Computer Engineering Program Program: CMP

Academic Year: 2022/2023 Semester: Spring

Strategic
Course Code: GEN3252 Course Title:
Management
Day: Thursday Date: March 16th, 2023
Time: 10 minutes Full Mark: 10

Student name: Student code:

Instructions:
- Select the best answer for each question.
- One correct answer is equivalent to one mark.
One wrong answer results in a deduction of half of a mark.

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) Retrenchment would be an effective strategy when an organization 1) _______
A) is one of the stronger competitors in a given industry.
B) has shrunk so quickly that major internal reorganization is needed.
C) does not have a clearly distinctive competence and has failed to meet its objectives and
goals consistently over time.
D) is plagued by inefficiency, low profitability, poor employee morale and pressure from
stockholders to improve performance.
E) has decided to capitalize on opportunities, maximize threats, take advantage of strengths
and overcome weaknesses.

2) Which strategy should an organization use when its products are currently in the declining stage 2) _______
of the product's life cycle?
A) Related diversification
B) Divestiture
C) Backward integration
D) Unrelated diversification
E) Retrenchment

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
3) Market development includes introducing present products into new geographic areas. 3) True

4) Product development is a strategy that seeks increased sales by improving or modifying present 4) True
products or services.

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
5) When a domestic company first begins to export to India, it is an example of 5) _______
A) horizontal integration.
B) concentric diversification.
C) forward integration.
D) backward integration.
E) market development.

6) The ideal length of a vision statement is 6) _______

A) several sentences.
B) several paragraphs.
 C) one sentence.
D) one page.
E) as long as is necessary to convey the message.

7) The purpose of a mission statement is to declare all of these EXCEPT 7) _______

A) a reason for being.
B) an annual financial plan.
C) a statement of beliefs.
D) a statement of purpose.
E) whom an organization wants to serve.

8) Which of the following illustrates the self-concept component of a mission statement? 8) _______
A) Our emphasis is on North American markets, although global opportunities will be
explored.
B) In this respect, the company will conduct its operations prudently and will provide the
profits and growth which will assure our ultimate success.
C) To earn our customer's loyalty, we listen to them, anticipate their needs, and act to create
value in their eyes.
D) We are committed to leapfrogging ongoing competition within 1,000 days by unleashing
the constructive and creative abilities and energies of each of our employees.
E) To compensate its employees with remuneration and fringe benefits competitive with other
employment opportunities in its geographical area and commensurate with their
contributions toward efficient corporate operations.

9) Which question is NOT addressed in an effective mission statement? 9) _______

A) What are the updated balances of leading accounts on the firm's balance sheet?
B) Is the firm committed to growth and financial soundness?
C) Who are the firm's customers?
D) Are employees a valuable asset of the firm?
E) Geographically, where does the firm compete?

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
10) Raising the question "What is our business" may cause a realization of fundamental 10) True
disagreement among individuals who have worked together for a long time and who think they
know each other.