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So what makes companies more profitable than others?

A strong marketing presence can make a


company more profitable than others. Apple has a very strong marketing presence, which can be
compared to Microsoft's Vista, which had a very poor marketing presence, and is very likely the
cause of Apple's increased market share in the PC realm

want to give examples of profit vs profitability

Profitability is your potential to make a profit in a business. Profit is the actual difference
between what you spend and what you make in your business. It's money.

For instance an entrepreneur who has already built five successful businesses has a good
potential for profitability in a new business. But doesn't actually make a profit until sales exceed
expenses in the new business.

What most determines your profitability are the skills that you bring to your business. I recently
wrote a two-part article on business profitability that you can access from the resource box.

I list six vital skill sets for businesses. They are financial, idea generation, planning,
management, marketing, and customer relations.

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