Cats Adoption Campaign

We are going to raise awareness and try to get regular donations for “Cats Adoption”.
We will get more online mentions exposing and giving strategic points, creating web pages,
indicating the place where they will be housed, among other strategies, this will create a
recruitment of people and little by little they will come together for the benefit of the animals,
this will take a long process but in the end It will bring good news and benefits for everyone.
We will hook our audience by telling the steps that will be done and treated with the animals,
create a video explaining and giving good solutions and attention that they will have on a
daily basis.
Our target audience will be people who love kittens, teenagers and young people mainly,
since this new generation is creating awareness that animals are important and also have
laws. About engagement, we are going to achieve greater participation from teenagers and
young people through social networks, mainly the Tik Tok application, Instagram, and
WhatsApp. Ultimately these networks are the pioneers worldwide and can reach everyone. In
addition, we can also add flyers in some busier shopping centers.
Finally, we really hope this campaign can achieve all our goals and create awareness in many
people, so these innocent kittens can have a home.

Tania Tasilla Vasquez

Maria Gracia Castillo
Sergio Ricardo Rodriguez