Module 4: 003

"Reading Analytics"
Key Points
These are some key points you need to understand when you are running your ads and trying to
understand your analytics.
1. Keep a $100 daily budget
2. Continually cycle in new video ads
3. Never make decisions based off emotion, read the analytics, and make logical decisive actions

When to Kill
You need to pay attention to the break-even cost of your product. This will let you know how much you can
spend on ads before you are losing money. But you need to remember, breaking even is not a bad thing
since you are training your pixel to know what customers purchase your products, and you will be earning
points on your credit card. I would typically spend $5 or so over my break-even to see if I get a sale.

When to Cycle in New Video Ads

You want to make sure you always have at least 4-5 active video ads running in an ad group. So
whenever you kill an ad, you want to make sure to cycle a new and fresh one in its place.

Key Analytics & What They Mean

ROAS: Return on ad Spend - Amount of revenue earned for every dollar spent on advertising
Total Complete Payment: Amount of sales that the ad is responsible for
Cost per Complete Payment: How much does it cost you to acquire a sale
Complete Payment Rate: Percentage of watchers that have purchased
Value per Complete Payment: How much did the average customer spend (ex. shipping)
Total View Content: How many people clicked your ad to get to your website
Cost per View Content: How much it cost to get 1 person to click on your website
View Content Rate: Percentage of viewers that clicked on your website
Total Add to Cart: # of people who added a product to cart
Cost per Add to Cart: How much it cost to get someone to add a product to their cart
Total Initiate Checkout: # of people who got to the checkout screen