Humans prefer to get their tasks done in ways that take the least

effort possible even if it would take longer time. Therefore, Companies

started to realize this notion and then started to utilize it in their own
business. As a result, many products and services came out that focus on
quality and quickness, people liked the companies’ new direction and as
a result, these services and products are in high demand. Consequently,
many innovative companies appeared in the field and were ranked
among the top. Amazon is one of the most popular companies that have
benefited from the quickness concept. Amazon is an online market that
anyone can access through the internet and purchase whatever item he
desired. However, investing in Amazon is a controversial topic that
people have talked about, some are opposing because it depends heavily
on shipping companies, while others see the potential to gain huge
profits from it. Investors should invest in amazon because of the facts
that amazon is monopolizing the e-market, and customers can’t abandon
amazon’s technologies in smart homes, as well as the clear plan that
amazon has to electrify its transportation.

A major reason why investors should invest in Amazon is that it is

monopolizing the e-market. Online retail contributes to a tremendous
percentage of total sales, the investors can’t neglect this aspect of the
market. Amazon, owing to its popularity, is way too far ahead of its
nearest competitor, this explains why it is the first place for most people
to look for their items. Tedder (2022) states that in every four online
purchasing processes at least one of them is from Amazon, which is the
double ratio of its nearest rival, Walmart. This means that, without a
doubt, a considerable number of people are preferring Amazon over any
other online retailer. Amazon is planning to expand its branches and
acquire more loyal customers, this is what most of its competitors
haven’t done. As a result, Amazon has way more shares than others.
Statista (2021) illustrated that Amazon has led the e-commerce shares
that if its two biggest rivals share combined, they wouldn’t reach a third
of what amazon possesses. This suggests that Amazon is well-known
across the globe and doesn’t depend on a specific regional market.
Another fundamental reason why investors should invest in
Amazon is that customers can’t abandon its technologies in smart home.
Recently, smart home market has witnessed a steep growth. Therefore,
smart home market should be focused on by investors as there is a great
potential to gain profit from it. Tarasov (2022) states that the smart home
market in United States was valued at no less than $100 billion in 2021,
this is higher by a one fifth compared to the year before. This indicates
that the market hasn’t reached its peak yet, and will keep growing
further. Amazon is leading this market with the current technologies it
has, alexa for example. Alexa is a voice assistant system that receive
commands from the user and implement it immediately by using voice
only, this echo-system has put them in a position to be on the top of the
companies regarding smart home. Moreover, According to Sriram
(2022), Amazon, in order to stabilize its improvement in smart home
technologies, they have acquired iRobot in a deal that coasted them over
$1.5 billion. This tell us that Amazon is Not willing to let go of its
leadership, but instead it is trying to extend its dominance in this market
by collaborating and investing in other companies.