Win-Back Emails for Cleaning Companies

Email #1
Subject: Welcome back, [first name]!

[LogoGoesHere]
Hi [clientfname],

This has been a challenging time for all of us.

You may be working from home, on Zoom calls all day…

Learning 3rd grade math all over again…

Or, really missing live sports and concerts (who knew cornhole had a championship?).

Luckily, some states are relaxing their restrictions. And that is making our lives… and now YOUR LIVES…
much easier.

We are open for business! Let us sanitize your home.

With the extra time you’ve been spending at home, there’s a very good chance you’ve built up some
clutter, or may need a good deep cleaning.

For a limited time only, we are offering a 25% WELCOME BACK SPECIAL!
Sign up this week and get 25% off any home cleaning and sanitization.

Click on the link below to get your discount today!

[formlink]

We’ll get you scheduled ASAP once you complete the form. We are booking up quickly so please be sure
to sign up today. And rest assured, our staff is in compliance with CDC regulations.

Here’s what we’re doing to protect your safety:

• [Highlight 5-7 precautions your cleaners are taking – remember to keep them specific!
We’ve included some examples below.]

• ALL of our employees have their temperature taken before beginning their workday.
 • Our staff makes ZERO contact with you (they’ll communicate with you via phone or
email).

• Our cleaning equipment is properly sanitized before every use (so there’s zero exposure
to your home).

• To maintain social distancing, we ask that everyone leave your home during your
appointment time.

• Our staff is wearing masks, shoe covers, and gloves that they’re changing after every job.
We hope that you and your family stay healthy and safe!

Sincerely,

[yourfname] [yourlname]
[companyname]
[companyphone]
[companywebsite]

[SocialMediaGoesHere]

Email #2
Subject Line: Get 25% OFF your next cleaning!

[LogoGoesHere]

Hey [first name]

It’s [owner fname] at [company name], and I want to do a quick check-in with you. We miss you and hope
you’re doing well during this time!

Many of you have been forced to pause your cleaning services due to either financial reasons or social
distancing concerns.

Here’s what we’re doing to protect your home: employee temperature checks, company-issued masks
and gloves, contactless appointments, and many other safety precautions. [Highlight 2-3 precautions
you’re taking – You can use the same ones you included in the previous email.]

As our schedule begins to fill up, we’re giving you the chance to take advantage of our exclusive Welcome
Back Offer.

Are you ready to resume your cleaning services?

When you sign up within the next week, you’ll get 25% OFF your next cleaning.

Please click here to fill out this form, and we’ll get you scheduled. [formlink]

Thanks for being a loyal client of [company name]. I wish you all the best.
Sincerely,

[yourfname] [yourlname]
[companyname]
[companyphone]
[companywebsite]

[SocialMediaGoesHere]

P.S. As an independently owned local business and member of the community, I can’t tell you how much
we truly appreciate your business!

Email #3
Subject Line: Last Chance: Get 25% OFF NOW!

[LogoGoesHere]

[first name],

Just a quick reminder that our 25% OFF WELCOME BACK SPECIAL is only available for 2 more days!

That’s 25% off any home cleaning.

Click this link to schedule an appointment today: [formlink]

We are all doing our best to stay healthy and safe right now. That includes safeguarding our customers
and employees as businesses begin to open.

Our staff is taking every precaution we can so we can safely provide our cleaning services in your home.

Your safety is our TOP PRIORITY.

We look forward to seeing you again!

Be well,

[yourfname] [yourlname]
[companyname]
[companyphone]
[companywebsite]

[SocialMediaGoesHere]