Sarah Watkins

412-715-6020 ● Pittsburgh, PA ● sarahwatkins014@gmail.com • www.linkedin.com/in/sarah-watkins

EXPERIENCE

Marketing Intern Sep. 2023 - Dec. 2023

Union Bridge Capital| Pittsburgh, PA
● Coordinated cross-departmentally to ensure marketing initiatives were aligned with company goals and regulatory
requirements.
● Learned and implemented the use of AI platforms such as Copy.ai to enhance content
● Conducted research on industry trends and competitor strategies, reported insights, and made recommendations
accordingly
● Created social and client facing content with Adobe and Canva that doubled the company’s marketing collateral

President April 2023 - Present

PRSSA/AdFed| Point Park University
● Lead outreach initiatives to foster club growth and engagement
● Collaborated with executive board members to develop content and plan meetings and events
● Planned, organized, and executed a regional two day PRSA conference with over 60 attendees

Social Media Director Oct. 2022 - Sept. 2023

PRSSA/AdFed|Point Park University
● Created and produced months of engaging image, video, and text content for Instagram and TikTok
● Grew follower and non-follower engagement by 21% on Instagram
● Developed content that built a cohesive online brand identity

Account Executive. Spring 2023/Fall 2023

PRAD Design Management/Special Events Planning | Point Park University
● Built and managed relationship with clients
● Monitored status and budget of campaign to ensure teams were meeting requirements
● Acted as a liaison between team and clients to guarantee smooth communication and execution
● Delivered, presented, and executed final project to clients and prepared to answer questions and concerns

Cashier/Server. Dec. 2020 - Present

Frischs | Pittsburgh, PA
● Take orders while maintaining a friendly retail experience for the customer
● Prepare fresh produce and follow food safety guidelines to ensure a safe environment for the employees and customer
● Promote daily specials and highlight menu items
● Hold self accountable for responsibilities every shift

EDUCATION
Point Park University | Bachelor of Arts in Public Relations, Advertising and Social Media Expected April 2024
● GPA: 3.4/4.0

Relevant Coursework: IMC, PR Writing, Social Media Practices, Integrated Comm Research, PRAD Design and Management,
Social Media Crisis Comm, Social Media Campaign, Principles of Marketing and Sales, Special Events Planning, Social Media
Analytics and SEO, Digital Marketing, and IMC Agency