COMPANIES RELIANCE RETAIL

MARKET SHARE & COVERAGE 38%

TURNOVER 2.6 trillion Indian Rupees

PRODUCT
PRODUCT OFFERINGS PETROLEUM PRODUCTS
PETRO CHEMICALS
TEXTILES
CONSUMER GOODS
TELECOMMUNICATION SERVICES
NATURAL GAS
DIGITAL SERVICES

ADDITION OF NEW PRODUCT

INNOVATION LINES

PRICING STRATEGY COST BASED PRICING

COMPETITIVE PRICING

PENETRATION PRICING
PREMIUM PRICING
CONTRACTUAL PRICING

PLACE STRATEGY ONLINE AND OFFLINE PRESENCE

18000 STORES IN 7000+ CITIES

COLLABORATION & PARTNERSHIPS

STRATEGIC LOCATION

PROMOTION STRATEGY WORD OF MOUTH PROMOTION

FOCUS ON CSR ACTIVITIES

STRONG SOCIAL MEDIA PRESENCE

TIE UP WITH HOTSTAR DISNEY
D MART ADITYA BIRLA FASHION & LTD.

22% 3977 STORES

13,247 crore( last quarter) 117 billion Indian Rupees

GROCERIES VALUE BRANDS

HOUSEHOLD ESSENTIALS SUB PREMIUM BRANDS
APPARELS AND FOOTWEAR PREMIUM BRANDS
ELECTRONICS LUXURY BRANDS
KITCHEN AND DINING
HOME AND FURNITURE
TOYS AND GAMES
BEAUTY & PERSONAL CARE
SPORTING GOODS

PARTNERSJIP WITH SABYA SACHI & NIKHIL AND

- SHANTNU

EARLY PAYMENT PRICING CUT PRICING POINTS

LOWER PRICING STRATEGY VALUE FASHION FOCUS
MINIMAL FRILLS & LOW OPERATING
COSTS 18% TAX ON BRANDED APPARELS
5% MINIMUM DISCOUNT

ELIMINATION OF MIDDLEMAN 3977 STORES

PARTNERSHIPS, ACQUISITIONS AND JOINT
EFFECTIVE UTILISATION OF SPACE VENTURES

LOW DEBT COMPANY INDIRECT CHANNELS OF MARKETING

NEVER LEASES PROPERTY
CLUSTER BASED PENETRATION
APPROACH

HEAVY DISCOUNTS ADVERTISING CAMPAIGN

EVERYDAY LOW PRICES DIGITAL PRESENCE

CUSTOMER ENGAGEMENT
SHOPPERS STOP

86 STORES IN 40+ CITIES

26.6 billion indian rupees

MEN'S WEAR
WOMEN'S WEAR
KID'S WEAR
GIFTS
HOME FURNISHING AND DECORS
SISTER BRANDS

DEVELOPMENT OF NEW BEAUTY BRAND ARCELIA

COMPETITIVE PRICING
DISCOUNT AND SALES EVENT

PRICE RANGE
STRATEGIC PRICING FOR NEW ARRIVALS
TARGET CUSTOMER SEGMENTS

OMNI CHANNEL STRATEGY

REGIONAL DISTRIBUTION CENTERS

WIDE GEOGRAPHICAL PRESENCE

SHIFT TOWARDS PREMIUMISATION

COMMUNICATION STRATEGY
GOURILLA MARKETING

GIFT VOUCHERS
ADVERTISING