CAMPUS JOURNALISM

PIONEERED BY THE RIVALRY BETWEEN JOSEPH PULITZER AND WILLIAM RANDOLPH HEARST, 1896

This is simply sensationalizing

a story or an issue. It is a type
of journalism that presents
little or no legitimate well
researched news and instead
uses eye-catching headlines
to sell more newspapers.

Techniques may include

exaggerations of news events,
scandal-mongering or
sensationalism.
PHOTO FROM POPULAR SOURCE
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The new journalists expanded the definition of

journalism and of legitimate journalistic reporting
and writing techniques.

They also associated journalism with fiction when

The new journalism is a they described their work with phrases such as
subjective approach to "nonfiction novel" and "narrative techniques of
journalistic writing fiction." In so doing, they ignited a debate over how
prevalent in the United much like a novel or short story a journalistic piece
States during the 1960’s could be before it began violating journalism's
and 70’s. commitment to truth and facts.
The purpose of New Journalism is to inform, entertain, and even influence
the reader. New Journalism is said to relay truth rather than facts by
adding a personal perspective from the author. For this very reason, New
Journalism was criticized. Some said that reporting should by objective in
order to deliver facts and figures to readers so that they could make
decisions on their own. However, some events are easier to process and
evaluate if they have been told, with personality and emotion, by the
writer. New Journalism is not only written with more personality than
traditional journalism, but it contains more novel-like elements. Some
important components of New Journalistic pieces include dialogue,
character development, unique point-of-view, setting, and details that
appeal and engage all five senses. All of these elements combined create
New Journalism at its core.
 Most advocacy journalists reject the
supposed objectivity of the
mainstream press as a practical
impossibility, and some others take
the position that the economic
censorship exerted by corporate
sponsors is no different from political
censorship.

CAMPUS JOURNALISM
This is a genre of journalism that, unlike propaganda, is fact-based but supports a specific point of
view on an issue. Arguably, advocacy journalists serve the public interest in a way similar to
muckrakers or whistle blowers.

Advocacy journalists are expected to focus on stories dealing with corporate business practices, government policies, political corruption and social issues.
It emphasizes imaginative, stylized
writing of stories and considers
newspapers as "the literature of
immediate fact.“ Aims to inform and
immerse audience in the story.
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 IN CAMPUS JOURNALISM

This is giving the reporter's

opinion rather than the fact. It
may also mean the expanding
of news about an insignificant
happening to give publicity to a
subject.

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Poor: Lt. Post is exceptionally well qualified
for the position.

Improved: Lt. Post, with a degree in law, has

eight years of experience as a Navy legal
officer.
Poor: An interesting program is planned for
tonight at the Officers’ Club.

Improved: Here is tonight’s program at the

Officers’ Club."
Another example:

1. Because the team is poorly coached, the team loses

most games they play.

2. "I think the team would perform better with the right
direction and stronger coaching," said the player.
Reference:

Bulusan, Ferdinand, Campus Journalism Within Your

Reach, 2016