foundation of a trust-based and long-time

relationship with each and every customer.

Passion (to innovate and excel) – The constant desire to come up with something bigger and
better every time.

Potential vendors and potential customers

To find potential vendors for Dixon Industries, consider the following steps:

1. Industry Networks and Associations: Explore industry-specific networks, associations, and

trade shows related to Dixon Industries. Attend events where you can connect with potential
vendors.
2. Online Directories: Utilize online business directories and platforms to search for suppliers in
your industry. Websites like ThomasNet, Alibaba, and IndustryNet can be useful for identifying
potential vendors.
3. Trade Journals and Magazines: Industry publications often feature advertisements or articles
about companies in the sector. These can be good sources for discovering potential vendors.
4. Networking: Connect with professionals in your industry through networking events,
conferences, and online forums. Peer recommendations can be valuable in finding reliable
vendors.
5. Request for Proposals (RFPs): If appropriate, issue requests for proposals to attract potential
vendors. This can be a formalized way to identify and evaluate vendors for your specific needs.
6. Consult with Industry Experts: Seek advice from industry experts, consultants, or
professionals who have experience in Dixon Industries. They may have insights into reputable
vendors.
7. Online Search: Conduct a thorough online search using search engines to identify companies
that provide the specific products or services you're looking for. Include relevant keywords
related to Dixon Industries.
8. Supplier Databases: Some organizations maintain databases of suppliers and vendors. Check if
there are any databases specific to your industry or region that could aid in your search.
9. Trade Shows and Expos: Attend trade shows and expos related to your industry. These events
often bring together a wide range of companies, including potential vendors.
10. Industry Forums and Communities: Participate in online forums and communities related to
Dixon Industries. Members of these communities may share their experiences and
recommendations for vendors.

The potential vendors of the Dixon industries are Reliance (RM) – Taanvi. The potential
customers of the Dixon are Samsung, Panasonic. Dixon Technologies (India) Limited, which is a
leading electronics manufacturing and services company based in India. Dixon Technologies is
known for providing end-to-end solutions in consumer durables, lighting, and mobile phones.
The company has been involved in manufacturing products for various well-known brands.

Samsung and Panasonic are prominent global electronics companies, and they have diverse
product portfolios that include consumer electronics, appliances, and other technological devices.
If Dixon Technologies has business relationships with Samsung and Panasonic, it could involve
manufacturing components, assembling products, or providing related services.
 LOGISTICS, SCM, AND MATERIAL HANDLING
SYSTEM

Dixon Technologies is known for its expertise in electronics manufacturing, and its
supply chain management would likely involve the following key elements:

1. Raw Material Sourcing: Dixon would need to establish reliable sources for raw

materials, components, and parts required for the manufacturing of electronic products.
This involves negotiating contracts, ensuring quality standards, and managing the costs
of raw materials.

2. Manufacturing and Production Planning: Effective supply chain management requires

efficient planning of manufacturing processes. This includes optimizing production

schedules, managing work in progress, and ensuring that manufacturing facilities are
equipped with the necessary resources.

3. Inventory Management: Balancing inventory levels is crucial to avoid overstock or

stockouts. Effective inventory management helps in reducing holding costs and ensures
that products are available when needed.

4. Logistics and Distribution: Dixon Technologies likely manages the logistics of

transporting finished products from manufacturing facilities to distribution centers or

directly to customers. This may involve coordination with shipping carriers, customs
clearance, and optimizing transportation routes.

5. Supplier Relationships: Building strong relationships with suppliers is key to a resilient

supply chain. This includes communication, collaboration, and sometimes joint initiatives
to improve efficiency and reduce costs.

6. Technology and Automation: Many companies in the electronics manufacturing

industry, including Dixon Technologies, leverage technology and automation in their

 supply chain processes. This can include the use of advanced software for demand
forecasting, order processing, and tracking inventory levels.

7. Quality Control: Ensuring the quality of products is a critical aspect of supply chain

management. Dixon Technologies may implement quality control measures at various

stages of the manufacturing process to meet the standards set by its clients and
regulatory bodies.

8. Sustainability and Compliance: In line with industry trends, companies like Dixon

Technologies may also focus on sustainability in their supply chain. This includes
responsible sourcing, waste reduction, and adherence to environmental regulations.

Here are some general aspects that are often considered in logistics for manufacturing
companies:

1. Transportation: This involves the movement of goods from suppliers to manufacturing

facilities and from manufacturing facilities to distribution centers or customers. Companies often
work with various transportation providers to optimize the movement of goods.
2. Warehousing: Warehousing includes the storage of raw materials, work-in-progress, and
finished goods. Efficient warehouse management is crucial for maintaining appropriate inventory
levels and ensuring timely deliveries.
3. Distribution: This aspect focuses on the delivery of finished products to customers. Distribution
channels may include direct shipping to retailers, distributors, or end customers.
4. Inventory Management: Managing inventory levels is critical to avoid overstock or stockouts.
Effective inventory management ensures that products are available when needed while
minimizing holding costs.
5. Order Fulfillment: This involves the processes from receiving customer orders to delivering the
final product. Efficient order fulfillment contributes to customer satisfaction and can include
order processing, picking, packing, and shipping.
6. Technology Integration: Many companies integrate technology into their logistics operations
for improved efficiency. This can include the use of software for inventory tracking, order
processing, and route optimization.
7. Customs and Compliance: For companies involved in international trade, managing customs
procedures and ensuring compliance with international trade regulations are critical aspects of
logistics.

PACKAGING AND TRANSPORTATION

packaging practices of Dixon Technologies (India) Limited :
Protective Packaging: Given that Dixon is involved in the manufacturing of electronic products, it's
crucial to use packaging materials that provide adequate protection against physical damage,
moisture, and other environmental factors during transit.
Customized Packaging Solutions: Depending on the nature of the electronic products
manufactured by Dixon, the company might use customized packaging solutions designed to fit
specific product dimensions and provide optimal protection.
Sustainable Packaging: Many companies, including those in the electronics industry, are
increasingly focusing on sustainable packaging practices. This may involve using eco-friendly
materials, minimizing packaging waste, and optimizing packaging designs for environmental impact.
Compliance with Regulations: Packaging for electronic products may be subject to various
regulations, especially if the products are shipped internationally. Compliance with packaging and
labeling regulations is essential to ensure smooth customs clearance.
Branding and Marketing: Packaging is also an important aspect of branding and marketing.
Companies often design packaging that reflects their brand identity and enhances the overall
customer experience.
Logistics Integration: Packaging considerations are closely tied to logistics. Packaging should be
designed to facilitate efficient handling, storage, and transportation throughout the supply chain.

Dixon Technologies (India) Limited's transportation practices :

1. Freight Management: Companies like Dixon, involved in the manufacturing of
electronic products, often utilize freight management services to coordinate the
transportation of raw materials to manufacturing facilities and the distribution of
finished products to customers or retailers.
2. Global Logistics: If Dixon Technologies engages in international trade, they
would need to manage global logistics, including import and export logistics,
customs clearance, and coordination with international carriers.
3. Carrier Selection: Companies typically work with a variety of carriers, such as
trucking companies, shipping lines, and air freight services, to optimize
transportation costs and efficiency. The choice of carriers may depend on factors
like the nature of the products, destination, and urgency.
4. Route Optimization: Efficient transportation involves optimizing routes to
minimize transit times and costs. Route optimization software may be employed to
determine the most cost-effective and timely paths for shipping.
5. Last-Mile Delivery: For companies that directly distribute products to end
customers, last-mile delivery is a crucial aspect. This involves the transportation of
goods from distribution centers to the final destination, often using local carriers or
delivery services.
6. Transportation Technology: Companies may integrate technology into their
transportation processes, including tracking systems for real-time monitoring of
shipments, digital documentation for streamlined customs processes, and
communication tools for efficient coordination.
7. Environmental Considerations: Some companies, including those in the
manufacturing sector, are increasingly focusing on environmentally friendly
transportation options. This may involve using carriers with lower carbon
footprints or optimizing transportation routes to reduce emissions.
 INVENTORY
Inventory levels for a manufacturing company like Dixon can fluctuate based on factors such as
production schedules, demand for their products, and supply chain dynamics.

Here are some general considerations related to inventory management in manufacturing:

1. Raw Materials Inventory: This includes the stock of materials and components needed for the
manufacturing process. Maintaining an optimal level of raw materials ensures that production
can continue without interruptions.
2. Work-in-Progress (WIP) Inventory: WIP inventory represents products that are in the process
of being manufactured but are not yet completed. Managing WIP inventory is crucial for
tracking the production status and ensuring timely completion.
3. Finished Goods Inventory: This comprises the final products that are ready for distribution or
sale. The level of finished goods inventory is influenced by factors such as demand forecasting,
market demand, and sales cycles.
4. Safety Stock: Companies often maintain a certain amount of safety stock to mitigate the risk of
stockouts due to unforeseen circumstances such as increased demand, supply chain disruptions,
or production delays.
5. Just-In-Time (JIT) Inventory: Some companies, including those in electronics manufacturing,
may implement JIT inventory practices to minimize holding costs and optimize production
efficiency. JIT aims to have inventory arrive just in time for use in the production process.
6. Inventory Turnover: This metric indicates how quickly a company sells and replaces its
inventory. A high inventory turnover rate is generally seen as a positive indicator of efficient
inventory management.

PRODUCTION PLANNING AND MAN POWER

PLANNING
There are 800 employees and workers who works in Dixon in 3 lines. The labor management is
done according to the production to the production, by the HR.

Production planning is a crucial aspect of operations management, and it typically includes the
following elements:

1. Demand Forecasting: Companies need to estimate the demand for their products to plan
production accordingly. This involves analyzing historical sales data, market trends, and other
factors influencing demand.
2. Capacity Planning: Manufacturers like Dixon need to assess their production capacity to ensure
it aligns with the forecasted demand. This involves evaluating the availability of resources such
as labor, machinery, and facilities.
3. Master Production Scheduling (MPS): MPS is a detailed plan that specifies the production
schedule, including the quantities to be produced, the production timeline, and the allocation of
resources.
4. Material Requirement Planning (MRP): MRP involves planning for the materials and
components needed in the production process. This includes determining the timing and quantity
of raw materials and ensuring that they are available when needed.
5. Just-In-Time (JIT) Production: Some manufacturing companies, including those in
electronics, adopt JIT principles to minimize inventory holding costs. JIT production aims to
produce goods just in time to meet customer demand, reducing the need for large inventories.
6. Quality Control: Integrating quality control measures into the production planning process is
crucial. This ensures that products meet the required quality standards, reducing the likelihood of
defects and rework.
7. Resource Allocation: Efficient production planning involves allocating resources effectively.
This includes assigning skilled labor, optimizing machine usage, and managing production shifts
to maximize productivity.
8. Lead Time Management: Managing lead times is important for ensuring that products are
delivered to customers on schedule. This includes accounting for the time it takes to source
materials, manufacture products, and transport them to distribution points.
 .

WAREHOUSE CAPACITY AND TRAINING

FOR THE WORKERS AND THEIR SAFETY
The warehouse of the Dixon industries has the capacity to store 3000 – 4000 units of both raw
materials and the produced output (washing machines).

In previous decades, it might have been enough for a business to have locked doors and windows
and a few security cameras. Today, lack of a comprehensive physical security system can leave
your company exposed to not just petty thieves, but to sophisticated criminals who can easily
bypass standard security measures. These next-generation bad guys make it a must to level up
your security solutions.

That’s why Melbourne, FL area businesses are turning to Dixon Technologies to go high-tech
with their physical security. In addition to essential security solutions like surveillance cameras,
we offer access control systems on doors, cloud-based access controls, intrusion detection and
alarm system integration, emergency communication options, and more. We’ll also help you stay
in compliance with public safety laws.
Video cameras, technologically secure locations, and other safety measures don’t just protect
your business assets. They are the actions taken by responsible managers and business owners to
look out for customers and take care of employees. Greater security for all begins with cutting
edge technology, so call Dixon Technologies today and learn more about how to secure your
premises

NEW PRODUCT DEVELOPMENT

Medical Electronics
• In the fiscal year 2020-21, we have forayed into the Medical electronics vertical
• Dixon has signed a MOU with Molbio for manufacturing Truelab™ Quattro Real Time
Quantitative micro PCR Analyzer machines
• These portable machines can conduct 190-200 tests per day, for infectious diseases including
Covid-19
• The product has been validated and approved by Indian Council of Medical Research (ICMR)
for conducting Covid-19 tests.
Set top box
• Dixon has initiated manufacturing of Set Top Boxes
• We foresee robust growth opportunities in this segment and it is expected to significantly
contribute to the company’s revenues

CONCLUSION
i. While Q1FY21 was hurt by the lockdown, Dixon continues to lead the government’s self-
dependence measures to manufacture consumer durables. It is well placed to benefit from the
PLI scheme.

ii. The next Megatrend is in vigorous policy measures which are undertaken by the government
to lower imports of consumer durables, increase domestic manufacturing and ramp up exports as
major OEMs are in process of lowering dependence on China and rebalancing supply chains. for
which DTIL will be the biggest beneficiary.
iii. Competition from peers like Amber Enterprises can lead to a decrease in market share as
favourable government policies invite more players in the market to take benefit.

iv. Some analysts say a key risk for these homegrown players may emerge should the demand
drought in consumer durables prolong in the country.

One has to wait and watch how the demand game plays out once the pandemic has settled as
right now there is huge shoot up in demand but no one knows how sustainable it is. Hence, the
company’s plan to expand in repairs business is a very good decision because more the units
sold, more will need repairs.

SUMMARY OF THE REPORT

In conclusion, the findings present in the report consists of all the data regarding the Dioxn
industries. As we navigate the implications of their efficiency in works and the awards they
received for their dedicated service, becomes evident that they became most prominent hardware
appliances products industry. The significance of this industry immersion program resonates not
only within their operations, history, and work but also in the broader impact on how wider they
are spread over and their dedication to serve the people with their products since 1993 which is a
huge achievement itself.
REFERENCES
INDUSTRY VISIT

DIXON WEBSITE