A Project Report On

“SWACCH BHARAT MISSION”

WRITTEN ANALYSIS AND COMMUNICATION

[Assignment]
Submitted To,
JSS SCIENCE AND TECHNOLOGY UNIVERSITY
MYSURU-570006
In partial fulfilment of the requirements for the award of degree of
MASTER OF BUSINESS ADMINSTRATION.
Submitted By,
GAGAN G GOWDA
JSSCMS
[USN: 01JST22PRM013]
Under the guidance of
Mr. Abhilash P
Professor JSS CMS
MYSURU-570006

JSS MAHAVIDYAPEETHA
JSS CENTRE FOR MANAGEMENT STUDIES
JSS SCIENCE AND TECHNOLOGY UNIVERSITY
Mysuru 570006
JSS Science and Technology University 2022-23
 CERTIFICATE

This is to certify that Mr. /Miss GAGAN G GOWDA, 1st

SEM MBA Retail Management JSS CMS, JSS Science &
Technology University Mysore, have undergone a project on
“Mental Health” under the guidance of Abhilash P, during
the academic year 2023–2024, It is certified that all
corrections/suggestions indicated for internal assessment have
been incorporated in the report. The project report has been
approved as it satisfies the academic requirements in respect
of project work prescribed for the said program.

Mr. Abhilash P
Associate Professor
JSS CMS
JSS Science & Technology University
Mysore, Karnataka, India
 ACKNOWLEDGEMENT

Gratitude can never be expressed in words, but this is the only

perception which makes the words to flow from one’s inner
heart. I owe a deep sense of gratitude to those who have
contributed to the successful completion of this endeavor and
take this opportunity with much pleasure to thank all the
people who have helped me through the course of journey
towards producing this project report.

At the onset, I express my gratitude to the Almighty God for

his abundant grace, blessings and goodwill throughout this
project.

At the outset I express my most sincere grateful thanks to the

holy sanctum “JSS CMS, JSS Science & Technology
University” the temple of learning, for giving us an
opportunity to pursue the post-graduation degree course in
Retail Management thus helps shaping my career.

I am grateful to my mentor Mr. Abhilash P

JSS CMS for his constant support, encouragement and
guidance.
Contents
EXECUTIVE SUMMARY...................................................................................................................6
1.CHAPTER INTRODUCTION...........................................................................................................6
2. CHAPTER OBJECTIVES.............................................................................................................8
2.1The main Objectives as Follows...................................................................................................8
2.2 Importance of Swacch Bharat Abhiyan......................................................................................8
2.3 imporant of facts..........................................................................................................................9
3. CHAPTER IMPACT.................................................................................................................9
3.1 Impact of Swacch Bharat Abhiyan..........................................................................................9
4. CHAPTER SOLUTION..................................................................................................................11
4.1 Brand ambassador.........................................................................................................................11
5 . CHAPTER CONCLUSION.......................................................................................................12
EXECUTIVE SUMMARY
Swachh Bharat Abhiyaan is an initiative started by government of India to make
the country completely clean of any mess or littering, thereby making every
nook and corner of the nation clean and tidy. Earlier many awareness
programmes (such as total sanitation campaign, Nirmal Bharat Abhiyan etc.)
about the environmental sanitation and personal cleanliness were launched by
the Indian government however could not be so effective to make India a clean
India. Swachh Bharat Mission was launched by Prime Minister, Shri Narendra
Modi on 2nd October, 2014 to urge people to fulfil Mahatma Gandhi’s vision of
a clean India, by his 150th birth anniversary in 2019. These campaigns were
carried out nationwide in more than 4,000 districts/ towns in India. The aim of
the mission is to eliminate the open defecation, conversation of insanitary toilet
to pour flush toilet, eradication of manual scavenging and all above to bring
about a behavioral change in people regarding healthy sanitation practice and to
ensure public participation in achieving these aims.

1.CHAPTER INTRODUCTION

The Swachh Bharat Abhiyan is the most significant cleanliness campaign by the
Government of India. Shri Narendra Modi led a cleanliness pledge at India
Gate, which about thirty lakh government employees across the country joined.
He also flagged off a walkathon at Rajpath and surprised people by joining in
not just for a token few steps, but marching with the participants for a long way.
leading the mass movement for cleanliness, the Prime Minister exhorted people
to fulfil Mahatma Gandhi’s dream of a clean and hygienic India. Shri Narendra
Modi himself initiated the cleanliness drive at Mandir Marg Police Station.
Picking up the broom to clean the dirt, making Swachh A clean India would be
the best tribute India could pay to Mahatma Gandhi on his 150birth anniversary
in 2019 said Shri Narendra Modi as he launched the Swachh Bharat Mission at
Rajpath in New Delhi. On 2nd October 2014 Swachh Bharat Mission was
launched throughout length and breadth of the country as a national movement.
The campaign aims to achieve the vision of a ‘Clean India’ by 2nd October
2019.
Bharat Abhiyan a mass movement across the nation, the Prime Minister said
people should neither litter, nor let others litter. He gave the mantra of ‘Na
gandagi karenge, Na karne denge.’ Shri Narendra Modi also invited nine people
to join the cleanliness drive and requested each of them to draw nine more into
the initiative. By inviting people to participate in the drive, the Swachh Abhiyan
has turned into a National Movement. A sense of responsibility has been evoked
among the people through the Clean India Movement. With citizens now
becoming active participants in cleanliness activities across the nation, the
dream of a ‘Clean India’ once seen by Mahatma Gandhi has begun to get a
shape. The Prime Minister has helped spread the message of Swachh Bharat by
urging people through his words & action. He carried out a cleanliness drive in
Varanasi as well. He wielded a spade near River Ganga at Assi Ghat in
Varanasi under the Clean India Mission. He was joined by a large group of local
people who cooperated in the Swachh Abhiyan. Understanding the significance
of sanitation, Prime Minister, Shri Narendra Modi has simultaneously addressed
the health problems that roughly half of the Indians families have to deal with
due to lack of proper toilets in their homes.
1.1 People from different sections of the society have come forward and joined
this mass movement of cleanliness. From government officials to jawans,
bollywood actors to the sportspersons, industrialists to spiritual leaders, all
have lined up for the noble work. Millions of people across the country have
been day after day joining the cleanliness initiatives of the government
departments,
NGOs and local community centres to make India clean.
Swachh Bharat Abhiyan campaign, launched on 2 October 2014 on Gandhi
Jayanti, goals to eradicate open defecation by 2 October 2019, the 150th
anniversary of the birth of Mahatma Gandhi by constructing yu million toilet
India at a project cost of Rs. 1.96 lakh crore (US$27 billion)
The national campaign spans 4,041 statutory cities and towns. Conceived in
march 2014 at a sanitation conference organized by UNICEF India and the
Indian institute of technology as a part of the larger total sanitation campaign,
which the Indian govt. launched in 1999.2
On 1 April 2000, the Total Sanitation Campaign (TSC) was launched by The
Govt. of India which was later on renamed as "Nirmal Bharat Abhiyan" by
Narendra Modi. A controlled randomized study of eighty towns in rural showed
that the TSC programme did modestly increases the number of households with
latrines and had a small effect in reducing open defecation. However, there was
no improvement on children health." The earlier "Nirmal Bharat Abhiyan" rural
sanitation program was hindered by the unrealistic method. Consequently, The
Nirmal Bharat Abhiyan was restructed by cabinet approval on 24 September
2014 as a Swachh Bharat Abhiyan.'
2. CHAPTER OBJECTIVES
2.1The main Objectives as Follows
• To make India clean through behavioural change.
• To promote idea of smart city. A city needs to be clean
before it become smart.
• To eliminates the burden of communicable disease. • To fulfil SDG goal 6 of
UN. Ensure availability and
sustainable management of water and sanitation for all. • To emphasize on the
fact that clean mind and body
reside in clean environment.
• To set up a network of the water pipelines in rural
areas, ensuring a regular water supply to people by
the year 2019.
• To construct toilets separately for girls and boys in all
India school.
• To provide the toilet facility to all anganwadis.
• At 2 oct 2019 India became open-defecation free.
• Conversion of unsanitary toilets to pour flush toilets.
This mission will help to make clean India’s tourist destination, which will
bring more people, will also bring more people and will bring a paradigm shift
(Placeholder1)in the country’s global perception.4,5.1

2.2 Importance of Swacch Bharat Abhiyan

Swacch Bharat Abhiyan is playing an important role in India because before
Swachh Bharat Abhiyan, no one was willing to clean up the place near them;
but it is a desire in every one heart clear and keep the place clean but not only
the cleaning thpppppe places but Indian Govt.is helping the people who are
making their effort for Swacch Bharat mission many awards are also given for
doing Swachh Bharat.” So, everyone should keep the environment clean”.
• We shall have clean habits
• Health index will improve
• Mannerism shall improve
• Wastage in all shall decline
• Overall environment shall be very pleasing
• We shall care for each aspect of life
• When all this happen, we all shall probably be financially
also better placed
2.3 important of facts
• The slogan of this campaign is “one step toward cleanliness”
• The aim of this campaign is to clean the India including street, roads, towns,
cities and especially rural areas.
• The name of Swacch Bharat Abhiyan is made with three words in Hindi
language and its translation in English
is “clean India mission”
• Millions of students and govt. employee are participating
in this mission to clean up the India.
• The main objective of this is “to stop the open
defecation” by construction of toilet in every home.2,4

3. CHAPTER IMPACT

3.1 Impact of Swacch Bharat Abhiyan

After the several decades of independence, India has unsuccessful to achieve the
requisite of cleanliness level. We have to see open garbage dump, overflowing
drains and open defecation taking place at many spaces. To resolve this problem
Govt. of India rolled its flagship scheme Swachh bharat mission on October 2,
2014. This campaign has been called as the country’s biggest cleanliness
ambition ever. Even the president of India has also wished that every Indian
citizen to contribute in the campaign and spends a minimum of 100 hours in this
ambition annually. Swacch Bharat Abhiyan has positive impact on tourist health
clean technology, individuals, productivity foreign direct investment,
environment sand other. Rapid instruction of toilet ensuring dignity of women
and eradicating open defecation.
• Union territories and 5.48 lakh villages in 27 state declared open defecation
free.
• At present Cleanliness coverage increased from 38.70% in 2014 to 98.82%.
• In a period of just 5 years, over 11 crore 11 lakh toilet has been built.
• 254 projects worth Rs. 25,500 crore approved under namamigange program.
• Rapid instruction of toilet ensuring dignity ensuring dignity of women and
eradicating open defecation.
• Over 5.48 lakh villages in 27 states and UTs declared open defecation free.
• Sanitation coverage increased from 38.70%in 2014 to 98.82% at present.4,5
It imposes the responsibility on each Indian citizen to make this country a
Swachh country. This campaign has initiated people globally towards the
cleanliness. Teachers and Students of the school are joining this “clean India
campaign “were actively with great fervor and joy impetus of Swachh Bharat
Abhiyan.1 Under this campaign, another cleanliness initiative has been started
by UP, CM Yogi Adityanath in March 2017. He has banned chewing paan,
gutka and other tobacco products in the Govt. office all over the Uttar Pradesh.
The entire nation is abuzz with the cleanliness derive and campaigns under the
We must ensure we become the real participant in the crusade against the dirt
and squalor in true spirit. We must start the cleanliness derive from our own
home and surroundings are unclean and we are spending hours cleaning the
streets in other areas.
The finest way to start this hygiene arise in your own chamber, your own
storeroom, your own privy, your own bakery, your own refuse.
• Do you keep your own room and surroundings clean?
• Are you able to maintain the hygiene around you?
If you really do you feel the fulfilment and satisfaction of being clean!
Now you can lend a helping hand and your expertise in keeping the neighbor
clean! this is how we must of an about this cleanliness derive. Remember only a
lit candle can light other unlit candles. Similarly, people who keep themselves
clean and their surrounding clean can help other people to achieve objective. So,
let the cleanliness begins at your own home, the entire nation will
automatically become clean.

4. CHAPTER SOLUTION
The World Bank will also provide a parallel $25 million technical assistance to
build the capacity of select states in implementing community led behavioral
change programmes targeting social norms to help ensure widespread usage of
toilets by rural household The programme has also obtained funding and
technical support from the World Bank, corporations as part of corporate social
responsibility initiatives, and by state governments under the Sarva Shiksha
Abhiyan and Rashtriya Madhyamik Shiksha Abhiyan schemes. Swachh Bharat
Abhiyan is expected to cost over 7620 billion (US$9.2 billion). The government
provides an incentive of 212,000 (US$180) for each toilet constructed by a BPL
family. Total fund mobilized under Swachh Bharat Kosh (SBK) as on 31
January 2016 stood at 73.69 billion (US$55 million). An amount of 390 billion
(US$1.3 billion) was allocated for the mission in 2016 Union budget of India.
Government and the World Bank signed a US$1.5 billion loan agreement on 30
March 2016 for the Swachh Bharat Mission to support India's universal
sanitation initiative.
The World Bank will also provide a parallel $25 million technical assistance to
build the capacity of select states in implementing community led behavioral
change programmes targeting social norms to help ensure widespread usage of
toilets by rural households.

4.1 Brand ambassador

Manchu. On 2 October 2014, Prime Minister Modi nominated nine people,
including Comedian Kapil Sharma, Former captain of Indian cricket team
Sourav Ganguly, Sonal Man Singh, classical dancer, Ramoji Rao of Eenadu
group, Former IPS officer Kiran Bedi for taking forward his 'Swachh Bharat
Abhiyaan', AroonPurie of the India Today Group, Padmanabha Acharya,
Nagaland Governor. He also nominated some organisations, including the
Institute of Chartered Accountants of India, Eenadu and India Today
besides dabbawala of Mumbai, who deliver home- made food to lakhs of
people in the city.Brahmakumari, Dadi Jankiji, Pawan Kalyan,S. P.
Balasubrahmanyam, Amala (actress)
Kavitha, GunupatiV enkata Krishna Reddy, Suddala Ashok Teja, Pullela
Gopich and, Humpy Koneru., Galla Jayadev, Nithin, V. V.Importance of
Swachh Bharat Abhiyan. Swachh Bharat Mission is very important considering
the condition of sanitation, cleanliness and hygiene in India. Millions of deaths
in India have been reported in previous years due to diseases resulting from
poor sanitation and hygiene. Mahatma Gandhi "Sanitation is more important
than independence". He made cleanliness and sanitation an integral part of the
Gandhian way of living. His dream was total sanitation for all. Cleanliness is
most important for physical well-being and a healthy environment.
5 . CHAPTER CONCLUSION
Swachh Bharat Abhiyaan is an ingenuity started by the government of India to
make the country totally clean of any mess or littering. The objectives of
Swachh Bharat Abhiyar include removing open defecation through the
construction of household owned and communitv owned toilets andestablishing
an accountable mechanism of monitoring toilet use. The mission has two trusts:
Swacch Bharat Abhivan (gramin) which works under the ministry of drinking
water and sanitation and Swachh Bharat abhiyan (urban) which operates under
the ministry of housing and urban Affairs.
Swachh Bharat Abhiyan is a campaign against squalor, untidiness and garbage.
The campaign goals to make India neat, clean and green by instilling in people a
sense of responsibility toward personal and public cleanliness and hygiene. It
imposes the responsibility on each Indian citizento make this country a swachh
country. This campaign hasencouraged people globally towaras cleaniness.

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