SWOT Analysis

Stradivarius (Clothes and Fashion)

Strengths Weaknesses
What do you do well? What could you improve?
What unique resources can you draw on? Where do you have fewer resources than others?
What do others see as your strengths? What are others likely to see as weaknesses?

 High efficiency manufacturing and  Zero investing in marketing and

distribution communication
 Strong global presence (over 1500 store  Little product stock
worldwide)  Imitates high end fashion brands (LV,
 Competitive prices compared to quality Channel, Balenciaga, etc…)
 Fast reaction to fashion trends

Opportunities Threats
What opportunities are open to you? What threats could harm you?
What trends could you take advantage of? What is your competition doing?
How can you turn your strengths into opportunities? What threats do your weaknesses expose you to?

 Growing demand for fashionable and  Growing competition (increasing

trendy styles with affordable prices demand, increases providers ex: Shein
 Stable global market growth (according  Increasing costs due to world inflation
to statista.com the fashion market is
growing 5-6% every year)