"weschool Wolinokar Educaion

Roll No.

Date: 17-11-2022 Time: 02:30 to 03:45pm Duration: 1 Hrs 15 mins

Program: PGDM-ME Trimester: I Batch: 2022-2024

Course Code: ME 101 Course Name: Indian Media & Entertainment Business Max Marks: 30

Instructions: 1) Attempt AllQuestions

2) All questions are compulsory

0. Sub- Question BL of CO's Marks Q.

No. Q. Question Total
Marks
(a) What is the role of media today? Give your views with 3 1
examples 5
2 10

1 (b) What are the major constituents of the media sector? 3 1

Discuss 5
2

2 (a) State the key drivers of M&E Sector, discuss with 2 1

suitable examples 5
2 10

2 (b) Discuss the value chain of media & entertainment 3 5

industry
2

3 (a) Discuss the three types of Newspapers, with examples 3 1 5

of each type
2 10

(b) Write Short Notes on any 2 4 1 2.5

Philosophy of successful OTT platform

i. Discuss the statement Advertising causes 2 2.5
more harm Vs. good
Entertainment Industry

-Best of Luck