1.

Define Goals/Objectives:

Goal:
• Establish a renowned cake business known for its quality, creativity, and customer satisfaction.
Specific objectives:
• Become the go-to bakery for custom-designed wedding cakes in the local area.
• Increase online sales by 20% within the first year.
• Expand brand recognition through social media platforms with 5,000 followers on Instagram
within six months.

2. Determine Strengths and Weaknesses:

Strengths:• Exceptional baking skills and creative cake designs.

• Strong passion for customer service and attention to detail.
• Access to high-quality ingredients and reliable suppliers.
Weaknesses:• Limited brand awareness and market presence.
• Lack of experience in online marketing and social media management.
• Initial budget constraints for scaling up production and marketing efforts.

3. Develop Premises Regarding Future Conditions:

Anticipate positive scenarios:

• Increasing demand for specialty cakes due to growing trends in custom celebrations.
• Expansion opportunities through partnerships with local event planners and wedding venues.

Anticipate negative scenarios:

• Economic downturn affecting consumer spending on luxury items like custom cakes.
• Intense competition from established bakeries and online cake retailers.

4. Analyze and Choose Among Action Alternatives:

Possible actions:
• Invest in professional website development and online ordering system to reach a wider
customer base.
• Collaborate with local wedding planners and venues to showcase cake designs at bridal expos
and events.
• Launch targeted social media marketing campaigns to engage with potential customers and
showcase cake portfolio.

Evaluation criteria:
• Cost-effectiveness of each marketing strategy.
• Potential reach and impact on brand visibility.
• Alignment with company goals and target audience preferences.

Best alternative:
• Prioritize online marketing efforts to capitalize on the growing trend of e-commerce and reach
a broader audience of cake enthusiasts.

5. Implement the Plan and Evaluate Results:

Execution steps:
• Launch the new website with online ordering functionality and promote it through social media
channels.
• Participate in local wedding fairs and events to showcase cake designs and network with
potential clients.
• Monitor website traffic, online sales, and social media engagement metrics to measure the
effectiveness of promotional efforts.

5. Evaluation and adjustments:

• Regularly review sales data and customer feedback to identify areas for improvement.
• Adapt marketing strategies based on performance metrics and market trends.
• Continuously refine product offerings and customer experience to maintain competitiveness
and drive growth.
• By following this approach, the cake business can systematically set and achieve its goals while
effectively promoting its products and services to target customers.

"Our main aim is to make amazing cakes that everyone loves, known for their great taste,
creative designs, and ability to make customers happy. We have specific goals: to be the top
choice for custom wedding cakes in our area, increase our online sales by 20% in the first year,
and get 5,000 followers on Instagram within six months. We're really good at baking and
designing cakes, and we always put our customers first.

But, we know we have some challenges. Right now, not many people know about our brand, and
we're not very good at marketing online. Still, we have access to really good ingredients and
reliable suppliers.

Looking ahead, we see good things and some obstacles too. We think more people will want
custom cakes because parties and celebrations are changing. But we also worry about times
when the economy isn't doing well, and people might not spend as much on fancy cakes. And
there's a lot of competition out there from other bakeries and online cake shops.

To deal with all this, we've come up with a plan. We're going to make a professional website
where people can order cakes online, work with local wedding planners to show off our cakes at
bridal events, and use social media to reach out to potential customers and show them what we
can do.

By keeping an eye on how we're doing and changing our plans as we go, we're sure we can reach
our goals and become known for making the best cakes for any celebration."

Submitted to: Ma’am Christine Lagdameo

Submitted by: Althea Racoma&Alia Ranez