Ice Cream in Peru

Ice Cream in Peru
Euromonitor International
June 2023
ICE CREAM IN PERU Passport i
LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2023 DEVELOPMENTS ............................................................................................................... 1
Significant growth of ice cream sales thanks to resumption of society, greater distribution, as
well as investments in operational improvement and innovations ............................................. 1
Take-home ice cream continues to grow, although at A slower rate than impulse ice cream,
consolidating its presence at home and reinforced by new flavours ......................................... 1
Nestlé Peru consolidates its outright lead through constant investments in production
improvements, product innovation and wider distribution ......................................................... 2
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Ice cream sales grow in the forecast period thanks to higher demand and greater dynamism
among industry players, with innovations and production improving ........................................ 2
Small brands become more dynamic despite Nestlé’s outright lead, enabling small brands to
achieve A greater share ............................................................................................................ 3
Street stalls sees recovery in line with rising demand and the growing use of electronic wallets
for digital payments ................................................................................................................... 3
CATEGORY DATA ....................................................................................................................... 3
Table 1 Sales of Ice Cream by Category: Volume 2018-2023 .................................. 3
Table 2 Sales of Ice Cream by Category: Value 2018-2023 ..................................... 4
Table 3 Sales of Ice Cream by Category: % Volume Growth 2018-2023.................. 4
Table 4 Sales of Ice Cream by Category: % Value Growth 2018-2023..................... 5
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023................... 5
Table 6 Sales of Impulse Ice Cream by Format: % Value 2018-2023 ....................... 5
Table 7 NBO Company Shares of Ice Cream: % Value 2019-2023 .......................... 6
Table 8 LBN Brand Shares of Ice Cream: % Value 2020-2023................................. 6
Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023 ............ 7
Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023 ................... 7
Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023 ....... 7
Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023 ............. 8
Table 13 Distribution of Ice Cream by Format: % Value 2018-2023 ........................... 8
Table 14 Forecast Sales of Ice Cream by Category: Volume 2023-2028 ................... 9
Table 15 Forecast Sales of Ice Cream by Category: Value 2023-2028 ...................... 9
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-
2028 ........................................................................................................... 10
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2023-
2028 ........................................................................................................... 10
© Euromonitor International
ICE CREAM IN PERU Passport 1
ICE CREAM IN PERU

KEY DATA FINDINGS
▪ Retail value sales increase by 22% in current terms in 2023 to PEN957 million
▪ Impulse ice cream is the best performing category in 2023, with retail value sales growing by
27% in current terms to PEN581 million
▪ Nestlé Perú SA is the leading player in 2023, with a retail value share of 83%
▪ Retail sales are set to grow at a current value CAGR of 7% (2023 constant value CAGR of
4%) over the forecast period to PEN1.3 billion
2023 DEVELOPMENTS
Significant growth of ice cream sales thanks to resumption of society,

greater distribution, as well as investments in operational improvement
and innovations
Ice cream sales recorded significant growth in 2022, with this trend set to continue in 2023,
both in volume and value terms, helping the category to exceed pre-pandemic sales. This
significant growth will mainly be due to the full resumption of society and the return of impulse
purchases, as people are able to socialise once more and engage in recreational activities, such
as visit beaches and parks. It is for this reason that impulse ice creams will record the strongest
growth.
Another factor that has contributed to higher sales is the effort that the main players continue
to make, especially the category leader, to expand their distribution and increase their presence
to more points of sale.
Likewise, it is appreciated that the main players in the market will continue making
investments to improve their productive operations and distribution capacity, with which they
seek to offer better quality products and benefit from greater efficiencies. These investments will
be dependent on the financial clout of each company, where naturally the leader D'onofrio from
Nestlé Peru stands out. These investments will also be orientated towards the launch of new
products, in order to remain attractive to consumers.
It is worth mentioning that this growth will contribute to the increase in per capita consumption
of the category, which was estimated at 1.8 litres per year before the pandemic, while as of
2022 it was estimated at 2.0 litres per year.
Take-home ice cream continues to grow, although at A slower rate than

impulse ice cream, consolidating its presence at home and reinforced
by new flavours
Take-home ice cream has continued to grow since the significant boost it received during the
pandemic as families became accustomed to consuming ice cream inside their homes as
COVID-19 restrictions limited their freedom of movement. This growth, however, has been lower
than that of impulse ice cream, the demand for which grew significantly more since 2022. The
popularity of take-home ice cream is expected to remain sticky among householders and will
gain further penetration, because comparatively, more take-home ice cream will be consumed
at home.
Alongside this development, the main brands have developed new products, such as
innovations of D'onofrio via its emblematic brands Sublime, Princesa and Morochas and even
the various flavours of Frio Rico. As a result, these brand extensions offer familiar ice cream
versions of highly valued products from their chocolate confectionery, cookies, or impulse ice
cream ranges including Frio Rico in cone, which can also be found in 1-litre containers.
Nestlé Peru consolidates its outright lead through constant investments

in production improvements, product innovation and wider distribution
Nestlé Peru, with its D'onofrio brand, remains the undisputed leader in the category, setting
trends thanks to its different products and constant innovations. To do this, it makes significant
annual investments, which in the last two years of the review period, led it to launch a new
distribution centre, incorporate technology in its ice cream factory such as a new production line
to improve shapes and textures. This in turn facilitated an improvement in the quality of its
products, as well as helped it to launch a new line of palettes with improved texture and
creaminess. It has also improved the cooling line at the factory so that the products reach the
points of sale in better condition.
Nestlé Peru strives to introduce between eight and 10 new products a year, which includes
new flavours in its classic brands. These include its Frio Rico cones, Sin Parar, BB, Frio Rico in
cone, or completely new products such as Frio Rico in palette in vanilla with almonds or passion
fruit or chocolate flavours. It also has innovative products for children such as Big Bang, which is
an ice cream with effervescent confectionery that gives the impression of exploding in the
mouth. It also produces Zoorpresa palette, which is also for children and features attractive
images of zoo animals. Among its other innovations, it has also launched a new line of take-
home ice cream Nature's Heart, which offers vegan products in a half-litre format.
Distribution is also an important factor for Nestlé Peru. The company not only works to
expand its coverage and reach more points of sale, especially small local grocers, it also invests
in installing larger freezers to be placed in these points of sale, as small local stores now not
only sell impulse ice cream, but also take-home ice cream to make it easier for households to
buy family formats at points of sale near their homes and to consume them at home.
PROSPECTS AND OPPORTUNITIES
Ice cream sales grow in the forecast period thanks to higher demand
and greater dynamism among industry players, with innovations and
production improving
It is expected that sales of ice cream will continue to grow significantly in the forecast period,
both in volume and value terms. The main players will continue to make significant efforts,
especially the category leader, therefore the category is set to be highly dynamic even if it is to
cover current demand. Growth is expected to be higher in single portion dairy ice cream as
consumers who have resumed their normal lifestyles will seek to consume more ice cream on
impulse, for which it is anticipated that various brands will continue to invest in this category.
The climatic factor of higher temperatures could also influence an increase in sales, which
could be significantly evident in 2023 and the following year, due to the strong heat that has
been experienced in Peru, and which could extend the summer season. Moreover, given that
there have been no extreme winters in recent years, it is likely that the consumption of ice
cream could become less seasonal.
One aspect that could negatively affect sales, however, is the economy as the low level of
growth of the Peruvian economy and lack of formal employment could lead consumers to
prioritise their expenses towards the most essential products. Therefore, the pleasure of
consuming ice cream could become less frequent or be characterised by lower quantities.
Small brands become more dynamic despite Nestlé’s outright lead,

enabling small brands to achieve A greater share
Although the outright leadership of Nestlé Peru makes it difficult for other competitors to stand
out in their commercial activities, small brands are also showing significant dynamism and
achieving a greater presence in the category. They are also offering attractive products that can
be established in alternative options for consumers, generally at more competitive prices. This
could enable them to gain share and contribute to category growth over the forecast period.
Artika and Yamboly will endeavour to reach more points of sale, not only via small local
grocers, but also modern grocery retailers. For instance, Artika is found in Oxxo convenience
stores, while Yamboly is present in Tambo+ convenience stores as well as in Dollar City,
generally with freezers next to a D'onofrio freezer, which are present in all modern channels and
in many small local grocers.
Likewise, the important performance of private label products, especially in take-home ice
cream formats, have led to a wider offering in varieties and flavours, such as Cencosud with its
Dulce Pasión, Wong, Metro and Cuisine & Co, as well as Tottus Hypermarkets with its Tottus
and Peruvian Supermarkets with its Bell private label.
Street stalls sees recovery in line with rising demand and the growing
use of electronic wallets for digital payments
Street stalls/kiosks in ice cream in Peru has always been a very important channel in enabling
the product to reach consumers. Ice cream carts are active in this channel, as well as people
who walk with refrigerated boxes slung over their shoulders through streets and beaches. This
channel was greatly affected by the pandemic due to the prohibition of the free movement of
people, as well as the concern of consumers to eat ice cream on the go for fear of COVID-19
contamination. The reduction of restrictions on the mobility of people and their return to normal
activities outside the home has boosted this channel significantly since 2022, although it has yet
to recover to pre-pandemic sales levels.
The dynamism of the category and product innovations will contribute to the fact that street
stalls/kiosks could grow significantly, which will be especially important for the D'onofrio brand.
This brand is concerned about maintaining the image of the street vendor with the
corresponding uniform, the use of the traditional trumpets that announce their passage through
the streets and beaches, and in case of ice cream carts, umbrellas, all of which feature well
designed branding.
Another factor that could contribute to its greater dynamism is that ice cream vendors have
been successfully using electronic wallets to facilitate consumers’ digital payments, such as
Yape and Plin, in order to capture consumers who do not use money and prefer digital
payments.
CATEGORY DATA
Table 1 Sales of Ice Cream by Category: Volume 2018-2023
million litres
2018 2019 2020 2021 2022 2023
-- Multi-Pack Water Ice - - 0.0 0.0 0.2 0.2
Cream
-- Bulk Water Ice Cream 1.1 1.3 1.4 1.5 1.8 1.9
- Take-Home Water Ice 1.1 1.3 1.5 1.5 1.9 2.1
Cream
-- Multi-Pack Dairy Ice - 0.3 0.4 0.4 0.6 0.6
Cream
-- Ice Cream Desserts 3.3 3.2 3.5 3.8 4.2 4.3
-- Bulk Dairy Ice Cream 7.9 8.8 10.5 11.0 12.4 13.1
- Take-Home Dairy Ice 11.2 12.3 14.4 15.2 17.1 18.1
Cream
Take-Home Ice Cream 12.3 13.5 15.8 16.7 19.0 20.1
Unpackaged Ice Cream - - - - - -
Plant-based Ice Cream - - - - - -
- Single Portion Water 3.0 3.2 3.0 2.8 3.3 3.8
Ice Cream
- Single Portion Dairy 20.2 21.3 18.6 15.3 19.2 22.3
Ice Cream
Impulse Ice Cream 23.2 24.5 21.6 18.1 22.5 26.1
Frozen Yoghurt 0.9 0.1 - - - -
Ice Cream 36.4 38.2 37.4 34.8 41.5 46.2
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2 Sales of Ice Cream by Category: Value 2018-2023
PEN million
2018 2019 2020 2021 2022 2023
-- Multi-Pack Water Ice - - 0.8 1.2 1.7 2.0

Cream
Cream
-- Multi-Pack Dairy Ice - 8.2 14.5 17.5 24.2 28.5
Cream
Cream
Ice Cream
Ice Cream
Frozen Yoghurt 11.3 1.8 - - - -
Ice Cream 567.7 618.9 606.6 581.2 787.5 957.1
Table 3 Sales of Ice Cream by Category: % Volume Growth 2018-2023
% volume growth
2022/23 2018-23 CAGR 2018/23 Total
-- Multi-Pack Water Ice Cream 7.0 - -

-- Bulk Water Ice Cream 6.3 11.5 72.7
- Take-Home Water Ice Cream 6.4 13.7 89.8
-- Multi-Pack Dairy Ice Cream 13.2 - -
-- Ice Cream Desserts 4.4 5.4 30.1
-- Bulk Dairy Ice Cream 5.8 10.7 66.2
- Take-Home Dairy Ice Cream 5.7 10.0 61.1
Take-Home Ice Cream 5.7 10.4 63.6
Unpackaged Ice Cream - - -
Plant-based Ice Cream - - -
- Single Portion Water Ice Cream 13.8 4.9 26.9
- Single Portion Dairy Ice Cream 16.5 2.0 10.6
Impulse Ice Cream 16.1 2.4 12.7
Frozen Yoghurt - - -
Ice Cream 11.4 4.9 27.2
Table 4 Sales of Ice Cream by Category: % Value Growth 2018-2023
% current value growth

2022/23 2018-23 CAGR 2018/23 Total
-- Multi-Pack Water Ice Cream 20.7 - -

-- Multi-Pack Dairy Ice Cream 17.9 - -
Ice Cream 21.5 11.0 68.6
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
ranking
2018 2019 2020 2021 2022 2023
Vanilla 1 1 1 1 1 1
Chocolate 3 2 2 2 2 2
Lúcuma 4 4 3 3 3 3
Strawberry 2 3 4 4 4 4
Table 6 Sales of Impulse Ice Cream by Format: % Value 2018-2023
% retail value rsp

2018 2019 2020 2021 2022 2023
Cones 3.7 3.7 3.7 3.7 3.7 3.7

Sticks 85.6 85.6 85.5 85.6 85.6 85.6
Others 10.7 10.7 10.7 10.7 10.7 10.7
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 7 NBO Company Shares of Ice Cream: % Value 2019-2023
% retail value rsp

Company 2019 2020 2021 2022 2023
Nestlé Perú SA 85.8 84.5 81.2 82.2 82.9

Helados Artika SRL 2.2 2.1 1.7 2.4 3.0
Hipermercados Tottus SA 2.0 2.6 3.1 3.0 2.9
Cencosud SA 1.8 2.2 2.7 2.7 2.6
Helatonys SA 1.1 0.6 0.6 0.9 1.1
Supermercados Peruanos SA 0.3 0.4 0.5 0.5 0.5
Cencosud Retail Peru SA - 0.2 0.3 0.4 0.5
Heladeria Fragola SA 0.3 0.3 0.3 0.2 0.1
Cremolatti SA 0.8 0.9 1.0 0.1 -
Industria de Alimentos 0.9 0.7 0.6 0.1 -
Trendy SA
Others 4.8 5.6 8.0 7.5 6.3
Total 100.0 100.0 100.0 100.0 100.0
Table 8 LBN Brand Shares of Ice Cream: % Value 2020-2023
% retail value rsp

Brand (GBO) Company (NBO) 2020 2021 2022 2023
D'onofrio (Nestlé SA) Nestlé Perú SA 82.1 78.4 79.6 80.4

Artika Helados Artika SRL 2.1 1.7 2.4 3.0
Tottus (Private Label) Hipermercados Tottus SA 2.6 3.1 3.0 2.9
Alaska (Nestlé SA) Nestlé Perú SA 2.4 2.9 2.6 2.5
Wong (Private Label) Cencosud SA 1.2 1.5 1.4 1.3
Yamboly Helatonys SA 0.6 0.6 0.9 1.1
Metro (Private Label) Cencosud SA 0.7 0.8 0.9 0.9
Bell's Supermercados Peruanos SA 0.4 0.5 0.5 0.5
Cuisine & Co Cencosud Retail Peru SA 0.2 0.3 0.4 0.5
(Cencosud SA)
Dulce Pasión (Private Cencosud SA 0.3 0.4 0.4 0.4
Label)
Fragola Heladeria Fragola SA 0.3 0.3 0.2 0.1
Trendy (Industria de Cremolatti SA 0.9 1.0 0.1 -
Alimentos Trendy SA)
Helados Trendy Industria de Alimentos 0.7 0.6 0.1 -
Trendy SA
Pezi Duri (Nestlé SA) Nestlé Perú SA - - - -
Others Others 5.6 8.0 7.5 6.3
Total Total 100.0 100.0 100.0 100.0
Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
% retail value rsp

Company 2019 2020 2021 2022 2023
Nestlé Perú SA 93.8 94.5 90.8 91.2 91.2

Cencosud Retail Peru SA - 0.3 0.5 0.7 0.8
Helatonys SA 1.1 0.3 0.3 0.4 0.6
Industria de Alimentos 1.3 1.2 1.1 0.1 -
Trendy SA
Others 0.9 0.9 5.0 4.5 3.6
Total 100.0 100.0 100.0 100.0 100.0
Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
% retail value rsp


Cuisine & Co Cencosud Retail Peru SA 0.3 0.5 0.7 0.8
(Cencosud SA)
Helados Trendy Industria de Alimentos 1.2 1.1 0.1 -
Trendy SA
Others Others 0.9 5.0 4.5 3.6
Total Total 100.0 100.0 100.0 100.0
Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
% retail value rsp

Company 2019 2020 2021 2022 2023
Nestlé Perú SA 69.7 69.1 69.7 69.9 70.0

Hipermercados Tottus SA 6.1 6.5 6.9 7.1 7.4
Cencosud SA 5.4 5.7 5.9 6.3 6.6
Helatonys SA 1.0 1.0 0.9 1.5 2.0
Supermercados Peruanos SA 0.9 1.0 1.2 1.3 1.3
Heladeria Fragola SA 0.9 0.8 0.7 0.5 0.3
Cremolatti SA 2.5 2.4 2.2 0.4 -
Others 12.8 12.7 11.7 11.7 10.6
Total 100.0 100.0 100.0 100.0 100.0
Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
% retail value rsp


Tottus (Private Label) Hipermercados Tottus SA 6.5 6.9 7.1 7.4
Alaska (Nestlé SA) Nestlé Perú SA 6.0 6.3 6.2 6.2
Wong (Private Label) Cencosud SA 3.1 3.2 3.4 3.4
Metro (Private Label) Cencosud SA 1.8 1.9 2.0 2.3
Bell's Supermercados Peruanos SA 1.0 1.2 1.3 1.3
Dulce Pasión (Private Cencosud SA 0.8 0.8 0.9 1.0
Label)
Fragola Heladeria Fragola SA 0.8 0.7 0.5 0.3
Trendy (Industria de Cremolatti SA 2.4 2.2 0.4 -
Alimentos Trendy SA)
Others Others 12.7 11.7 11.7 10.6
Total Total 100.0 100.0 100.0 100.0
Table 13 Distribution of Ice Cream by Format: % Value 2018-2023
% retail value rsp

2018 2019 2020 2021 2022 2023
Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

- Retail Offline 100.0 100.0 99.9 99.9 99.9 99.9
-- Grocery Retailers 100.0 100.0 99.9 99.9 99.9 99.9
--- Convenience Retail 1.2 1.1 0.7 0.7 0.8 0.9
---- Convenience Stores 0.1 0.1 0.1 0.1 0.1 0.1
---- Forecourt Retailers 1.1 1.1 0.7 0.6 0.7 0.8
--- Supermarkets 18.1 18.5 23.6 26.4 25.4 24.4
--- Hypermarkets 24.2 24.3 24.7 26.1 24.9 24.1
--- Discounters 0.0 0.0 0.0 0.2 0.3 0.4
--- Warehouse Clubs - - - - - -
--- Food/drink/tobacco - - - - - -
specialists
--- Small Local Grocers 56.6 56.0 50.9 46.5 48.5 50.2
-- Non-Grocery Retailers 0.0 0.0 0.0 0.0 - -
--- General Merchandise - - - - - -
Stores
--- Apparel and - - - - - -
Footwear Specialists
--- Appliances and - - - - - -
Electronics Specialists
--- Home Products - - - - - -
Specialists
--- Health and Beauty - - - - - -
Specialists
--- Leisure and - - - - - -
Personal Goods
Specialists
--- Other Non-Grocery 0.0 0.0 0.0 0.0 - -
Retailers
-- Vending - - - - - -
-- Direct Selling - - - - - -
- Retail E-Commerce 0.0 0.0 0.1 0.1 0.1 0.1

Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 14 Forecast Sales of Ice Cream by Category: Volume 2023-2028
million litres
2023 2024 2025 2026 2027 2028
-- Multi-Pack Water Ice 0.2 0.2 0.2 0.2 0.2 0.2

Cream
Cream
-- Multi-Pack Dairy Ice 0.6 0.7 0.7 0.7 0.8 0.8
Cream
Cream
Ice Cream
Ice Cream
Frozen Yoghurt - - - - - -
Ice Cream 46.2 49.1 51.2 53.0 54.3 55.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 15 Forecast Sales of Ice Cream by Category: Value 2023-2028
PEN million
2023 2024 2025 2026 2027 2028
-- Multi-Pack Water Ice 2.0 2.1 2.2 2.2 2.3 2.3

Cream
Cream
-- Multi-Pack Dairy Ice 28.5 29.7 31.4 33.0 34.4 35.8
Cream
Cream
Ice Cream
Ice Cream

Frozen Yoghurt - - - - - -
Ice Cream 957.1 1,014.3 1,062.9 1,108.8 1,149.0 1,183.8
trade sources
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
% volume growth
2023/24 2023-28 CAGR 2023/28 Total
-- Multi-Pack Water Ice Cream 4.8 2.7 14.4

-- Multi-Pack Dairy Ice Cream 5.3 4.1 22.2
Ice Cream 6.2 3.7 19.9
trade sources
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
% constant value growth

2023/2024 2023-28 CAGR 2023/28 Total
-- Multi-Pack Water Ice Cream 4.1 3.2 17.1

-- Multi-Pack Dairy Ice Cream 4.4 4.7 25.7
Ice Cream 6.0 4.3 23.7
trade sources

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Ice Cream in Peru

LIST OF CONTENTS AND TABLES

ICE CREAM IN PERU

Significant growth of ice cream sales thanks to resumption of society,

Take-home ice cream continues to grow, although at A slower rate than

Nestlé Peru consolidates its outright lead through constant investments

PROSPECTS AND OPPORTUNITIES

Small brands become more dynamic despite Nestlé’s outright lead,

-- Multi-Pack Water Ice - - 0.0 0.0 0.2 0.2

Table 2 Sales of Ice Cream by Category: Value 2018-2023

-- Multi-Pack Water Ice - - 0.8 1.2 1.7 2.0

Table 3 Sales of Ice Cream by Category: % Volume Growth 2018-2023

-- Multi-Pack Water Ice Cream 7.0 - -

Table 4 Sales of Ice Cream by Category: % Value Growth 2018-2023

% current value growth

-- Multi-Pack Water Ice Cream 20.7 - -

Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023

Table 6 Sales of Impulse Ice Cream by Format: % Value 2018-2023

% retail value rsp

Cones 3.7 3.7 3.7 3.7 3.7 3.7

Table 7 NBO Company Shares of Ice Cream: % Value 2019-2023

% retail value rsp

Nestlé Perú SA 85.8 84.5 81.2 82.2 82.9

Table 8 LBN Brand Shares of Ice Cream: % Value 2020-2023

% retail value rsp

D'onofrio (Nestlé SA) Nestlé Perú SA 82.1 78.4 79.6 80.4

Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023

% retail value rsp

Nestlé Perú SA 93.8 94.5 90.8 91.2 91.2

Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023

% retail value rsp

D'onofrio (Nestlé SA) Nestlé Perú SA 94.5 90.8 91.2 91.2

Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023

% retail value rsp

Nestlé Perú SA 69.7 69.1 69.7 69.9 70.0

Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023

% retail value rsp

D'onofrio (Nestlé SA) Nestlé Perú SA 63.1 63.4 63.6 63.7

Table 13 Distribution of Ice Cream by Format: % Value 2018-2023

% retail value rsp

Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

- Retail E-Commerce 0.0 0.0 0.1 0.1 0.1 0.1

Table 14 Forecast Sales of Ice Cream by Category: Volume 2023-2028

-- Multi-Pack Water Ice 0.2 0.2 0.2 0.2 0.2 0.2

Table 15 Forecast Sales of Ice Cream by Category: Value 2023-2028

-- Multi-Pack Water Ice 2.0 2.1 2.2 2.2 2.3 2.3

Impulse Ice Cream 580.5 626.0 663.1 699.6 731.9 758.9

Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028

-- Multi-Pack Water Ice Cream 4.8 2.7 14.4

Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

% constant value growth

-- Multi-Pack Water Ice Cream 4.1 3.2 17.1

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