1.2 Introduce shortly about the firm.

FPT Digital Retail Joint Stock Company

 FPT Digital Retail Joint Stock Company (referred to as FPT Retail) was
established in 2012 in Vietnam, is an affiliate company of FPT Corporation, owns
2 retail chains, FPT Shop, F.Studio. By FPT and a subsidiary company, FPT Long
Chau Pharmaceutical Joint Stock Company.
 During the past many years, with tireless efforts, loyal to the policy of "dedicated
to serving customers", FPT Retail is determined to operate, build a customer
service style for all business segments. whether new or old, taking that as a
foundation for sustainable growth, perfecting the image of a close, friendly brand
and aiming to serve customers is a top priority.
 2012: In March 2012, Digital Retail Joint Stock Company was established, one of
07 companies under FPT Corporation.
 2013: In December 2013, FPT Shop officially reached 100 stores
 2014: FPT Shop reached 200 stores across 63 provinces. Become a direct importer
of genuine iPhone.
 2015: FPT Shop achieved the fastest growth rate compared to other companies
under the same FPT Joint Stock Company with a revenue increase of 50%
compared to 2014, profit before tax increased by 338.7%
 2016: FPT Shop reached 385 stores across 63 provinces. Online revenue doubled,
reaching more than 1,000 billion VND. Opening 80 Apple corner experience
zones nationwide
 2017: FPT Retail was honored in the following awards:
Top 4 retailers in Vietnam (Ministry of Industry and Trade)
Top 500 retailers in Asia - Pacific (Retail Asia), (Euromonitor)
Became a public company from June 2017
The company has 473 stores nationwide (including FPT Shop and F.Studio)
 2018: In the third quarter, FPT Retail established a subsidiary, FPT Long Chau
Pharmaceutical with a charter capital of 100 billion VND, of which FPT Retail
contributed 75% of the charter capital. During the year, FPT Retail was also
honored to receive many awards:
Top 10 Prestigious Retailers 2018 voted by Vietnam Report, honored as Vietnam's
Strong Brand for 6 consecutive years from 2013 to 2018 organized by Vietnam
Economic Times
Top 4 leading retailers in Vietnam (Ministry of Industry and Trade). Top 500
leading retailers in Asia - Pacific (Retail Asia), (Euromonitor). Became a public
company from June 2017 At 31/12/2017. The company has 473 stores nationwide
(including FPT Shop and F.Studio)
Top 500 largest enterprises in Vietnam (Vietnam Report).
As of August 2018, FPT Retail is in the Top 5 leading retailers in Vietnam. Top
500 leading retailers in Asia - Pacific (Retail Asia). In November 2018, FPT Retail
was ranked in the Top 10 prestigious retailers surveyed by Vietnam Report Joint
Stock Company (Vietnam Report) and Vietnamnet online newspaper.
 2019: FPT Retail was honored in the following awards:
Top 3 reputable companies in the retail industry (Vietnam Report)
Top 500 most profitable enterprises (Vietnam Report)
Top 10 Trust and Use Enterprises (VnEconomy)
Top 50 best listed companies (Forbes Vietnam)
Top 50 most effective companies in Vietnam (Investment Bridge)
Top 100 largest public companies (Forbes Vietnam)
In November 2019, the company completed the plan to open 70 Long Chau
pharmacies 1 month ahead of schedule
 2020: FPT Retail was honored in the following awards:
Top 5 reputable companies in the retail industry (Vietnam Report)
Top 500 fastest growing enterprises in Vietnam (Vietnam Report). Top 500
largest enterprises in Vietnam (Vietnam Report)
FPT Shop ranked 1st in "Top 10 First Brands on Social Networks" (Socialbakers)
In December 2020, Long Chau pharmacy chain surpassed 200 stores nationwide
 2021: FPT Retail was honored in the following awards:
Vietnam's strong brand 2021 (Vietnam Economic Review)
Top 10 Reputable Retail Companies in 2021 (Vietnam Report and VietNamNet)
Top 3 listed companies with the most favorite IR activities by investors in 2021
(Vietstock, Vafe Association and FiLi Newspaper)
Set an 'all-time record' for selling iPhone 13 Series in Vietnam market
In December 2021, Long Chau drugstore chain surpassed 400 stores in 53
provinces and cities and became the leading pharmacy chain in the retail pharmacy
chain market with a market share of 45% (according to statistics from suppliers). )
 2022: FPT Retail was honored in the following awards:
Top 10 Strong Brands 2022 - Retail for the 9th time in a row.
Ranked 2nd in Top 10 Prestigious Retail Companies in 2022 for the 6th
consecutive time.
Top 3 Mid Cap with IR activities most loved by Investors & Top 3 Mid Cap with
IR activities most appreciated by Financial Institutions in 2022 at IR Awards
2022.
FPT Long Chau for the first time reached the Top 10 Vietnam Trust in 2022.
FPT Long Chau is the first pharmacy chain to be honored as the Typical Digital
Transformation Enterprise 2022
FPT Retail rapidly transformed the sales system: from traditional POS, SAP to
modern and more flexible OMS. FRT has brought the entire retail system to the
Cloud in the fastest time with the project of the century "launching a billion-dollar
company to the cloud".
FPT Long Chau is the first pharmacy system to distribute the special drug for
Covid-19 treatment, Molnupiravir, specializing in supporting cancer treatment
according to hospital prescriptions.
In December 2022, FPT Long Chau reached 1,000 pharmacies, becoming the first
and only pharmacy chain covering 63 provinces and cities and reaching 1 million
app users.
a. Core values:
Serving customers is the number 1 priority, perfecting service quality,
enthusiastic, honest, sincere staff, helping customers to be satisfied.
 Quality: Prestige and responsibility are always at the forefront to ensure
quality, giving customers absolute peace of mind when shopping for
technology products.
 Reliability: The word "credibility" always focuses on brand
development activities, a solid foundation of trust for customers and
reliable partners with technology companies
 Friendlinessc: The image of FPT Retail being customer-friendly and
active in social community activities is the long-term direction.
 Care: Serving customers is the number 1 priority, perfecting service
quality, enthusiastic, honest, sincere staff, helping customers to be
satisfied.
b. Vision
Along with the development of society and the technology market, FPT Digital
Retail Joint Stock Company has been and will make continuous efforts to
become a reputable partner for leading digital manufacturers. leading in the
world, and at the same time a reliable destination for Vietnamese customers.
c. Mission
With the goal of expanding store coverage nationwide, FPT Digital Retail Joint
Stock Company aims to become the leading retail system of Digital
Telecommunication products in Vietnam. Along with its growing scale, FPT
Shop will provide all classes of customers with a positive shopping experience,
from high quality genuine Digital products, competitive prices with customer
care services. friendly, guaranteed by the reputation of the business.
Main business areas of the Company: (Lĩnh vực kinh doanh của công ty)
FPT Digital Retail Joint Stock Company is a company specializing in
trading technology devices such as: Mobile phones, Apple products, Personal
computers, Tablets, Accessories and other services. The company currently owns
02 retail chains, FPT Shop and F.Studio with nearly 482 stores across 63
provinces.
About FPT Shop:
Established in August 2007, FPT Shop is a retail chain of mobile digital
products including mobile phones, tablets, laptops, accessories and technology
services… FPT Shop is a system. The first retailer in Vietnam to be granted ISO
9001:2000 certificate on quality management according to international standards.
Currently, FPT Shop is the second largest retail chain in the technology retail
market.
 Besides FPT Shop, FPT Retail also owns the F.Studio by FPT chain of
official Apple stores in Vietnam at the highest level, specializing in selling
genuine Apple products. FPT Retail is the first company to have a retail chain with
Apple's standard store model, including: AAR (Apple Authorized Reseller) and
iCorner, giving customers a great space to experience unique technology products.
Apple's uniqueness and sophistication with the most friendly and superior sales
and customer service quality.
Retail chain FPT Shop: is a chain specializing in retailing mobile digital
products including mobile phones, tablets, laptops, accessories and technology
services, etc. FPT Shop is the first retail system in Vietnam to be granted the ISO
9001:2000 certificate on quality management according to international standards.
Currently, FPT Shop is the second largest retail chain in the technology retail
market after the Mobile World chain of stores. The chain of stores FPT Shop sells
products of many different brands such as Samsung, Oppo, Sony, Nokia, Dell, HP,
Lenovo, etc.
F.Studio chain of stores: Is a premium Apple authorized retail chain in
Vietnam, specializing in providing genuine Apple products and accessories. PT
Retail is the first company to have a retail chain with a full Apple store model
including: Level 1 is APR (Apple Premium Reseller), Level 2 AAR (Apple
Authorized Reseller) and iCorner. Focused products such as Iphone, Ipad,
Macbook, Apple Watch and genuine Apple accessories. As of December 31, 2017,
FPT Retail owns 12 F.Studio store chains.
About FPT Long Chau:
Under FPT Digital Retail Joint Stock Company - a member of FPT
Corporation, FPT Long Chau Pharmacy is one of the leading prestigious
pharmaceutical retail chains in Vietnam. FPT Long Chau specializes in providing
a variety of genuine pharmaceuticals, medical instruments, functional foods,
pharmaceuticals, cosmetics, etc.
With the advantage of competitive prices, full supply of genuine health care
products, standard product quality and a team of highly qualified and well-trained
pharmacists, FPT Long pharmacy Chau is a reputable and reliable address for all
Vietnamese users. Owning a system of more than 1,000 pharmacies, FPT Long
Chau became the first and only pharmacy chain covering 63 provinces and cities
in Vietnam.
o Mission
FPT Long Chau pharmacy system always wishes to take care of and serve
the community's health with the best quality and reasonable price.
o Core values
1. Good quality - Top prestige
All pharmacies under the system meet Good Drug Practices - GPP
standards, with a team of qualified and experienced pharmacists.
Commitment to consulting customers according to the 4 correct criteria:
Right medicine
 Right dose
Right way
Correct price
All drugs and products at FPT Long Chau pharmacy chain are imported
from genuine, quality controlled according to strict process and sold at the listed
price.
2. Customers are the focus
FPT Long Chau pharmacy constantly improves service quality from the
smallest things, in order to improve the customer experience and bring the most
satisfaction to customers.
24/7 drug consultation
Support return and exchange for orders within 30 days
Delivery
Headquarters 261-263 Khanh Hoi, Ward 05, District 4, HCMC
Phone number (+84-28) 7302 3456
Website http://frt.vn và www.fptshop.com.vn
Current charter capital 400.000.000.000 (Four hundred billion dong)
Number of shares listed 40.000.000 (Forty million shares)
Listing consulting organization Saigon Securities Joint Stock Company (SSI)
Business registration certificate No. 0311609355 issued by the Department of Planning
and Investment of Ho Chi Minh City for the first time on March 8, 2012 and changed
for the 45th time on December 25, 2017.

Competitor:
Mobile World Company Limited. The company's main areas of activity include:
buying, selling and repairing mobile phones, digital devices and e-commerce
related fields.
Thegioididong.com has received many awards voted by consumers as well as
partners for many years. Some notable awards:
• Top 500 retailers in Asia - Pacific 2010
• Top 5 fastest growing sellers in Asia - Pacific 2010
• Top 500 Fast Vietnam 2010 (Thegioididong.com is in the top 4)
• Most trusted retailer for 4 consecutive years 2007, 2008, 2009, 2010 (Vietnam
Mobile Awards)
• Mobile phone retailer with the widest range of products
• Mobile phone retailer with the best customer care and support
• Award of famous brand in Vietnam in 2008 according to consumers' perception
granted by Vietnam Chamber of Commerce and Industry
• Retailer of the Year Award organized by PCWord Vietnam newspaper
• Certificates of merit and certificates awarded by government agencies