OBJECTIVES OF THE MARKETING STUDY

To determine which among the 4Ps (Product, Price, Place and Promotion) Theory in Marketing
greatly affect the buying preference/behavior of the identified target market to newly
developed/innovative product namely _____________________(mention the product) of
____________________(mention the proposed company).

Specifically, the marketing study will explore on the following areas:

1. To establish how/which demographic factors of the target market affect their buying
preference/behavior, namely the:

1) Age
2) Gender
3) Educational Attainment
4) Monthly Income/Allowance
5) Marital Status
6) Number of Dependents
7) Occupation
8) Residence (rural/urban)
9) Religion

2. To know which among the product features greatly affect the buying preference/behavior of the
target market, namely the:

1) Durability
2) Reliability
3) Appearance
4) Packaging
5) Design
6) Branding

3. To verify the theory of micro economics that price is negatively related to the demand of
__________ (name the product) – which means that the higher the price of the product the
lesser of its demand while the lower the price of the product the higher of its demand;

4. To illustrate that place (location where the product can be bought or product accessibility)
affects the buying preference/behavior of the target market;

5. To show that a certain promotional mix are most effective in enticing the target market to buy
the ____________product:

4.1 Tradition
4.1.1 Print Media
4.1.2 TV
4.1.3 Radio

4.2 Non-Traditional
4.2.1 Person
4.2.2 Event
4.2.3 Guerilla Marketing

4.3 Digital
4.3.1 Social Media
4.3.2 Affiliate Marketing

Note 1: Students should be given the leeway to choose which among the above mentioned
variables are applicable or relevant to their respective marketing research.