Loyalty Program Ideas For Bakeries

About – General Mills

General Mills has been helping people enjoy food since 1860 and in
India it has been delighting Households since 1996 with its leading
and fast growing brands like Pillsbury, Betty Crocker and Haagen-Dazs.

With amazing range of products in the ready to bake and pre Mixes
category, General Mills have truly helped consumers in trying their
baking skills and fullfiling their baking dreams.

Be it Pillsbury Soft Roti or Betty Crokers Pancake mix, General mills

have become one of the most favorite brand in almost every
household.
 Brand- Pillsbury Cake Premixes
Concept- Loyalty program for Bakeries Business

• Concept- Engaging and connecting with the Bakery owners and

bakers across India by involving them in the loyalty program

• Execution- Develop and design a program which helps General

Mills to track and analyse the performance of each Bakery. Reward
&
bakery owners with points on each purchase they make with
General Mills. Also encourage them to participate in Contests,
quizzes, New schemes and offers during the course of the
program. Through the program we will ensure that Bakeries are
encouraged to use General Mills Mobile App for placing orders
 Program Objective and Idea

Program Objective
• To impact behavioral change of bakers for ordering from General
Mills App
• Establish a social and emotional relationship with the Bakers
• Engage and Reward bakeries with rewards of their choice

Develop a Loyalty program which captures and helps in knowing

• Reward each bakery owner and motivating them to increase their
order value
• Track and boost small/low business bakery
• Encourage bakeries to increase their purchase power
• Motivate Bakeries to place order through the General Mills App.
• Curate catalogues with products which are of utmost utility to the
baker
• Reward Customers during their special day like Birthdays,
Anniversaries etc.
Program Mechanics

Enrollment Earn Engage Redeem

The subsequent slides elaborate

upon each of the above 4 steps
Enrolment

Different options to enroll for Loyalty Program

Option I: Data Shared by Brand

Brand shares data of stake holders with RewardPort. RewardPort will auto register the stakeholder and
send a Welcome SMS with login details and program benefits

Option II: Self Registration ( via SMS/ WhatsApp)

Brand shares details with stakeholder explaining the benefits of the program. To enroll for the program
the stakeholder will SMS/ WhatsApp their details on a dedicated long code. On successful registration,
they will receive a welcome SMS with log in details.

Option III: Self Registration ( via Website)

Brand shares details with stakeholder explaining the benefits of the program. To enroll for the program
the stakeholder will visit the website and self register .On successful registration, they will receive a
welcome SMS with log in details.
Point Accruals

Ways to Earn Points

Option I: Led by Brand

Each month Brand shares the stakeholder wise sales data. RewardPort converts the sales data to points
using a predefined SKU wise algorithm. Points are uploaded into the stakeholders account. Stake holder
is sent an SMS with details of this points earned and total points earned till date.

Option II: Led by Stakeholder

Stakeholder receives unique coupons against their order placed. To earn the points, stakeholder can use
the following options to earn points;

a) Loyalty Website: Stakeholder logs on to the loyalty website and enters the unique code. RewardPort
system will validate the unique code and display details of points earned.

b) SMS* : Stakeholder will send an SMS in a pre described format to a dedicated long code. RewardPort
system will validate the unique code and send a confirmation SMS of the points earned.
*Standard SMS charges applicable
Point Accruals: Check balance

To check points Stakeholder has two options - Via Website or Via SMS

To Know Point Balance: (Website) To Know Point Balance: (SMS)

The stakeholder will log on to the program website using their The stakeholder to send the following message to Know Point
login credentials. On successful log in click on the Points Tab. Balance :
Stakeholder is able to view the entire Month wise summary of RPL(space)BAL to 8652631525
points available. SMS Reply: Total points available till date are XXXX

Note:
•SMS needs to be sent via the mobile no. registered at the
start of program
• Standard SMS charges apply
Point Redemption

Program Website

Stakeholder logs on to the Stakeholder selects their Stakeholder confirms the

website using the Reward* address. RewardPort to
registered id dispatch the gift within 21
days

*Stakeholder will be able to redeem subject to they achieve 100% of the target allocated.
The Targets will be shared by XXXXXXXXXXXXXXXXX to Retailers & RewardPort
My Catalogue

Participant Catalogue My Catalogue

Profiling Curation

• The Participant fills • Once the data is • The participant can

in a online captured a profile is redeem his points
questioner created in the against a catalogue
• This helps in backend for each which is build as per
understanding the user the users
likes/Dislikes, • AI curates a unique likes/dislikes and
hobbies and catalogue for each Hobbies
Preferences of the user • Helps brand to
customer leverage on the
customer profile for
future
communication and
programs
Point Redemption - Options (Travel)

“Travel expands the mind and fills the Gap”

RewardPort in association with Travelport Holidays can help you enhance and boost your
Loyalty reward catalogue by adding various travel packages, Gift certificates, adventure and
activity vouchers etc.

Travel Packages: We specialize in customizing packages for various destinations like Dubai,
Srilanka, Singapore, Austria and many more. These packages can be customized as per
customers/Company’s request and budgets. These packages are inclusive of Airfare, stay
with breakfast, transfer and sight seeing.

Travel Gift Certificates: Customers are delighted when they are given a choice to choose
their favourite travel destination. We can also offer you a Customized travel gift certificate
which can be used to book a domestic or an international travel package. Travel gift
certificate offer a great perceived value to the customers and also benefits the company
with special corporate discounts.

We have offered travel gift certificates as an reward option in various campaigns like
Danone, Nitco, and Choksey Chemicals.
Point Redemption - Options

Tangible products/White goods

More than 10,000 products from 200+ brands

Gift Vouchers
100+ Brand voucher redeemable online and offline

Experiences
Partnered with mass brands, that provide services pan India, experiences which
can be redeemed at home as well as at partner venues.

Cashbacks
We are partnered with Paytm, Amazon Pay and Cashfree, which enable us to
disburse payments to UPI linked accounts, NEFT transfers, Credit to Paytm and
Amazon Pay wallets, ensuring seamless redemption process for the end user.
Engagement

• RewardPort will connect with customers on their special days.

• Depending on tiers & budget allocated, RewardPort will work out a connect grid including- Personalized Sms wishes, on birthdays,

anniversaries , connect on festive occasions

Engagement

Connect by using the below Tools

Connect on
Contests (Raffle Connect on
Surveys Birthday & Meet & Greet
Rewardz Festivals
Anniversary
Engagement

Surveys:
RewardPort will create Bimonthly Surveys to help the organization understand evaluation of :
• Culture
• Qualities
• Overall Performance
• Suggestions

Connect on Birthday & Anniversary:

• RewardPort will create connect with stake holders on their special days.
• Depending on tiers & budget allocated, RewardPort will work out a connect grid including
• Personalized Sms wishes, on birthdays, anniversaries , special offers
Engagement

Contests:
RewardPort will create campaigns like:
• Top Dealers in a Month (10 Per State) - Free Movie Tickets
• Lucky Dips - Online Gift Vouchers/ Coffee Vouchers/ Pizza Vouchers
• Special offers - Earn extra points if you by a particular SKU: To help push slow moving items
• Quiz Contest - Win RECHARGE (Mobile /DTH)
• Raffle Rewards - Luck favors those who act. Simply redeem 1000 and you could win this exciting
prizes

Meet & Greet:

Apart from all other engagements, most important is having a meet and greet sessions between
management representatives and the Customers. RewardPort will organize Meet & Greet sessions
with the stake holders where there is exchange of ideas, pain points and new product launch/
schemes/ offers/ incentives that can be launched.
Engagement

Connect on Festivals:

RewardPort will create campaigns during Festive celebrations to push stakeholders to push their products in market.

Celebrations Activity Reward Modality Redemption

New Years Day Selfie contest Multiple Online Online
Republic Day Assured Movie Instant Online
May Day Sampling IPL tickets SMS Online
Independence Day Assured / sweepstake Coffee SMS Online
Raksha Bandhan Assured / sweepstake Movie Online Online
Janmashtami Scratch n win Pizza movie Online Online
Guru Govind Singh Jayanti Sampling Merchandis Instant Online
e
Mahatma Gandhi Birthday Scratch n win Multiple Instant Online
Guru Nanak Birthday Sweepstake Travel SMS - instant Phone
Buddha Purnima Scratch n win Travel Instant Online
MSD Case Study
Campaign- MSD- Pragati
Stockiest Loyalty Program
Program Brief-

Challenge- MSD ran QPS programs which were managed by their internal team, but they faced an issue where stockiest would stock all
the products to qualify for the scheme and then the business went low after the schemes were finished. Also later they faced another
problem of stock returning back to the company.

Objective- MSD wanted to launch a program which was effective not only in terms of cost but performance as well. They wanted to
boost their stockiest purchasing power for a longer period of time, and this time to avoid piling of stocks at the stockiest end, they
wanted to plan a program in a better way so that there is healthy participation from all the stockiest across the country.

Idea- Rewardport suggested to split the point redemptions into various categories like
• Consistency Points- To mark the consistency of the stockiest
• Bonus Points- To push any particular SKU/ During the special days like festivals, Birthdays etc.
• Growth Points- To track and mark the growth of each stockiest from the previous quarter/ financial year.
• Base Point- To motivate Stockiest to buy more stock from the company on regular interval.

Other key details- MSD also connected with the Stockiest at a personal level, by sending Movie tickets to every stockiest on their
Birthday’s/Anniversary.
The landing
page had 2
field i.e.
Stockiest
Mobile
number and
his password
After Logging in Stockiest
was able to view his points
available in the account as
well as MSD shared a brief
introduction of the
program.
MSD also had a tab where
they attached the PDF
giving a brief working of
how each category points
can be earned. This helped
stockiest to plan their
business for the year and
also lead to earning higher
points through out the
program
The reward catalogue
consisted of products which
could either be used by
Stockiest personally or at
their workplace. We also
added products which a
stockiest could redeem for
Spouse and children.
 Thank you
Manali Kothari
Manager Business Development
+91 96194 37341