Appendix–I

A
REPORT
ON
“CUSTOMER’S AWARENESS OF PERSONALITY DEVELOPMENTAND ITSAPPLICATION
IN THE INDUSTRY USING DIRECT MARKETING INTERACTION WITH CUSTOMER’S
FOR THE PRODUCT OF SUPER77”

Submitted for partial fulfillment of the requirement for the award of degree

Bachelor of Business Administration

Netaji Subhas University
Jamshedpur (Jharkhand)
Session2019-21

Supervised By External Guide Supervised By Internal Guide

Name: Adarsh Saxena Name: Subhadeep Bhadra
Designation: Mentor Designation: Asst. Professor
Department: Sales & Marketing Department: Marketing

Submitted by
Pankaj Sharma
RollNo:1902039
Enrollment No: NSU1902039

DEPARTMENTOFMANAGEMENT

NETAJISUBHASUNIVERSITY
POKHARI, JAMSHEDPUR
 Appendix–II

DECLARATION

I Pankaj Sharma, a student of BBA Sem-V in Netaji Subhas University, Pokhari, Jameshedpur
do declare that, report of summer internship program work entitled,
“CUSTOMER’S AWARENESS ON PERSONALITY DEVELOPMENT AND
ITS APPLICATION IN THE INDUSTRY USING DIRECT MARKETING
INTERACTION WITH CUSTOMERS THROUGH THE PRODUCT OF SUPPER77”
is based my own work carried out during the course of my internship, under the
supervision of Mr Adarsh Saxena (Sales &Marketing ) of SUPER77 LTD.

Being submitted to The Netaji Subhas University in partial fulfillment for the
degree of Bachelors of Business Administration. This project report has not been
published anywhere in any books, magazines, journals or neither it has been
submitted to any institutions/university including this institutions earlier or any
time before for any degree.

Name: Pankaj Sharma

Roll No: 1902039
Enrollment No:NSU1902039
 Appendix– III

CertificatebyOrganization
 Appendix–IV

CERTIFICATEBYINTERNALGUIDE

This to certify that the report of the project submitted is the outcome of the project work entitled

“CUSTOMER’S AWARENESS OF PERSONALITY DEVELOPMENT AND IT’S

APPLICATION IN THE INDUSTRY USING DIRECT MARKETING INTERACTION WITH
CUSTOMER’S THROUGH THE PRODUCT OF SUPER77”carriedout by Pankaj

SharmabearingRollNo: 1902039 & Registration No: NSU1902039carriedby

Under my guidance and supervision for the award of Degree in Bachelor of Business Administration of
Netaji Subhas University, Jamshedpur,

To the best of the my knowledge the report

i) Embodiestheworkofthecandidatehim/herself,

ii) Has duly beencompleted,

iii) FulfilstherequirementoftheordinancerelatingtotheBBAdegreeoftheUniversityand

iv) Isuptothedesiredstandardfor thepurposeof whichissubmitted.

Name: Subhadeep Bhadra

Designation: Asst. Professor
Department: Management

Theproject workas mentionedaboveisherebybeingrecommendedand

forwardedforexaminationand evaluation.
 Appendix–V

CERTIFICATE BY THE EXAMINERS

This is to certify that the project entitled “CUSTOMER’S AWARENESS ON PERSONALITY

DEVELOPMENT AND ITS APPLICATION IN THE INDUSTRY USING DIRECT
MARKETING INTERACTIONS WITH CUSTOMERS THROUGH THEPRODUCT OF
SUPER77”

Submitted by
PANKAJ SHARMA Roll No: 1902039 Enrollment No: NSU1902039 Has been examined by the

undersigned as a part of the examination for the award of Bachelor of Business Administration degree

of Netaji Subhas University, Jamshedpur

Name& Signature of Name & Signature of

Internal Examiner External Examiner
Date: Date:

Forwardedby

Academic Head
Department of Management
 Appendix–VI

ACKNOWLEDGEMENT

Any research work is complete and perfect with the help and guidance from other people. I take

this opportunity to express my profound gratitude and deep regard to my External guide

Mr. Adarsh Saxena for his commendable if you wish to plan for a year, sow seeds if you wish

to plan for ten years, tree, if you wish to plan for a life than develop a man”.

Whatever we do and whatever we achieve during the course of our life time is just not done by

our own effort but there is always some amount of hard effort contributed by other people associated
with it directly or indirectly,knowingly or unknowingly guidance, and constant encouragement
through out the course of this work.

I am grateful to my faculty Mr. Subhadeep Bhadra my internal guide and other faculty members

of Netaji Subhas University, Pokhari Jamshedpur. He has provided me with valuable insights

during the entire project work and his co-operation at every single step.

My several well-wishers helped me directly or indirectly, I virtually fall short of words to express

my gratefulness to them therefore I am leaving this acknowledgement incomplete in there reminiscence.

PANAKJ SHARMA
Roll No: 1902039
 Appendix–VII

PREFACE

Management education required close co-operation between business and business institution. Theory
and practical are two inseparable parts of any type of education and are essential for management study.

There is one proverb which truly says,” Practice makes a man perfect”. A student gets theoretical
knowledge from classroom and practical knowledge from industrial training. When these two aspects of
theoretical knowledge and practical knowledge come together than a student is fully equipped to secure
his best.

It has been a wonderful learning experience, which has given me an insight into management of

modern business which requires an appreciation of multidisciplinary concept and in-depth knowledge

of specific analytical tools, geared to the solution of real lifeproblems. No doubt every real situation

is unique but a set of theoretical tools of knowledge, itself based on empirical foundation, can help

in developing the mechanism for handling such situation.

So the BBA curriculum has been desired to provide to the future manager’s ample practical

exposure to the business world.

The summer training is essential for the fulfillment curriculum; it provides an opportunity

to the student to understand the industry with special emphasis on the development of skills in

analyzing interpreting practical problems through applications of management.

 PARTICULARS
Appendix–VII

Tittle i
Declaration ii
Certificate by Organization iii
Certificate by Internal guide iv
Certificate by the Examiner v
Acknowledgement vi
Preface vii
Bibliography viii
Annexure
Bibliography ix

Table of Contents
Chapter Title Page No.
I Introduction 1

II Company Profile X

III Research Methodology

IV Data Analysis and Data Interpretation Z

V Recommendation and Suggestion P

 Chapter-I
Introduction
 INTRODUCTION

Internships provide real practical experience of the world to those candidates who are looking
forward to discover and acquire the required understanding as well as skill-sets needed to get
engaged in a particular career field. Internships are relatively temporary in the natural state with
the primary focus on acquiring someone at the workplace trainingand grabbing what is encountered
in the session hall and making use of it to the real life.
Interns most often have a manager who permits specified duties to them and appraises the
interns over all theirworks

SUPER77 is a Platform of Positivity where you get an opportunity to learn practice & implement
21 Leadership Skills including Soft Skills, Happiness, Thought Clarity, Failure Management, Social

Skills & Life Skills, Confidence / Public Speaking, etc. from Top Level Industry Thought Leaders

who have achieved mastery in their own domains. We would love to see a life changing transformation

within yourself with Super77.

All Super77 mentors are global thought leaders & currently working in top positions as Chairman, Director
,CEO, COO, Founder. All of them are powerful leaders & will teach 21 leadership skills in our Advance
Leadership Development Program and provides certificates after successful completion of the program.

In the internship I got to learn many new things which have been proven utterly valuable and crucial in
my life. The skills include persuasion, effective communication, and patience and most importantly
I learnt taking critics without having any effect on my performance. Things I experienced were some
scenarios such as moments when a customer is not interested in the offer or the product we’re
proposing them to buy, in such cases sometimes customers can get irate. In these times agent needs to
have patience and tolerance or the situation might turn into a conflict, which is a loss of business.
There are also scenarios when a customer is interested in the offer you’re making but he is very
uncertain about his decision. In situation like this we have to spark their interest and tell them what
they want to hear. Sometimes a customer is good to buy but all he lacks is assurance, we need to
understand their voice of concern without making them repeat it much etc. That’s it for my internship.
1
 Now days the business world is a customer driven. And the customer is treated as a King. So for a
good business, they have to maintain the relation with the customer for a longer duration of time as it
is a never ending process. So customer satisfaction is very important to keep the customers in the
business pocket

PERSONALITY DEVELOPEMENT

Personality development is defined as a process of developing and enhancing one's personality. Personality
development helps an individual to gain confidence and high self-esteem. Personality development also is said
to have a positive impact on one's communication skills and the way he sees the world.

The Internship provides a platform to boost required skills for the job:

An internship gives us a great chance to develop our knowledge and skills. We can apply it in the real
world workplace whatever we have learned in the classroom. We will come to know how to work with
other people. It is an important element required for success atthe work place. We can develop it during
our internshipperiod

Internship provides a good chance to associate with the professionals:

During an internship we will get an opportunity to reveal professional relationships within the corporate or
outside the corporate.

Internship will help us to choose reasonable careerpath:

We can gain the experience of the working environment during the internship. We can examine
ourselves which will provide satisfaction and growth in our career. We can take another professional
suggestions or recommendations if not.

2
 Chapter-II
Company Profile
 .

COMPANY PROFILE

Transforming “Human Live’s”

SUPER77 is a good platform for learning the quality of leadership and learn some experience of life.
where you get an opportunity to learn & implement leadership, happiness, public speaking, confidence,
failure management etc. from top level industry thought leaders who have achieved mastery in their
own domains. We would love to see a life changing transformation within yourself with Super77”

We are a firm believer of the concept – “Knowledge is not the power implementation of knowledge
is the real power”. We have helped thousands of such aspirants to discover a new energy inside them.

When covid-19 started impacting people’s life & and everyone started feeling depressed, woerried
& disappointed, the idea of Super77 got generated.

Amit Pandey is the Chief Executive Officer & Board of Director at Pin Cap. Previously he was the Chief
Operating Officer at ExCom Tele-Systems Ltd. He is also on advisory board of 4 universities and 5
colleges. Additionally, he is also board member of the INFHRA & Advisory Board member of HPMF.

He is a chemical engineer from HBTU, Kanpur & have been associated with various Automotive
&Telecom Industries. From the core of his heart, he is a Procurement & HR professional, a popular
motivational speaker, a leadership executive coach, counsellor & a visionary. He has worked with Maruti
Udyog Ltd., Honda Cars India Ltd., Bharti Airtel Ltd. & Takoma Digital Networks Pct. Ltd.

3
In the last 7 years, His passion towards his profession has resulted into 115 awards to his credit in the
field of Leadership, Procurement, Supply Chain and Human Resource including 69 Individual awards.

In Dec 2018, Govt. of Telangana & Inwood has awarded him as Young Inspirational Leader of 2018
during Inwood Film Festival at Hyderabad.

He is a TEDx speaker (3 times) and is often invited by the leading business and engineering schools for
his motivational talks. Since last 5 years he is charging humans with passion & dedication through his
guest lecture’s in more than 100 colleges & that’s how students have given him the name Human Charger
Recently a global knowledge-based platform popularly known as Procurement League, United States of
America has selected 5 Global Brand Ambassadors, 2 from USA, 2 from Romania and One from India, big
congratulations to Amit Pandey for representing our country in the global platform & making all of us to feel
proud to be Indian.

Mr. Ketan Bhagat

Author & Script Writer

Ketan Bhagat is a screenwriter, author, yoga teacher, motivational speaker, and father.

For more than two decades, Ketan has grown successful client relationships across multiple business
sectors including telecom and banking. He is currently Regional Sales Manager at an IT MNC.
Previously, he has done stints in Malaysia, New Zealand, and Australia.

Ketan began writing after the birth of his son Rina and published his first novel, Complete/
Convenient in 2013 based on his NRI experience. In 2015, Ketan published his bestselling novel
Child/God, which was based on his experience as a new father.

4
Ketan is a popular a motivational speaker. His talks mix the philosophy of the Bhagavad Gita, his
practical outlook, and humour to help his audience realize their fullest potential.

Based in Mumbai, lately Ketan spends most of his free time editing his latest book, doing dishes, and
hosting a pigeon langar on his balcony

Mr. Panakj Mehta

Chairman at Pankaj Mehta Transformation Accelerator

Pankaj Mehta is Chairman of Kiana Home Original Pvt Ltd. dealing in Bed & Bath Products meeting
the modern Life Style of Home Decor under the brand name KIAANA. Has 40 years of experience
as an Entrepreneur where he served as MD Nek Dyes Pvt Ltd, Director at Link labs Technology Pvt Ltd
and owner of Safety Cables Industries. Socially very active member of the world’s largest
Service Organization, Lions Clubs International and has served as District Governor of this
organization. Passion to teach led him to be a Trainer, Coach, Mentor and Facilitator and is fondly known as
Transformation Accelerator. He has conducted more than 500 Workshops and Seminars in Leadership and
Soft Skills, touched lives of more than one lakh people in India, Sri Lanka, Nepal and China. He has
conducted many Train the Trainer workshops and prides in developing Faculty. A sought-after Keynote
Speaker, loves to train people in Communication Excellence. Mind Technology fascinates him and conducts
workshops to unleash the Potential within and live Life in Abundance.

5
Build a Powerful Positive Mind-set with Extraordinary Leadership Skills

• Wellness ( Physical, Spiritual, Emotional & Mental )

• Failure Management
• Sustainable Happiness

• Growth Mind-set

• Corporate Life Management

• Stress Management

• Better Thought Clarity

• Team Management

Website: https://www.super77.in/

Industries: Education Administration Programs

Company Size :201-500 employees

Headquarters :Gurugram, Haryana

Type: Privately Held

Founded :2020

MISSION

Transforming “Human Lives” through coaching, mentoring, educating, training & hand-holding
preparing them for the next bigger goal of their life.

VISION

To shape an individual as an ideal personality for the professional society by mentoring by the
world of accomplished leaders.

6
 AWARDS:

• Life time achievement award at lions clubs international

• Recognized by university of Mumbai for social work.

• Recognized by govt. of Maharashtra for social services

• Lions presidential medals eight time

• More than 50 certificates of merits.

SWOT ANALYSIS
The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses
Super77 private limited must address. It also allows us to examine the opportunities presented to Super77
private limited as well as potential threats.

STRENGTH

• Highly experienced owner

• Interactive Teaching Approach
• Well Qualified Staff
• Unique product offering
• Motivational sessions
• High gross margins
• Limited start-up risk

WEAKNESS

• Personal nature or tendencies

• Less resources
• Limited flexibility in pricing

7
OPPORTUNITY

• User can be of any age

• Training opportunities
• Job opportunities
• Technology advancements

THREATS

• Job insecurity
• Connectivity challenge
• competition

8
 Chapter – III
RESEARCH & METHODOLOGY
 RESEARCH METHODOLOGY

This chapter describes the research methodology which is applied during the whole projectwork.
here we describe what we believe and apply method for collecting data and analyzingthisproject.

The research was done in order to understand the Evaluation, Interview and Onboarding Process
followed at Super77 and the perception of the employees from all the cadres regarding it.

To know how an organization performs in terms of productivity and this should be directly proportional
to quality and quantity of its human resource. In order to get the right kind of people in right place in
the right time the organization should have the specific and clear personnel, policies and onboarding
methods which are essential for the growth of the organization. Hence it was necessary to conduct
research on the process.

So, to fulfill the objective of this project descriptive research is most suitable because into thedescriptive
research, it is easy to describe things, such as market potential for product or services or the
demographics and attitudes of customers who buy the products or services.

SOURCES OF DATA-

1. Primary data- Primary data is the data collected by the researcher him self. I have used the
following sources of data in this project.
• Questionnaires
• Telephonic interview
• Discussion
• Personal Observation

2. Secondary Data-Secondary data is one which is not gathered directly by the researcher .These
Are supplementary source of information.

• Company records

• Magazines
9
ü The data collected for my particular research is Primary Data; it was collected by me using one such
research tool-questionnaire Primary Data as we know can take quantitative
or statistical form, e.g., charts, graphs, diagrams and tables.

ü This chapter focuses on the systematic approach for solving the research problem in the study and
highlights the instruments and techniques used to seek solutions to the research problem. It consists
of the research design, sample population, sample frame, sample size determination, sampling
techniques, research instruments, and methods of data analysis. The purpose of this research is to
examine the effectiveness of the existing Interview and interview processes in the Super77 company

ü SampleSize:- Sample present study consists 45 respondents of various disarmaments, interns

of the Super77 Organization.

10
Chapter-IV Data Analysis
&Interpretation
 DATA INTERPRETATION

1. Are you aware of the Super77?

TABLE 1: showing that how many person’s are aware of Super77

YES NO
16 4

Graph1: representing the no.of People’s using Super77or not.

Uses
yes no

20%

80%

INFERENCE:

The above pie chart shows that among 20 peoples, but for the convenience of this wholesurvey
these 20 peoples have been converted into 200.out of which 160% of people‘s uses
Super77and40% donot uses Super77.

11
2. DoyoufindSuper77 Reliable?

Table2: showing the reliability, and safe online transaction of Super77.

Unsatisfactor Poor Fair Good Excellent

y
2 2 4 4 8

Graph 2 : show in the reliability of Super77

Reliability
Unsatisfactory Poor Fair Good Excellent

10%

10%
40%

20%

20%

INFERENCE:
The above pie chart shows that among 20 Peoples, but for the convenience of this wholesurvey
these 20 Peoples have been converted into 200. Out of which 20% peoples find thatSuper77 is not
reliable, 20% .poor reliability, 40% fair, 40% Good, 80%excellent.

12
3. How many times of u visited?

INDICES (Times) RESPONDENTS

0-10 10
11-20 5
21-30 15
31-40 10
total 40

Graph 3 : showing the how many times visited of Super77

Visited
0-10 11--20 21-30 31-40

25% 25%

12%

38%

INFERENCE:

The above pie chart shows that among 20 Peoples, but for the convenience of this wholesurvey
these 20 Peoples have been converted into 100. Out 0-10 of which visit 25% that, 11-20 visit in
12%, 21-30 visit in 38%, 31-40 visit in 25%.

13
 4. Are you satisfied with the services provided by us?

INDICES RESPONDENTS
Yes 60
Sometimes 25
To some Extent 10
Not at all Satisfied 5
total 100

Graph 3 : showing the are you satisfied or not

satisfied

Yes
Sometimes
To some Extent
Not at all satisfied

INFERENCE:

14
 5. What are you currently doing?

OPTIONS FREQUENCY
Jobs 42
Studying 58

Total 100

Graph 5 : show in graph the what are you currently doing

Cureently doing
Jobs Studying

42%

58%

INFERENCE:

above graph shows that 42% of people are doing jobs and the other 58% of people are studying.

15
 6. What is your age ?

INDICES (Age) RESPONDENTS

Below 18 75
18-24 150
25-31 50
Above 31 25
Total 300

Age
Below18 18-24 25-31 Above31

8%

25%
17%

50%

INFERENCE:
As per the graph, majority of candidates are satisfied with our products that means
company product is good.

16
 .
7 How would you describe product price ?

INDICES RESPONDENTS PERCENTAGE

Low 40 13.3%
Affordable 180 60%
High 80 26.7%
Total 300 100%

Product price

Low
Affordable
High

INFERENCE:
As per the graph, maximum candidates can afford for our products that means company can ground grow their
sales.

17
 8. Do you believe that personality affect your behavior ?

INDICES RESPONDENTS PERCENTAGE

Yes 150 50%
No 75 25%
May be 75 25%
Total 300 100%

Personality affect behaviour

Yes No May be

25%

50%

25%

INFERENCE:
As per the graph, we can say that personality affect an individual behavior.

18
 .
9 How much time you spend in our website?

INDICES (Hours) RESPONDENTS PERCENTAGE

1 100 33.33%
2 50 16.67%
3 80 26.67%
4 70 23.33%
Total 300 100%

Time spend on website

1Hours 2Hours 3Hours 4Hours

23%
33%

27%
17%

INFERENCE:
As per the graph, average time spent on website is only 1 hour that means company is not focusing on making
an attractive website.

19
 .
10 How do you rate our services?

INDICES (Star Rating) RESPONDENTS PERCENTAGE

Poor 60 20%
Ok 60 20%
Good 120 40%
Very good 60 20%
Total 300 100%

Rating
Poor Ok Good Very Good

20% 20%

20%

40%

INFERENCE:
As per the graph, majority of candidates are happy with our services but company should also focus
on improving the services.

20
 .
11 How would you describe product price ?

INDICES RESPONDENTS PERCENTAGE

Low 40 13.3%
Affordable 180 60%
High 80 26.7%
Total 300 100%

Product price
Low Affordable High

13%
27%

60%

INFERENCE:
As per the graph, maximum candidates can afford for our products that means company can ground grow
their sales.

21
12. Do you recommended our product to your family members?

INDICES RESPONDENTS PERCENTAGE

Yes 180 60%
May be 30 10%
Sometime 30 10%
No 60 20%
Total 300 100%

Reccomedation
Yes May be Sometime No

20%

10%

60%
10%

INFERENCE:
As per the graph, majority of candidates will recommend our product to their family
members

22
 Chapter-V
SUGGESTION AND RECOMMENDATION
Suggestions: -

• Add at least one live session in a week

• Make use of employee feedback
• Improve team training (hand holding)
• Building team
• Add doubt sessions
• Immediate solve customers’ problem
• Build relationships with clients

Recommendations: -

• Build engagement and content

• Interaction between students and trainer

• Take regular feedback

• Organize debates and quizzes

• Use creative tools to teach

 Appendix -VIII

CONCLUSIONS
Personality development is the process of developing and enhancing the personality. Personality development
helps an individual to gain confidence and high self-esteem.
Personality development also is said to have a positive impact on one’s communication skills and the way he sees
the world.

Customers of Super77 PVT LTD are satisfied with the existing personality development programs. Super77 is
selling their products mainly through direct marketing.
Super77 PVT LTD has to concerned internet sources for educating the people about ‘how personality
development is important’ so that it could motivate the customer’ to buy their programs. Customers are also well
aware about the various sources and methods of personality development. Super77 PVT LTD has to implement
innovative techniques in personality development process like self-actualization, self-discovery and self-mastery
etc.
 Appendix-IX

BIBLIOGRAPHY

I have taken help him the following sites

Websites: -

1. Wikipedia
2. Quora
3. Harappa. Education

Books: -
1.All Marketers are liars

2. The Page Marketing Plan 3.Hooked

People: -
1. Faculties

2. Friends 3. Parents
 Appendix -X

QUESTIONNAIRE

1. Is this product easily available and accessible?

i) Yes ii) No

2.Can this package be affordable to you and others?

i) Yes ii) No

3.Are you satisfied with this product?

i) Yes ii) No

4.Which Profession do you belong?

i) Student
ii) Employees iii) Others

5.Is this Product accessible for lifetime?

i) Yes ii) No

6.How many times have you visited (website) in the past month?

i) None
ii) Once
iii) More than once

7.Who did you purchase these products for?

I) Self
Ii) Family member
Iii) Friend
Iv) Colleague
V) On behalf of a business Vi) Other

8.Would you Purchase from our company again?

i) Yes ii) No

9.Would you like to recommend us to family, friends or Colleagues?

i) Yes ii) No

10.Have you heard about personality development packages? i) Yes

ii) No
11.Are you aware of what personality development is? i) Yes

ii) No

12.Do u know what is personality? i) Yes

ii) No
 Chapter – IV
CONCLUSION
 CONCLUSION

To conclude we would like to say it was of a great experience conducting our Summer Internship
in the SUPER77. Working on our study we came to know many things about the service industry and
how it work. We gained much more knowledge in marketing field as how its function, and as how
to approaching the customer along with the customer acceptation as to what customers wants and what
they don't want. How to approach them. Flow of proper communication from top to bottom and bottom
to top plays a very important role in any organization as timely providing information regarding the
customer if any quires is there by the end users to the company& feedback helps them to contribute to
the success of the company, as company can makes necessary changes where ever required and also to
come up with a solution to their quires. Also came to know how the health camps are organized with the
help of tie ups with schools, colleges as well as doctors also As to what is their needs and wants and how
they are meet also not meet and how the patients reacts to it later
 RECOMMENDATION

• Topromotethenewtechniquesofpromotionandbrandingproducts/serviceinthemarket.

• Tofind outways to makethe customer awareof thecompanyproducts.

• Toeducatetheendusersaboutthecompany‘sserviceandthebenefitsthatthecustomersand theyare goingto derive

out of it afterits usage.

• TounderstandthecompositionandtheshelflifeofvariousservicesofferedbySuper77company.

• Tounderstandtheobjectiveandusage of thisSuper77.

• Makethe employees behave properlyand friendlywith customers.