Professional Documents
Culture Documents
Pulse Point Communications - 1 and 6.4
Pulse Point Communications - 1 and 6.4
Pulse Point Communications - 1 and 6.4
About:
Pulse Point Communications is a strategic media agency that aims to help organisations
engage, connect, and influence audiences. This is done by redefining communication
strategies which enables organisations to communicate in an accurate, innovative, insightful,
and impactful manner, fostering long-term connections with their audiences.
The purple heart emoji is imminent in this post. Purple forms a part of the North-West
University’s identity. In such a case, where the post is of the NWU rugby team, The Eagles,
the heart emojis signify the love and pride that students express over the victory.
The organisation does not seem to engage with commenters or students on Instagram. They
only post content and are not responsive to the feedback they get from audiences. In this case,
there is a lack of relationship between the organisation and audiences.