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3005-15 Conducting A Place Audit
3005-15 Conducting A Place Audit
3005-15 Conducting A Place Audit
Place Audit
Week 15, APM 3005
Place audit – What is the place like today? What
are the major strengths/weaknesses,
opportunities, threats, major issues?
Strategic
Marketing Strategy formulation – What broad strategies will
help the place reach its goals?
Plan
Action Plan – What specific actions must the place
undertake to carry out its strategies?
• Economic/Demographic features
• Population size & composition; housing market; industry structure and
labour market characteristics; community health characteristics; natural
resources; transportation facilities; public safety and crime statistics;
education and research institutions; recreation and cultural resources.
• Helps to answer questions about ‘livability’, ‘visitability’ and ‘investibility’
Places to start
Places to start
1. Barcelona
2. Budapest
3. Edinburgh
4. Hong Kong
5. Lisbon
6. Seoul
7. Sydney
8. Tokyo