MIDLANDS STATE UNIVERSITY

FACULTY OF COMMERCE
DEPARTMENT OF LOGISTICS AND SUPPLY CHAIN

LSC236
PROMOTION AND PUBLIC RELATIONS MANAGEMENT
Tutorial Questions

Question 1

Sales promotion is one of the many aspects of promotional mix. Identify the seven aspects
and discuss how they are used by a logistics company of your choice. [25
Marks]

Question 2

Discuss the key success factors underlying a specific public relations campaign. Highlight the
public relations tools which can be utilized by an organization. [25
Marks]

Question 3

With specific reference to any organization of your choice demonstrate how it has benefited
from sponsorship as a promotional strategy. [25 Marks]

Question 4

You are a director to a specific logistics organization. Prepare a formal presentation to show
the 10 critical roles of promotion. [25 Marks]

Question 5

Discuss the role of agencies that perform specialised promotion services. [25 Marks]

Question 6

Demonstrate the relevance of the promotional strategy on the Product Life Concept (PLC) in
maximizing the supply chain performance. [25
marks]
Question 7

a. Compare and Contrast sales promotion and advertising. [10 Marks]

b. Justify how you would use one of the two for your specific organization. [15 Marks]

Question 8
Outline any five [5] forms of promotion and demonstrate how they contribute to procurement
[25 marks]
Question 9
Evaluate the any 5 five key elements of promotional strategy and exhibit how they contribute
to good procurement practice [25 marks]
Question 10
With the aid of a diagram explain the promotional planning strategy [25 marks]