Corporate communication is the perception of a company by creating a brand

identity and maintaining communication with the general public. Corporate

communication teams build the company image, communicate with internal and
external audiences to maintain a positive reputation in the industry, and bridge the
gap between employees and management. A company’s corporate
communication strategy can go a multitude of ways often consisting of written
(website, press releases, memos), verbal (interviews, videos, press conferences)
and visual (photographs, infographics, illustrations). It highlights and aims to
increase communication between an organization’s leadership team and the
employees. Corporate communications is an incredibly broad field, which means it
can be difficult to strictly define. At its core, the definition of corporate
communications is the variety of ways a business or organisation communicates
with its various audiences, both internal and external. These audiences will likely
include:

Customers/leads

Employees

Stakeholders/investors

Partners

Suppliers

Media

Government bodies

The general public

What is Internal Communication?

Internal Communication focuses on messages and information sharing within a
company. It includes communication from executives down to employees as well
as inter-departmental messages. Examples of internal communication includes:

Internal newsletters

Team meetings

Untitled 1
 Knowledge management tools

What is External Communication?

External Communication focuses on the company’s branding and messaging to
the outside audience. In current times, it’s not only press coverage but also social
media that pushes out the company’s messaging. Examples of external
communication include:

Press releases

Press conferences

Advertising

COMMUNICATION AIDS
A communication aid helps an individual to communicate more effectively with
people around them. Communication Aids are used to help people express
themselves and are a form of
Augmentative and Alternative Communication (AAC). Individuals typically use
communication aids to solve communicative challenges in a limited number of
situations. Some individuals need to rely more heavily on AAC due to physical
disabilities, medical complications, or other speech and language disabilities that
limit how much speech they are able to produce. These strategies may be used
along with vocalizations, facial expressions speech, word approximations,
gestures and sign language. They enable individuals to use these forms of AAC
more intelligibly and specifically than they could with speech, gestures, and facial
expressions alone.
There are two main types of AAC system: Unaided Communication and Aided
Communication.
Unaided communication does not use additional equipment. People typically use
body language, gesture, vocalisation or signing.
Aided communication uses equipment – this can range from low-tech to hi-
tech methods and often uses pictures and symbols instead of, or together with
words. Alternative hardware options are available to provide access.

Untitled 2
 Corporate communication helps in
Brand Awareness (Corporate Identity)

Brand Credibility (Corporate Reputation)

Brand Talent

Employee Engagement
Employee Productivity

Types of communication aids

Communication aids are often called augmentative or alternative communication
aids or AAC. There are a broad range of AAC devices, these include:

charts with pictures, symbols, letters or words

simple single message voice output devices

applications that run on tablets and mobile phones

complex dedicated communication devices including a range of access

options such as joystick, switch and eye gaze

Untitled 3