Customer Journey:

Awareness Stage Consideration Stage Decision Stage

Buyer’s Journey

Looking for tasty and nutrient

What is the customer drowsiness, Irritability, Bloating, Thinking to consume Science -
snacks
thinking or feeling? Headache. backed products
(Medicine to Snacks)

Searching different nutrient options

Following old-school advice for 1.Tablets Trying all ready to eat products
What is the customer’s action?
their nutrient deficiency 2.Malt-based drinks Multiple products in the market
3.Syrup

Offline: To old females

(Mom and Grandma) Non medical E-commerce and
What or where is the buyer
Online: Searching Remedies online Medicals & their E-commerce nutrient section
researching?
In the super market

By providing them
How will we move the buyer along Looking for snacks Giving them ready to eat – Tasty
scientifically proven products
his or her journey with us in mind? (Aversion of Medicines) and nutrient snack
(Tired of following old remedies)